Social media has become one of the most revealing and valuable channels of marketing insight on the planet. Finding the right consumers that match the attributes and values of your brand has never been easier with the ability to scrape and analyze social media data and personal postings and preferences.
Discovering where and how brands can better connect and engage with the right consumers that fit their brand profiles is the subject of a new CMO Council strategic brief that includes interviews with senior marketers from Best Buy, Burger King, Dunkin’ Donuts, and Coca-Cola.
For many, a belief that social media marketing can be managed with the same mindset as online media has actually hampered innovation and opportunity in expanding social engagement. The brief outlines the initial challenges faced by leading brands in modifying their own mindsets to better connect the brand, audience, and channel through social media insights.
Sponsored by Compass Labs, this complimentary brief also provides insights into a new model, the Active Consumer Preference Insights (aCPI) model, which seeks to pull insights and data together so that marketers can quickly act on opportunities to increase brand affinity and make an impact on sales.
To download report CLICK HERE.