Ingrid Otero-Smart, President/CEO of Casanova Pendrill announced the addition of Simon El Hage to its leadership team as Senior Vice President, Director of Strategic Planning.
Mr. El Hage is an industry veteran with over 20 years of experience. He was Director of Strategic Marketing and Client Services at Lopez Negrete for over ten years. Most recently, Simon was SVP Director of Multicultural at IPG owned DraftFCB. He started his career at Ed Yardang & Associates in San Antonio, and also worked at Inventiva and The Atkins Agency.
“ We are excited to have Simon join our team. I believe his varied and vast experience and his passionate consumer stewardship will be a great resource to our clients and the agency”, said Ms. Otero-Smart. “We were looking for a partner, an accomplice to help us continue the very positive trajectory of the past few years and I am sure we have found it in Simon”, concluded Ms.Otero-Smart.
“I’m excited by this new opportunity to join Casanova Pendrill. It’s quite an honor to be part of this unique, progressive and kind culture that Ingrid and Elias have helped built.” said Mr. El Hage. “Adding my passion and experience to this unique cultural space is a dream come-true.”
Mr. El Hage replaces Ramon Valadez, VP Director of Planning who is leaving Casanova to join sister agency McCann in New York.
Mr. El Hage will join the Casanova team on October 1.
Casanova Pendrill is one of the leading Hispanic integrated communications agencies in the U.S. Founded in 1984, the company is headquartered in Costa Mesa, CA with full-service office in NY, and handles Hispanic advertising and integrated communications services for Fortune 500 clients like General Mills, Nestlé, Kohl’s, GlaxoSmithKline, U.S. Army, and the California Lottery, among others. Casanova has been affiliated with Interpublic Group of Companies since 1999.
