The U.S. Census Bureau reported that foreign-born households are, on average, larger than native households, have more children under age 18, and are more likely to be multigenerational. Read the rest of this entry »
Foreign-Born HHs are Larger, include More Children and Grandparents.
May 11, 2012
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Posted by HispanicPro
The Mood of Americans in 2012. [REPORT]
May 2, 2012
A new research study published by Conill reveals unexpected truths about the mood of Americans:
Fact: Immigration is not considered a major issue by either Hispanics or non-Hispanics.
Fact: More than half of both groups feel their concerns are not being addressed by elected officials.
Fact: Despite their concern regarding the upcoming presidential election, non-Hispanics are more likely than Hispanics to feel the country is too concerned with politics.
“America 2012: What Keeps Us Awake at Night and What Makes Us Dream in a Politically Charged Election Year” focuses on the concerns, aspirations and political leanings of all Americans. The first in a series of reports designed to help better understand Americans, the quantitative study shows unexpected similarities and contrasts between Hispanics and non-Hispanics. It analyzes perceptions across a variety of geographies and segments: Republicans, Democrats and Independents; gender and age cohorts; Influencers and non-Influencers. Read the rest of this entry »
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Posted by HispanicPro
Hispanic Market Overview 2012 [REPORT]
May 1, 2012
Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2012 edition of Hispanic Market Overview, presented by López Negrete Communications. Read the rest of this entry »
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Posted by HispanicPro
2012 State of Media Encourages Industry to Embrace ‘Chaos’ [REPORT]
April 25, 2012
The annual report, which breaks down media segments into five main categories, indicated the industry is currently in the midst of a revolution due to unprecedented rates of consumer technology adoption, platform convergence and increased access to analytics. Not only has the introduction and true embracement of cutting-edge gear, such as tablets and continuously-evolving mobile devices changed the very way consumers absorb media, but now more than ever trends are showing that users increasingly expect to interact with all content providers through multiple online and offline formats. Read the rest of this entry »
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Posted by HispanicPro
The Millennial Consumer: Debunking Stereotypes. [REPORT]
April 21, 2012
Little has been written about U.S. Millennials as consumers. With this generation’s peak spending years fast approaching, forward-looking companies need to create effective strategies for winning its business. Read the rest of this entry »
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Posted by HispanicPro
Nielsen: Global Consumers’ trust in ‘Earned’ advertising grows in Importance
April 10, 2012
Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen. Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years. Read the rest of this entry »
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Posted by HispanicPro
Culture matters even More in a Multiscreen World.
March 31, 2012
Culture is context. That is, culture is that loose and vague collection of values, symbols, rituals, habits, style and attitudes that characterize and distinguish a group of people. The amorphous and hard-to-finger qualities that differentiate the U.S. context from, say, the Japanese or Eastern Europe or Malaysian contexts all become key in how new platforms find a place within people’s lives. Read the rest of this entry »
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Posted by HispanicPro
Girl Scouting Works: The Alumnae Impact Study.
March 31, 2012
Girl Scouting Works: The Alumnae Impact Study is national research report investigating the effects of Girl Scouting on its alumnae population of women. Read the rest of this entry »
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Posted by HispanicPro
Why Bilinguals Are Smarter
March 19, 2012
SPEAKING two languages rather than just one has obvious practical benefits in an increasingly globalized world. But in recent years, scientists have begun to show that the advantages of bilingualism are even more fundamental than being able to converse with a wider range of people. Being bilingual, it turns out, makes you smarter. It can have a profound effect on your brain, improving cognitive skills not related to language and even shielding against dementia in old age. Read the rest of this entry »
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Posted by HispanicPro
Coke bottled in Mexico is better ……..
March 19, 2012
By Manny Gonzalez
Leave it to that urban legend among Latin immigrants in the U.S.–especially those from Mexico–that Coke bottled in Mexico is better than the one bottled in the U.S. Read the rest of this entry »
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Posted by HispanicPro
What the real growth of Spanish speakers means to Media reach & effectiveness
March 14, 2012
What the real growth of Spanish speakers (not the relative growth) means to Media reach and effectiveness Read the rest of this entry »
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Posted by HispanicPro
When advertising speaks for itself
March 14, 2012
An idea is worth a thousand words. Advertising, marketing, and communication agencies know this better than anyone. Their job consists of selling creative ideas that help their clients increase sales. However, media agencies also need to promote themselves. In an environment rich with digital platforms and social networks, agencies can use self-promotional viral campaigns to position themselves in the competitive online universe. Read the rest of this entry »
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Posted by HispanicPro
Univision’s Randy Falco gives his Opinion on the Importance of the Latino Vote.
March 6, 2012
By: Randy Falco / CEO – Univision Communications for Politico
Political observers regularly draw parallels between political communications and consumer marketing. Whether it’s increasing use of social media, data mining or breakthrough creative style, political campaigns and consumer ad campaigns are always watching each other — looking for the next great idea. Read the rest of this entry »
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Posted by HispanicPro
By all means, please check the “other” box.
January 25, 2012
By Christian Filli / LatinWorks
As we see every year, 2012 started with lots of predictions, resolutions and good intentions. The marketing industry is no exception, as we hear perspectives from many experts across different disciplines and specialties about what will and won’t happen in our industry. This is always fun reading and often inspires at least a few minutes of reflection. The challenge, however, is to put our new year’s resolutions into practice. As soon as we get back to our routine, making any significant change becomes increasingly difficult, and we settle for doing business as usual. Read the rest of this entry »
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Posted by HispanicPro
To Reach “New Generation Latinos,” Cultural Nuance Is Key.
January 21, 2012
By Cara O’Flynn, Founder of Perspectiva Research
Interview With David Chitel, Founder of the New Generation Latino Consortium Read the rest of this entry »
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Posted by HispanicPro
Cultural Identity: From Music Concert to Music Festival.
January 4, 2012
By Juan C. Mantilla, Strategic Planning Director – LatinWorks
As an avid concertgoer, I can say that the difference between a good show and an awesome performance depends on the conversation between the fans and the stage. The closer you are to your idols, the more personal and intense the show gets. Similarly, a brand’s ability to deliver compelling messaging and achieve rock-star status depends on the conversation between the consumer and the brand. However, in today’s multicultural marketplace, proximity and volume alone no longer guarantee that everyone will hear a brand’s message. Read the rest of this entry »
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Posted by HispanicPro
Racial Identity is Changing among Latinos.
January 4, 2012
In a paper published in Social Science Research, USC Dornsife’s Amon Emeka and Jody Agius Vallejo look at why many people with Latin American ancestry are not identifying themselves as Hispanic on U.S. Census surveys.
By Ambrosia Viramontes-Brody Read the rest of this entry »
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Posted by HispanicPro
Multicultural Spend on Entertainment.
December 31, 2011
By Felipe Korzenny, Ph.D. / Florida State University
With our national online data collected in 2011, students in the graduate Multicultural Marketing Communication course and I measured some key indicators of entertainment spending in the multicultural marketplace. We have known that Hispanics and other emerging minorities tend to watch more movies in theaters and also rent more to watch at home than non-Hispanic Whites . We have not known much about overall entertainment spending, videogame and music spending, however. Below I explore some of the trends available as reflected in our data. Read the rest of this entry »
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Posted by HispanicPro
Bank communication effectiveness during Global Financial Turmoil.
December 21, 2011
The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought. Many are re-evaluating and assessing the best way to communicate, maintain customer confidence, and quickly respond to anxiety or fear, reports the Chief Marketing Officer (CMO) Council. Read the rest of this entry »
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Posted by HispanicPro
Celebrating Christmas and Latino Cultural Traditions.
December 20, 2011
Graciela Eleta – Univision Insights Blog
Christmas is a religious holiday for most Hispanics, a festive occasion to celebrate with family. Throughout the Christmas season Hispanic families tend to mesh the traditions that reflect and preserve their language, values and culture with those from the U.S. – for their own unique take on the holiday. Read the rest of this entry »
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Posted by HispanicPro
