February 23, 2012
Planners,
HispanicAd.com and the Association of Hispanic Advertising Agencies announced the call for entries for the 2012 Hispanic Account Planning Excelencia Awards (HAPE).
We invite you to select your best work, write your planning story and share it with the world. Your entries will help make the planning discipline even stronger and you can become famous. They will demonstrate how planning is steadily contributing to the quality of the work we produce for our clients and consumers. Read the rest of this entry »
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Advertising, Creative, Marketing, Media, Multicultural, Promotions, Public Relations, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, multicultural, public relations | 
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Posted by HispanicPro
February 23, 2012
The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. The vast majority have at least one social media account; in addition, over half of Adults 18+ (54.5%) say they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities. Read the rest of this entry »
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Posted by HispanicPro
February 23, 2012
Once just a sliver of all online dollars, US online ad spending on branding-based objectives now accounts for a significant—and growing—percentage of total online ad spending. Read the rest of this entry »
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Posted by HispanicPro
February 22, 2012
By Roberto Orci – AHAA Chair
I had the honor of representing our Association at the February ANA Multicultural Committee Meeting chaired by Gilbert Davila. It was impressive. Fifty ANA members, many high level executives, attended and spoke candidly about some of the most important issues they face. Read the rest of this entry »
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Posted by HispanicPro
February 22, 2012
Retail is evolving at a dizzying pace. It’s a new universe out there, with retailers exploring new ways to reach customers, seeking out new life in their brands, and boldly charting new worlds of real estate properties where no retailer has gone before. Read the rest of this entry »
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Posted by HispanicPro
February 22, 2012
The CMO plays an important executive role in firms for developing and implementing the company’s long-term strategic plan, including new product opportunities, acquisitions/joint ventures, and other growth initiatives to meet the company’s annual revenue goal. The CMO also creates and executes a marketing plan that builds the company’s brand, including developing consistent messaging across all on and offline marketing channels to the proper target audience. Read the rest of this entry »
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Posted by HispanicPro
February 22, 2012
Increased consumer demand for more personalized and relevant brand experiences has made customer segmentation and targeting an imperative for companies. Read the rest of this entry »
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Posted by HispanicPro
February 22, 2012
As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of their marketing departments and agencies to correlate the economic impact of ongoing social media investments. Read the rest of this entry »
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Posted by HispanicPro
February 18, 2012
In an effort to build customer engagement, capture wallet share and accelerate sales growth, retailers in 2012 will focus on a number of customer-centric functions, including IT and ecommerce investments, enhancing customer service initiatives and, building on their mobile platforms. A new report from the NRF Foundation and KPMG LLP, Retail Horizons: Benchmarks for 2011, Forecasts for 2012, which surveyed 247 retail executives from various sectors, outlines retailers’ top strategic initiatives for 2012 including merchandising, ecommerce, store and field operations, supply chain and human capital, among others. Read the rest of this entry »
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Posted by HispanicPro
February 18, 2012
The day is coming when retailers will have to optimize prices at the individual customer level, on the fly and in full view of everyone. Here’s a look at what that transition will entail. Read the rest of this entry »
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Posted by HispanicPro
February 17, 2012
Univision Communications, Inc. revealed the results of its new Hispanic Patient Journey research, which sheds light on the cultural nuances that influence Hispanic patients from awareness and information seeking, to diagnosis and adherence. The study was conducted among respondents who reported symptoms or diagnosis of a chronic condition. The results show that gaps exist along the patient journey due to factors including cultural traditions, language barriers and lack of targeted messaging. Read the rest of this entry »
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Posted by HispanicPro
February 15, 2012
A joint ANA (Association of National Advertisers) and Forrester Research, Inc. survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared with 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled. In addition, respondents express a growing confidence in set-top-box data that has the potential for TV ads to be targeted at specific customer groups. In fact, nearly three-quarters of marketers expressed a strong interest in targeting their advertising to addressable audiences, making use of this new behavioral and demographic data to place television ads. Read the rest of this entry »
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Posted by HispanicPro
February 14, 2012
There is a war taking place in advertising, one that will determine what the industry will look like for years to come. This battle is being waged on multiple fronts, but the outcome will be based on one question: What technology will marketers use to create, target, deliver and measure their ads? The winning software will make its makers rich and powerful. The losers will fade into history. Everyone else in advertising will be inexorably linked to the technology that wins, perhaps for generations. Read the rest of this entry »
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Posted by HispanicPro
February 14, 2012
By Lili Gil, Hispanic Market Expert, Media Contributor & Cofounder XL Alliance
Ten years ago no-one would have bet on a three-night sold out show at Madison Square Garden featuring a fairly unknown and not-so-popular genre: Bachata.
Fast forward now and the New York Times refers to the genre and singer Romeo Santos as, “Crossing Over, No Translation Needed … Suave, sweet-voiced singer Romeo is a major star and heartthrob… one of the most prominent Latin singers in the country.” Read the rest of this entry »
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Posted by HispanicPro
February 14, 2012
Everyone knows what a brand is, and everyone knows what advertising is. Some of us may be confused about promotion and merchandising but most have a basic idea, at least, of what they are. Read the rest of this entry »
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Posted by HispanicPro
February 11, 2012
By Graciela Eleta / Univision Insights Blog
I recently joined Linda Levy, vice president of Merchandise Marketing for Cosmetics and Fragrances at Macy’s and Alexandra Vegas, director of the Multicultural Business Development Organization at Procter & Gamble, at a Cosmetics Executive Women (CEW) event aimed at marketing beauty to the Hispanic consumer. At this New York City gathering of retail, beauty and cosmetic professionals, my fellow panelists and I offered insights and strategies on how to drive sales with Hispanic consumers. Read the rest of this entry »
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Posted by HispanicPro
February 9, 2012
When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months. Although this statistic may seem promising for brands, how “liking” a brand connects with consumer loyalty is still vague. Read the rest of this entry »
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Posted by HispanicPro
February 7, 2012
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically valid study on the usage of social media in fast-growing corporations. This new study revisits the Center’s work on the Inc. 500 social media usage for the fifth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. Read the rest of this entry »
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Posted by HispanicPro
February 7, 2012
The importance of audience targeting is undeniable. In a PubMatic and DIGIDAYa survey of North American advertisers and agencies taken in March 2011, at least 70% of all respondent types indicated audience targeting was more important than conceptual targeting for their digital efforts. Read the rest of this entry »
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Posted by HispanicPro
Planners,
