comScore, Inc. released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. Read the rest of this entry »
2012 Mobile Future in Focus.
February 24, 2012
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Posted by HispanicPro
HispanicAd.com announces 2012 Hispanic Account Planning Excelencia Awards — ENTRY FORM
February 23, 2012
Planners,
HispanicAd.com and the Association of Hispanic Advertising Agencies announced the call for entries for the 2012 Hispanic Account Planning Excelencia Awards (HAPE).
We invite you to select your best work, write your planning story and share it with the world. Your entries will help make the planning discipline even stronger and you can become famous. They will demonstrate how planning is steadily contributing to the quality of the work we produce for our clients and consumers. Read the rest of this entry »
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The Era of Infinite Competition.
February 23, 2012
Retailers face a fast-expanding, multi-pattern competitive set. A company may see it’s losing market share, but may not see where it’s going. Consumer spending is scattered thanks to new ways of making purchases. Manufacturers are becoming retailers. New rivals, often in the form of companies too small to hit the radar, continue to enter and fragment the market. In such a climate, every customer interaction becomes crucial. Read the rest of this entry »
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Posted by HispanicPro
Hispanics log in to Social Media more often than other Ethnic Groups.
February 23, 2012
The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. The vast majority have at least one social media account; in addition, over half of Adults 18+ (54.5%) say they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities. Read the rest of this entry »
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Posted by HispanicPro
The New Model Of ROI: Return On Interest.
February 23, 2012
ROI is either a flag you wave in every meeting you enter, or it’s a curse that follows you around daily, depending on your point of view and level of comfort with data. I would like to propose a different definition of the model for ROI, one I think is more relevant for this day and age of social media: the return-on-interest model. Read the rest of this entry »
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Posted by HispanicPro
Brand Marketers cling to Direct-Response Habits Online.
February 23, 2012
Once just a sliver of all online dollars, US online ad spending on branding-based objectives now accounts for a significant—and growing—percentage of total online ad spending. Read the rest of this entry »
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ANA Multicultural Committee Addresses Major Issues.
February 22, 2012
By Roberto Orci – AHAA Chair
I had the honor of representing our Association at the February ANA Multicultural Committee Meeting chaired by Gilbert Davila. It was impressive. Fifty ANA members, many high level executives, attended and spoke candidly about some of the most important issues they face. Read the rest of this entry »
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Posted by HispanicPro
U.S. Highlights: 2012 Retail Outlook
February 22, 2012
Retail is evolving at a dizzying pace. It’s a new universe out there, with retailers exploring new ways to reach customers, seeking out new life in their brands, and boldly charting new worlds of real estate properties where no retailer has gone before. Read the rest of this entry »
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Posted by HispanicPro
Could You Pass Marketing 101 Today?
February 22, 2012
The CMO plays an important executive role in firms for developing and implementing the company’s long-term strategic plan, including new product opportunities, acquisitions/joint ventures, and other growth initiatives to meet the company’s annual revenue goal. The CMO also creates and executes a marketing plan that builds the company’s brand, including developing consistent messaging across all on and offline marketing channels to the proper target audience. Read the rest of this entry »
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The Challenges of Cross-Channel Data Integration.
February 22, 2012
Increased consumer demand for more personalized and relevant brand experiences has made customer segmentation and targeting an imperative for companies. Read the rest of this entry »
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Posted by HispanicPro
A Push Toward Social Media ROI
February 22, 2012
As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of their marketing departments and agencies to correlate the economic impact of ongoing social media investments. Read the rest of this entry »
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Posted by HispanicPro
For Retailers, 2012 all about Customer Interaction & Experience.
February 18, 2012
In an effort to build customer engagement, capture wallet share and accelerate sales growth, retailers in 2012 will focus on a number of customer-centric functions, including IT and ecommerce investments, enhancing customer service initiatives and, building on their mobile platforms. A new report from the NRF Foundation and KPMG LLP, Retail Horizons: Benchmarks for 2011, Forecasts for 2012, which surveyed 247 retail executives from various sectors, outlines retailers’ top strategic initiatives for 2012 including merchandising, ecommerce, store and field operations, supply chain and human capital, among others. Read the rest of this entry »
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Posted by HispanicPro
Retail Pricing is about to Get Personal.
February 18, 2012
The day is coming when retailers will have to optimize prices at the individual customer level, on the fly and in full view of everyone. Here’s a look at what that transition will entail. Read the rest of this entry »
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Posted by HispanicPro
Connected Devices become Key to Content Consumption.
February 18, 2012
The devices that power our digital lives have undergone disruptive changes over the past several years. Smartphones have evolved from text-based communication tools to multimedia hubs. Ereaders and tablets have grown from cool ideas to transformative technologies. Televisions, game consoles and media players have gained internet connectivity, and with it, access to new worlds of digital content. Read the rest of this entry »
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Univision’s Hispanic Patient journey study identifies gaps.
February 17, 2012
Univision Communications, Inc. revealed the results of its new Hispanic Patient Journey research, which sheds light on the cultural nuances that influence Hispanic patients from awareness and information seeking, to diagnosis and adherence. The study was conducted among respondents who reported symptoms or diagnosis of a chronic condition. The results show that gaps exist along the patient journey due to factors including cultural traditions, language barriers and lack of targeted messaging. Read the rest of this entry »
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Posted by HispanicPro
Hispanics to account for Greater Share of Growth in the Labor Force.
February 15, 2012
Hispanics are expected to account for 74% of the growth in the nation’s labor force from 2010 to 2020, according to new projections from the Bureau of Labor Statistics (BLS). A Pew Research Center commentary notes that this is much higher than in the previous two decades. Hispanics accounted for 36% of the total increase in the labor force from 1990 to 2000 and for 54% from 2000 to 2010. A major reason is that the Hispanic population is growing rapidly due to births and immigration. At the same time, the aging of the non-Hispanic white population is expected to reduce their numbers in the labor force. Read the rest of this entry »
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TV Advertising Effectiveness is on the Upswing.
February 15, 2012
A joint ANA (Association of National Advertisers) and Forrester Research, Inc. survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared with 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled. In addition, respondents express a growing confidence in set-top-box data that has the potential for TV ads to be targeted at specific customer groups. In fact, nearly three-quarters of marketers expressed a strong interest in targeting their advertising to addressable audiences, making use of this new behavioral and demographic data to place television ads. Read the rest of this entry »
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Posted by HispanicPro
War! The Fight For The Future Of Advertising.
February 14, 2012
There is a war taking place in advertising, one that will determine what the industry will look like for years to come. This battle is being waged on multiple fronts, but the outcome will be based on one question: What technology will marketers use to create, target, deliver and measure their ads? The winning software will make its makers rich and powerful. The losers will fade into history. Everyone else in advertising will be inexorably linked to the technology that wins, perhaps for generations. Read the rest of this entry »
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Posted by HispanicPro
4 simple Marketing Lesson from Bachata King Romeo Santos.
February 14, 2012
By Lili Gil, Hispanic Market Expert, Media Contributor & Cofounder XL Alliance
Ten years ago no-one would have bet on a three-night sold out show at Madison Square Garden featuring a fairly unknown and not-so-popular genre: Bachata.
Fast forward now and the New York Times refers to the genre and singer Romeo Santos as, “Crossing Over, No Translation Needed … Suave, sweet-voiced singer Romeo is a major star and heartthrob… one of the most prominent Latin singers in the country.” Read the rest of this entry »
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Posted by HispanicPro
Internal Branding: What is that Exactly?
February 14, 2012 
Everyone knows what a brand is, and everyone knows what advertising is. Some of us may be confused about promotion and merchandising but most have a basic idea, at least, of what they are. Read the rest of this entry »
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Posted by HispanicPro
