Top News
Moving back to the future
There was some intentionality in the move, I have to admit. As we set out to find a new office after the pandemic, a space that would accommodate a new hybrid work model, a bunch of “what-ifs” came up but one in particular felt the most appealing: “What if we were to go back to where it all started — that historic New York artery named Madison Avenue?” By Daisy Expósito-Ulla
CMO Tenure Study 2024: An Expanded View of CMO Tenure and Background
For 20 years, Spencer Stuart’s annual CMO Tenure Study has tracked the tenure and backgrounds of chief marketing officers from the top 100 advertisers in the U.S. This report highlights the challenges CMOs face and the opportunities for increasing their impact. We continue to enhance our tenure study, expanding our analysis to include new data points and, in 2022, we began incorporating data from the broader list of Fortune 500 CMOs into the analysis.
A Field Guide to Modern Marketing
Brand and marketing executives at consumer products companies have confronted big shifts in the playing field in recent years. More consumers expect more personalized content, convenience, and fair-trade sourcing. People shop, research, and check out content at any hour, through multiple channels. Determining which e-commerce platform merits the next advertising dollar has become more complicated. As a result, traditional marketing playbooks that depend on what has worked historically become less applicable to these emerging consumer trends.
A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample
Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results.
MediaCo acquires Estrella Media’s Content and Digital Operations
MediaCo Holding Inc. announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its influential linear and digital video content business, and Estrella Media’s expansive digital channels, including its four FAST channels – EstrellaTV, Estrella News, Cine EstrellaTV, and Estrella Games – and the EstrellaTV app. The transaction closed on April 17, 2024.
Nueva Network unveils Nueva Plus
Nueva Network announced its partnership with Zeno Media, the largest distributor of exclusive owned and operated multicultural content providing proprietary streaming and digital services, to unveil a groundbreaking digital platform, Nueva Plus.
Featured News
- Moving back to the future
- CMO Tenure Study 2024: An Expanded View of CMO Tenure and Background
- A Field Guide to Modern Marketing
- A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample
- MediaCo acquires Estrella Media’s Content and Digital Operations
- Nueva Network unveils Nueva Plus
- Measuring Gender Imbalance in Advertising
- The Latin Recording Academy announces the 25th Annual Latin GRAMMY Awards Return to Miami
- Engaging the Community: A Fresh Approach to Hispanic Heritage Month Celebration 2024
- Unlocking the Value of Media Automation
- Can DTC brands beat the performance plateau?
- LAY’S Teams Up with Lionel Messi for Reveal of New Soccer Rally Cry: ‘Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s’
- The Future-Ready Agency: How to Achieve Long-Term Success
- “Talking Sabor”: Pepsi Partners With Celebrity Chef Aarón Sánchez
- Advertising Community Celebrates the Pioneers of Change at the 7th Advancing Diversity Hall of Honors Event
- Decoding Compensation Models and Implementing the Right Model [REPORT]
Latest News
7 in 10 Workers Don’t Want to Be Fully Remote [REPORT]
Since 2020, remote and hybrid work has opened up new opportunities for employees, creating a narrative that workers prefer flexibility of remote work over going into the office. However, this might not necessarily be true.
EDYE’S Preschool Ecosystem expands to broadcast TV
HITN-TV announced that, on the 5th anniversary of the successful launch of EDYE, its SVOD preschool streaming service, HITN has decided to expand the ecosystem with the launch of a linear channel for Pay TV, as well as programming blocks for broadcast television.
NBCUNIVERSAL TELEMUNDO ENTERPRISES extends “NUESTRAS FINANZAS” national campaign
NBCUniversal Telemundo Enterprises is once again spearheading the initiative to raise awareness during Financial Literacy Month with its nationwide campaign, Nuestras Finanzas (Our Finances). This initiative aims to empower the U.S. Hispanic community by providing essential information and Spanish-language resources on various facets of financial literacy.
Entravision Ignites Phoenix Airwaves with Launch of Fuego 106.7 FM
Entravision Communications Corporation announces the highly-anticipated launch of Fuego 106.7 FM, marking a significant milestone in the realm of radio broadcasting in Phoenix. As a vibrant celebration of culture and music, Fuego 106.7 FM emerges as the premier destination for the dynamic and thriving Latino community in Phoenix and surrounding areas.
ACA Marketing COO Sean Valadez to Speak at FORO ALOOH “Entre Dos Mundos” Conference in Mexico
ACA Marketing, the leading provider of outdoor advertising solutions for the Latin music industry, is pleased to announce the participation of COO Sean Valadez at the prestigious “Foro ALOOH!” organized by the Latin American Association of Outdoor Advertising.
HMC TO ADVERTISING & MARKETING EXECUTIVES: STOP LATINO COATING
In today’s competitive marketplace, CMOs face immense pressure to achieve growth. Proper investment and authentic engagement with U.S. Latinos, who are influencing mainstream culture and fueling demographic shifts is the clear answer. The Hispanic Marketing Council (HMC) unveiled a new campaign at its 2024 Annual Summit calling on the advertising and marketing industries to “Stop Latino Coating.” The resounding message? Give Hispanic marketing the weight it deserves, connect authentically or kiss your careers goodbye—#STOPLATINOCOATING.
THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2024 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the winners of the 2024 HMC Strategic Excellence Awards Powered at its annual summit in New York City. After a record-breaking year—both in quality and quantity of entries—a total of nine Gold, five Silver and 13 Bronze awards were given to 16 US-based agencies representing 27 campaigns in nine categories.
¡Tú Cuentas! Cine Youth Fest Opens Submissions for 2024 Edition
¡Tú Cuentas! Cine Youth Fest is now accepting entries for its fourth annual event, spotlighting the talent, innovative narratives, and artistic vision of up-and-coming Latino/a filmmakers.
NTERTAIN acquires Latino Film Festival
NTERTAIN and The Latino Film Festival announce their merger with the launch of The NVISION Film & Music Festival.
Launch of El Barrio Sessions: A New Online Content Series
Belongó, formerly known as the Afro Latin Jazz Alliance, announces the launch of El Barrio Sessions, an exciting new online content series featuring captivating performances and insightful interviews from established and emerging musicians.
The Power of Business en Español by Jose Cancela
Think about it: at no time in the history of America has an immigrant group had the media ecosystem keeping its native language alive the way the Hispanic community does today. Spanish-language media is ubiquitous. TV, radio, digital, outdoor, film, streaming, music, fashion, influencers – you name the medium, platform, genre or industry, and there is a powerful Spanish-language version. By Jose Cancela
Is Animation Marketing an Easier Sell for Brands?
The marketing team at FedEx wanted to deliver something extra special for its next ad campaign. The goal was to stand out from the crowd and grab the attention of younger viewers while highlighting, of course, that FedEx can help customers' businesses. The result was "Tall Tales of True Deliveries," an animated marketing campaign featuring the true stories of FedEx employees who went above and beyond the job to make sure their customers got what they ordered.
Latinos in Sports launches
Seasoned executives from the worlds of sports, media, and marketing announceda joint venture focused on the power of Latinos in the global sports industry. The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami's Formula 1 weekend.
d expósito & Partners signs well-known ad executive “Tony” Ruiz
In a statement released to HispanicAd.com this morning, Daisy Expósito-Ulla, leader of d expósito & Partners, announced the hiring of “Tony” Ruiz, an accomplished ad and marketing executive with years in the industry. ¡BIENVENIDO, TONY!
Nation’s Foreign-Born Population [REPORT]
From 2010 to 2022, the nation’s foreign-born population increased by 15.6%. According to a new report The Foreign-Born Population in the United States: 2022 released by the U.S. Census Bureau today, the foreign-born population was 46.2 million (13.9% of the total population) in 2022 compared to 40.0 million (12.9% of the total population) in 2010.
How Immigrants Have Dispersed Throughout the Country
The number of foreign-born people in the United States rose by more than 5 million over 10 years to 45.3 million or 13.7% of the nation's population, according to the 2018-2022 5-year American Community Survey (ACS) estimates.
We’re ready for a return to Reach and Frequency
Reach and Frequency is important. Perhaps more important than it’s ever been.
Effective advertising requires more than originality
I believe originality is an important quality of effective advertising, but originality must do more than earn people's attention. That is not just my opinion. A meta-analysis of 67 academic papers comes to the same conclusion. By Nigel Hollis
AM/FM Radio Elevates The Media Plan With Dramatic Lifts In Incremental Reach Among Light TV Viewers And Younger Demographics
A new Nielsen analysis reveals buying the same media plan as the prior year reaches 12% fewer consumers. Via Nielsen Media Impact, the media optimization and planning platform, Nielsen examined a frequently utilized media plan consisting of 65% linear TV, 10% CTV, and 25% digital.
reVolver Podcasts and Cisneros Media Distribution join forces
reVolver Podcasts announced its strategic partnership with Cisneros Media Distribution, unveiling the launch of five beloved titles in podcast form. This collaboration marks a significant leap forward in digital entertainment, promising diverse and compelling content for audiences worldwide.
