If you’re not familiar with SXSW, it’s arguably the biggest interactive, film and music festival in the country. The interactive component of SXSW, referred to as SXSW Interactive, or SXSWi, is not your typical tech conference. SXSW Interactive has become an industry institution where the biggest brands, most innovative startups, and now most creative marketers come together to discuss and present what’s next. Facebook and Twitter are among the household names that had their “coming out” at SXSW.
Unfortunately, while SXSW has really had it’s pulse on the future of media, technology and entertainment, it has not done as great a job in discussing and presenting a vision for the major demographic and cultural changes taking place in the U.S. Specifically, in having Hispanic, African-American, Asian and other diverse speakers talking about how the new mainstream will change culture in the U.S. The topic of Hispanics, 50 million strong and growing, is worthy of it’s own track.
The good news is that this is changing. Starting with the 2012 edition of SXSWi with their “Brand New Day” track, the event has made significant inroads in to addressing this missing rung of American culture. Looking ahead to SXSWi 2013, there is a lot of momentum just based on looking at the PanelPicker sessions currently up for evaluation (for those of you who don’t know, SXSW sessions are selected partly based on “crowdsourced” community votes – the more votes a session gets, the more likely it will be selected)
By Jose Villa / Sensis.
If you want to see multicultural, cross-cultural topics covered at SXSW, click on the links above and vote. The cool thing about SXSW is that we can be the change.
To participate CLICK HERE.