January 25, 2012
By Christian Filli / LatinWorks
As we see every year, 2012 started with lots of predictions, resolutions and good intentions. The marketing industry is no exception, as we hear perspectives from many experts across different disciplines and specialties about what will and won’t happen in our industry. This is always fun reading and often inspires at least a few minutes of reflection. The challenge, however, is to put our new year’s resolutions into practice. As soon as we get back to our routine, making any significant change becomes increasingly difficult, and we settle for doing business as usual. Read the rest of this entry »
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Advertising, Culture, Language, Marketing, Multicultural, Public Relations, Research, Stereotypes, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, public relations | 
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Posted by HispanicPro
January 21, 2012
By Cara O’Flynn, Founder of Perspectiva Research
Interview With David Chitel, Founder of the New Generation Latino Consortium Read the rest of this entry »
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Posted by HispanicPro
January 4, 2012
By Juan C. Mantilla, Strategic Planning Director – LatinWorks
As an avid concertgoer, I can say that the difference between a good show and an awesome performance depends on the conversation between the fans and the stage. The closer you are to your idols, the more personal and intense the show gets. Similarly, a brand’s ability to deliver compelling messaging and achieve rock-star status depends on the conversation between the consumer and the brand. However, in today’s multicultural marketplace, proximity and volume alone no longer guarantee that everyone will hear a brand’s message. Read the rest of this entry »
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Posted by HispanicPro
January 4, 2012
In a paper published in Social Science Research, USC Dornsife’s Amon Emeka and Jody Agius Vallejo look at why many people with Latin American ancestry are not identifying themselves as Hispanic on U.S. Census surveys.
By Ambrosia Viramontes-Brody Read the rest of this entry »
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Posted by HispanicPro
December 31, 2011
By Felipe Korzenny, Ph.D. / Florida State University
With our national online data collected in 2011, students in the graduate Multicultural Marketing Communication course and I measured some key indicators of entertainment spending in the multicultural marketplace. We have known that Hispanics and other emerging minorities tend to watch more movies in theaters and also rent more to watch at home than non-Hispanic Whites . We have not known much about overall entertainment spending, videogame and music spending, however. Below I explore some of the trends available as reflected in our data. Read the rest of this entry »
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Posted by HispanicPro
December 21, 2011
The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought. Many are re-evaluating and assessing the best way to communicate, maintain customer confidence, and quickly respond to anxiety or fear, reports the Chief Marketing Officer (CMO) Council. Read the rest of this entry »
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Posted by HispanicPro
December 20, 2011
Graciela Eleta – Univision Insights Blog
Christmas is a religious holiday for most Hispanics, a festive occasion to celebrate with family. Throughout the Christmas season Hispanic families tend to mesh the traditions that reflect and preserve their language, values and culture with those from the U.S. – for their own unique take on the holiday. Read the rest of this entry »
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Posted by HispanicPro
December 17, 2011
A decade of studies by the USC Annenberg Center for the Digital Future creates a portrait of the American user of the Internet reaping the benefits of online activity, while at the same time paying a tremendous price in the form of time, privacy, and well-being. Read the rest of this entry »
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Posted by HispanicPro
December 17, 2011
Despite the ongoing troubling economic climate, the sports industry has continued to thrive with many major sporting events proving to be more popular than ever. The popularity of these major events is supported by on-going improvements in broadcasting and technology which is allowing better quality coverage than seen before. At the same time, television companies, sports clubs, governing bodies and even the sports stars themselves, are embracing social media to engage with fans and deliver a greater intensity of experience. Sponsors remain eager and keen to use sponsorship of sports events and teams as part of their marketing mix, and are now using increasingly sophisticated data mining tools to gain greater levels of intelligence and insight into their target markets and help them demonstrate the returns on their investments. Read the rest of this entry »
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Posted by HispanicPro
December 7, 2011
By Tony D’Andrea, PhD – Director of Research and Planning – The San Jose Group
Whenever Latinos gather for a TV party, chances are they are watching a soccer game or a fight (boxing, wrestling or mixed-martial arts). If their background is Caribbean, then they may be up for baseball. As Nielsen ratings demonstrate year after year, three out of the top seven Spanish cable TV channels are sports-only: Fox Deportes, ESPN Deportes and Gol TV, besides Univision’s Galavisión which dedicates a good chunk of its time for sports events. Mexican, European and MLS soccer league games rule on Spanish cable TV, whereas other sports (boxing, MLB, NBA, NFL) are predominantly watched on mainstream TV. It is not just about the convenience of TV. Borrowing from an old homeland tradition, Latinos also glue their ears to the radio to listen to a World Cup match, and are growingly following sports on digital media as well. Read the rest of this entry »
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Posted by HispanicPro
December 7, 2011
Sixty-six percent of adult respondents said that the current economic climate was a factor in their family becoming a multigenerational household; 21 percent reported that it was the only factor. That’s according to a new poll commissioned by Generations United and conducted by Harris Interactive. Generations United released the survey results in a new report, Family Matters: Multigenerational Families in a Volatile Economy. Read the rest of this entry »
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Posted by HispanicPro
December 3, 2011
Clay McDaniel
Founder and Managing Partner
Spring Creek Group
Clay McDaniel leads Spring Creek Group, a Seattle-based social media agency serving clients such as Microsoft, HTC and LiveNation. In a conversation with eMarketer principal analyst Debra Aho Williamson, McDaniel, Spring Creek’s founder and managing partner, shares the three key ways companies use social media monitoring, why social media measurement has faced a lot of pressure to succeed, and whether it will live up to its promise. Read the rest of this entry »
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Posted by HispanicPro
December 1, 2011
This is the story of how we pursued that question and came to know this young Hispanic segment and the themes that define their lives. We call them H20s. Hispanics in their 20s. And getting to know them in true, intimate depth meant following a unique approach, one summed up by the dictum that if you want to understand how a lion hunts, don’t go to the zoo – go to the jungle. Read the rest of this entry »
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Posted by HispanicPro
November 23, 2011
By Graciela Eleta – Univision Insights
On Thanksgiving Day, many Hispanic homes will be filled with the familiar scent of turkey roasting, but the holiday preparations will also include other customary dishes that better reflect Hispanic heritage. Many Latinos may choose to follow American traditions and also opt to include Hispanic foods as part of the celebration. Read the rest of this entry »
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Posted by HispanicPro
November 23, 2011
This docu-series explores Latino identity in America and abroad. It takes you through the historical and social consequences of colonization and the complexities of identity among Latinos. Latinos as well as any African-descended people to anyone looking to learn more about the complexities of Latino identification. Read the rest of this entry »
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Posted by HispanicPro
November 21, 2011
By Lili Gil, Media Contributor & Managing Partner, XL Alliance
November 21, 2011- Ever wondered what makes Latinas so unique and memorable? With a majority bicultural-bilingual audience of women in the U.S., Latinas today display a unique fabric of traditional and conservative values combined with the spice of beauty and fearless attitude that make them stand out from the pack. This is why they are proud and no longer afraid to visibly share who they are and what they stand for in life, they are “Orgullosas”. Read the rest of this entry »
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Posted by HispanicPro
November 21, 2011
Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies. Read the rest of this entry »
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Posted by HispanicPro
November 21, 2011
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Posted by HispanicPro
November 17, 2011
By David R. Morse – President and CEO / New American Dimensions, LLC.
Blowing up multicultural silos seems to be the esprit du temps, or at least the theme of the last ANA Multicultural Marketing and Diversity Conference. Leverage your common multicultural insights across different consumer groups. Realize economies of scale. Develop marketing communications that appeal to multiple multicultural segments at the same time. Reflect in your organization the new mainstream and the demise of the so-called “general market.” Read the rest of this entry »
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Posted by HispanicPro
November 10, 2011
By Christian Filli, Vice President of Strategic Planning, LatinWorks.
As the “poles” melt away, we need to elevate the multicultural conversation. Read the rest of this entry »
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Posted by HispanicPro
By Christian Filli / LatinWorks
