This spring, AHAA will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Listen Up!” As the Hispanic marketing landscape continues to evolve, the content of the conference will focus on the client and feature powerhouse speakers from top companies who consistently invest in the Hispanic market and develop creative and successful campaigns that leverage all marketing disciplines and resonate with the target. Read the rest of this entry »
AHAA Calls on Marketers to “Listen Up!” – Client-Centered Focus – Conference in Miami
January 27, 2012
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By all means, please check the “other” box.
January 25, 2012
By Christian Filli / LatinWorks
As we see every year, 2012 started with lots of predictions, resolutions and good intentions. The marketing industry is no exception, as we hear perspectives from many experts across different disciplines and specialties about what will and won’t happen in our industry. This is always fun reading and often inspires at least a few minutes of reflection. The challenge, however, is to put our new year’s resolutions into practice. As soon as we get back to our routine, making any significant change becomes increasingly difficult, and we settle for doing business as usual. Read the rest of this entry »
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Next-Generation Strategies for Advertising to Millennials.
January 25, 2012
The Millennial generation’s massive size and strong purchasing power, estimated to be $170 billion per year, makes them a valuable segment of the population for marketers to target. But given some of the unique characteristics of this generation, having grown up in the digital and information ages, it is critical that marketers have a clear understanding of this group and how to most effectively reach them through advertising. Read the rest of this entry »
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The Evolved CMO 2012: CMOs see Business Strategy & Digital Marketing as Top Priorities.
January 24, 2012
Chief marketing officers (CMOs) want to have greater influence in setting business strategy, and they feel an increasing need to raise their technology IQ, according to a new global CMO survey by Heidrick & Struggles and Forrester Research, Inc. . “The Evolved CMO 2012″ report is based on a survey of nearly 200 global marketing leaders to measure CMOs’ influence within the organization, their business objectives, and the skills and competencies necessary to drive a customer-obsessed organization and respond to the technology-empowered customer. Read the rest of this entry »
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Increase in Development, Execution & Effectiveness of Integrated Marketing Programs.
January 24, 2012
More than half of marketers surveyed are currently developing and executing integrated marketing communications (IMC) programs according to a new survey from the ANA (Association of National Advertisers). Integrated marketing is the integration of disciplines in the marketing mix creating one unified message to all stakeholders (consumers, employees, retailers, stockholders, etc.) regardless of the media or discipline used. Read the rest of this entry »
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Marketers follow Users to More Social Sites.
January 24, 2012
Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. And where users go, marketers will follow. Read the rest of this entry »
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Media Growth Survey: Senior Executives Optimistic and Acquisitive.
January 24, 2012
Media industry executives are cautiously optimistic about 2012, as they expect less from organic growth in the year ahead and more growth to be driven by new product development, acquisitions and entering new markets and verticals. DOWNLOAD REPORT HERE. Read the rest of this entry »
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Ad Agencies struggling to evolve in Digital Age.
January 21, 2012
A Chief Marketing Officer (CMO) Council report on client/agency effectiveness—dubbed “More Gain, Less Strain”—says the marketing shift to digital, social, and mobile channels is significantly impacting agency relationships, compensation models, and use of marketing technology and measurement systems. Read the rest of this entry »
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2012 RSW/US New Year Outlook Survey
January 21, 2012
The 2012 RSW/US New Year Outlook Survey was completed by over 100 senior- level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. DOWNLOAD Report Here. Read the rest of this entry »
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70% of Consumers avoid products if they dislike Parent Company.
January 21, 2012
A new global study commissioned by Weber Shandwick found that the company behind the brand is critical to consumer purchasing decisions. Seventy percent of consumers surveyed avoid buying products if they do not like the parent company. Executives agree — in fact, 87 percent say that “a strong corporate brand is just as important as strong product brands.” Read the rest of this entry »
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Social Networks to Social Dollars.
January 21, 2012
Companies are fast adapting marketing strategies to leverage social media since Americans now spend more of their online time engaged in virtual networks than in any other activity. Read the rest of this entry »
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To Reach “New Generation Latinos,” Cultural Nuance Is Key.
January 21, 2012
By Cara O’Flynn, Founder of Perspectiva Research
Interview With David Chitel, Founder of the New Generation Latino Consortium Read the rest of this entry »
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Embrace your inner ‘Screw-Up’
January 20, 2012
Humans hate making mistakes. But the fact is, making mistakes is an essential part of being human. Somehow, we have to learn to live on the edge of this paradox. For digital marketers, our entire industry is balanced on this particular precarious precipice.
There are a few rules of thumb to “screwing up” successfully: Read the rest of this entry »
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Latina Moms Balance Taste, Health & Convenience.
January 19, 2012
By Liz Sanderson / Univision Consumer Insights
Like a masterful tightrope walker, Hispanic mothers are always concerned with balance. As it is, they already straddle two cultures: they are experiencing and adopting American traditions while holding on to their Hispanic values, traditions and heritage. Read the rest of this entry »
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The Rules of Engagement: Loyalty in the U.S. and Canada
January 19, 2012
Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should serve as a wake-up call for U.S. marketers. When asked if it pays to be loyal to a favorite brand, only 12% of U.S. consumers strongly agree and only 17% say loyalty programs are a “very influential” factor in determining a purchase. Read the rest of this entry »
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Tech Connects with Hispanics
January 19, 2012
By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc.
Last week, close to 150,000 consumers and professionals descended on Las Vegas to take part in the Consumer Electronics Show, the world’s largest consumer technology tradeshow. Read the rest of this entry »
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Brand Advertising outshines Direct Response in Digital.
January 19, 2012
Direct-response marketing may soon be taking a backseat to online brand advertising initiatives. According to a DIGIDAY and Vizu “State of the Industry Survey,” more marketers plan to increase their online branding initiatives in 2012 than they do their direct response tactics. Read the rest of this entry »
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Social Media Accounts and Conversations on the Rise
January 19, 2012
Companies often have several different accounts or pages on social networks like Facebook and Twitter. As these accounts and the interactions with customers on social media increase, program managers must learn to balance the influx and continue to interact with fans. Read the rest of this entry »
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Balancing Paid, Owned & Earned Media a must for Multichannel Marketers.
January 14, 2012
Norm Johnston – Global Digital Leader / Mindshare Worldwide
Mindshare Worldwide, an advertising and marketing services agency that is part of Group M and the larger WPP company, was one of the first global, full-service media companies. Norm Johnston, Mindshare’s global digital leader, is responsible for overseeing and expanding the agency’s digital capabilities and strategy. He also works the front lines, advising clients on digital campaigns and media plans. Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign. Read the rest of this entry »
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American optimism prevails.
January 12, 2012
Despite continuing high unemployment and a persistently challenging economy, a majority of Americans say they are optimistic about 2012 both in terms of the country as a whole (62%) as well as for themselves and their families (78%), the latest AP-GfK Poll reveals, a national survey conducted December 8-12. Read the rest of this entry »
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