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MEDIA GROWS MARKETS

  MARKET is the most important part of marketing.   We operate and compete in markets. The consumers, customers, or clients we serve purchase goods and services in markets. And market is part of everyday language. Supermarket. Job Market. Stock market. Bear market. Bull market. Market basket. Market share. Farmers market. Media market.  By Marc S. Pritchard - Chief Brand Officer at Procter & Gamble

Women’s History Month: March 2024

National Women’s History Month honors the successes and sacrifices of U.S. women. It dates to March 8, 1857, when hundreds of women from New York City garment and textile factories rallied to protest harsh working conditions. In 1909, New York City became the site of the nation’s first Women’s Day celebration, a year after 15,000 women there marched to demand shorter working hours, better pay, an end to child labor and the right to vote. More than seven decades later in 1981, Congress set aside the second week of March as National Women’s History Week. Six years later, Congress expanded the week to a month. As we celebrate Women’s History Month, we reflect upon the advances women have made, including increased earnings, educational attainment and job opportunities.

HMC ANNOUNCES SHORTLIST FOR THE 2024 HMC STRATEGIC EXCELLENCE AWARDS

After a record year with over 20% growth in total entries, the Hispanic Marketing Council (HMC) announced the short list for the Strategic Excellence Awards Powered, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.

US Hispanic – 2024 YOUNG LIONS COMPETITION

Círculo Creativo USA supports National CineMedia (NCM) with the U.S. Hispanic Young Lions competitions. NCM is the administrator of the official “U.S. Young Lions Competition" and LIONS Representative in the United States.

Humor in Ads Needs a Revamp

Heard that humor is hot in advertising right now? You must be having a laugh. Despite advertisers predicted to pick up the stand-up mic this year after seemingly taking itself a little too seriously – the ad industry has so far barely managed to register a titter.

Hispanic-Serving Institutions Across The Nation [REPORT]

In 2022-23, there were 600 institutions that met the definition of an HSI compared to 572 in 2021-22. This increase of 28 institutions or 5% from the previous year, highlights the continued growth in Hispanic student enrollment at colleges and universities across the country.

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“Retrovisiones’ por Pablo Buffagni

"Retrovisiones” es un proyecto muy personal que se fue desarrollando durante años. Incluye mi pasión por los autos, que arrancó de muy niño y se alimentó fuera y también dentro de la publicidad, gracias a la oportunidad de haber sido el líder creativo por mucho tiempo para Toyota, y el trabajo desarrollado para otras marcas como Dodge, Jeep, Chrysler, Pontiac, Chevrolet, Mitsubishi, Renault y Ford. Mientras escribo estas líneas, estoy esperando por enésima vez que salga del taller mi viejo Jaguar, tapa del libro y mi auto por más de 23 años, famoso porque cuando llegué a USA lo pronunciaba “Shawer” y pensaban que me quería dar una ducha.  Por Pablo Buffagni - President / Creative Director - BBQ Agency

Bridging Cultures, Elevating Wellness: The Future of Multicultural Marketing

In this episode of The New Mainstream podcast, Will Campbell, Co-founder and CEO of Quantasy, shares his perspective on the state of multicultural marketing and how young, diverse generations are driving wellness trends.

Five Unstoppable Trends That Will Transform TV Advertising by 2030

When 2024 began, predictions for the trends that would define the year appeared throughout the advertising world. Such lists are valuable. They can help a business chart a prosperous course over the next 12 months.

Programmatic Transparency: The $22 Billion Opportunity

By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. If not, fear not, for over the next few weeks, I'll be laying them out in plain terms — and, trust me, it uncovered some seriously eye-opening insights that are important to your business!

The 2024 LATIN AMERICA MUSIC AWARDS on Univision, UNIMÁS and Galavision

Under the theme “We Speak Música”, the annual awards show will broadcast live for the second consecutive year on Univision, UNIMÁS y Galavisión and will also be available on ViX for the first time.

FDP RADIO to broadcast CONCACAF Nations League Matches from Dallas, Texas

FDP announced its exclusive broadcasts of the highly anticipated Concacaf Nation's League matches, live from Dallas, TX. The semifinals and final, plus the play-in for Copa America promises to deliver moments of drama as the nation’s battle for glory in the heart of Texas.

HMC honors PEPSI with The 2024 Marketer of The Year Award

The Hispanic Marketing Council (HMC) announced today that Pepsi is the winner of the 2024 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award since its inception in 2014, including AARP, Ford, Kellogg’s, McDonald’s, Molson Coors, Nestlé, Sprint, State Farm, Toyota and Walmart. The award will be accepted by Esperanza Teasdale, VP & General Manager, Hispanic Business Unit, PepsiCo Beverages North America at HMC’s 2024 Annual Summit on April 11 in New York City who will discuss how leading with cultural acumen, fostering Hispanic creativity and leveraging the right insights and partnerships has led to brand growth and a loyal base of aficionados.

Republica Havas refreshes Brand to accentuate accelerated growth…..

Republica Havas introduced its refreshed brand identity, designed as a celebration of the firm’s 17-year journey as a cross-cultural communications powerhouse. The new logo aligns with Havas’ new global brand architecture and serves to accentuate Republica Havas’ momentum and accelerated growth trajectory.

INTER&CO announces new U.S. Chief Marketing Officer

Inter&Co announcedthe appointment of Kaio Philipe to the role of Chief Business & Marketing Officer. With executive stints at Baidu, Bloomberg, Google and Kayak / OpenTable, Philipe joins Inter at an inflection point.

Why Businesses Should Be Thinking About Measurement First

Effective digital advertising is critical for businesses, no matter their size. For smaller businesses it can be essential for sustainable growth. Increasingly though, effective digital advertising hinges on having high quality measurement signals to take full advantage of AI and understand the impact of each dollar spent on marketing efforts. Hence the marketing maxim, "You can't manage what you can't measure."

How Hispanic Americans Get Their News [REPORT]

Just over half of U.S. Hispanic adults (54%) get their news mostly in English – far higher than the share who get their news mostly in Spanish (21%). About a quarter of Hispanic Americans (23%) say they consume news in both languages about equally.

Spanish Broadcasting System to receive Multimillion Dollar settlement from Voz Media

Spanish Broadcasting System, Inc. ("SBS" or "the Company") (OTC Pink: SBSAA) announced that it had reached a multimillion dollar out-of-court settlement with VOZ Media regarding VOZ's default of its $64 Million acquisition of the SBS Mega TV division.

Lights, Camera, Action! [REPORT]

Dive into the dynamic world of US Hispanic TV/Movie viewing habits. In this exclusive slideshow article by Amrak Solutions, we delve into the intricacies of what drives Hispanic audiences in their entertainment choices. From the top movie and television genres preferred by Hispanics to the invaluable insights gleaned from the American Time Use Survey regarding their cinema habits. Join us as we unravel the data, uncover the trends, and explore the preferences shaping the media landscape for this growing demographic.

2023 State of Hispanic Homeownership [REPORT]

In 2023, the Hispanic homeownership rate reached 49.5 percent, a key milestone. Despite facing what has been reported as the least affordable housing market on record, Latinos added a net gain of 377,000 owner-households, the largest single-year gain since 2005, almost 20 years. While rapidly rising interest rates and low housing inventory were the biggest barriers to homeownership growth last year, resiliency remained. Hispanic homebuyers were willing to relocate to more affordable areas, utilized co-borrowers in their financing, and took advantage of local and specialized programs to make homeownership possible.

Retail Industry Continues to be Largest Private-Sector Employer [REPORT]

The retail industry supported 55 million full-time and part-time jobs in 2022, accounting for 26% of total U.S. employment, according to a new report released today by the National Retail Federation. The figures are up from 52 million jobs and 25% of total U.S. employment in 2018. Conducted by PwC, The Economic Contribution of the U.S. Retail Industry examines the direct, indirect and induced contribution of the retail industry to the U.S. economy.

How Marketing Agencies Can Ensure “Zoom Fidelity” with Media

If you're doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don't exactly line up?

ESTRELLATV brings‘ EL HORMIGUERO’ to U.S. Audiences

EstrellaTV is premiering the leading global Spanish-language talk and variety show El Hormiguero on Monday, April 8. The series will air Monday through Friday at 8 p.m./7 p.m. CT, and will be available on the EstrellaTV app. El Hormiguero is hosted by Pablo Motos.

Key Takeaways from SeeHer’s Latest Report on Gender Equality

The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer's latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.

The U.S. Evolution of Soccer into Fútbol [REPORT]

Each day brings us closer to the highly anticipated summer of 2026, when the United States, Canada and Mexico will make history by jointly hosting the largest FIFA World Cup yet, featuring 48 teams and spanning 104 matches. As the host city for the 2026 World Cup final, New Jersey’s Metlife Stadium will shine on the global stage, drawing billions of viewers worldwide. During the Qatar 2022 World Cup, an estimated 9 million viewers tuned in to the Spanish-language broadcasts on Telemundo, Peacock and its streaming services to witness the nail-biting final between Argentina and France.

Are We Still Crazy to Run a Hispanic Agency in 2024?

Ten years ago, my partner and I opened the doors of d2H Partners with one burning question: “Are we crazy?”  By Marcelino Miyares

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