A decade of studies by the USC Annenberg Center for the Digital Future creates a portrait of the American user of the Internet reaping the benefits of online activity, while at the same time paying a tremendous price in the form of time, privacy, and well-being. Read the rest of this entry »
Is America at a digital turning point?
December 17, 2011
Leave a Comment » | 
Advertising, Culture, Marketing, Media, Multicultural, Online, Promotions, Public Relations, Research, Sales, Social, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural | 
Permalink
Posted by HispanicPro
Outlook for the Global Sports Market to 2015 – Changing the Game
December 17, 2011
Despite the ongoing troubling economic climate, the sports industry has continued to thrive with many major sporting events proving to be more popular than ever. The popularity of these major events is supported by on-going improvements in broadcasting and technology which is allowing better quality coverage than seen before. At the same time, television companies, sports clubs, governing bodies and even the sports stars themselves, are embracing social media to engage with fans and deliver a greater intensity of experience. Sponsors remain eager and keen to use sponsorship of sports events and teams as part of their marketing mix, and are now using increasingly sophisticated data mining tools to gain greater levels of intelligence and insight into their target markets and help them demonstrate the returns on their investments. Read the rest of this entry »
Leave a Comment » | Advertising, Culture, Language, Marketing, Media, Mobile, Multicultural, Online, Promotions, Public Relations, Research, Sales, Social, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Goal! Connecting Brands with Hispanics via Sport Sponsorships
December 7, 2011
By Tony D’Andrea, PhD – Director of Research and Planning – The San Jose Group
Whenever Latinos gather for a TV party, chances are they are watching a soccer game or a fight (boxing, wrestling or mixed-martial arts). If their background is Caribbean, then they may be up for baseball. As Nielsen ratings demonstrate year after year, three out of the top seven Spanish cable TV channels are sports-only: Fox Deportes, ESPN Deportes and Gol TV, besides Univision’s Galavisión which dedicates a good chunk of its time for sports events. Mexican, European and MLS soccer league games rule on Spanish cable TV, whereas other sports (boxing, MLB, NBA, NFL) are predominantly watched on mainstream TV. It is not just about the convenience of TV. Borrowing from an old homeland tradition, Latinos also glue their ears to the radio to listen to a World Cup match, and are growingly following sports on digital media as well. Read the rest of this entry »
Leave a Comment » | Advertising, Culture, Marketing, Media, Multicultural, Promotions, Public Relations, Sales, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Economy was major Factor in rise of Multigenerational Households.
December 7, 2011
Sixty-six percent of adult respondents said that the current economic climate was a factor in their family becoming a multigenerational household; 21 percent reported that it was the only factor. That’s according to a new poll commissioned by Generations United and conducted by Harris Interactive. Generations United released the survey results in a new report, Family Matters: Multigenerational Families in a Volatile Economy. Read the rest of this entry »
Leave a Comment » | Advertising, Culture, Marketing, Multicultural, Research, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
The Evolution of Social Media Measurement: An Agency Perspective.
December 3, 2011
Clay McDaniel
Founder and Managing Partner
Spring Creek Group
Clay McDaniel leads Spring Creek Group, a Seattle-based social media agency serving clients such as Microsoft, HTC and LiveNation. In a conversation with eMarketer principal analyst Debra Aho Williamson, McDaniel, Spring Creek’s founder and managing partner, shares the three key ways companies use social media monitoring, why social media measurement has faced a lot of pressure to succeed, and whether it will live up to its promise. Read the rest of this entry »
Leave a Comment » | Advertising, Creative, Culture, Language, Marketing, Media, Mobile, Multicultural, Online, Public Relations, Research, Social, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, public relations | Permalink
Posted by HispanicPro
H20s – Hispanics in their 20s.
December 1, 2011
This is the story of how we pursued that question and came to know this young Hispanic segment and the themes that define their lives. We call them H20s. Hispanics in their 20s. And getting to know them in true, intimate depth meant following a unique approach, one summed up by the dictum that if you want to understand how a lion hunts, don’t go to the zoo – go to the jungle. Read the rest of this entry »
Leave a Comment » | Advertising, Creative, Culture, Language, Marketing, Media, Mobile, Multicultural, Online, Promotions, Public Relations, Research, Sales, Social, Stereotypes, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Latinos Embrace Thanksgiving.
November 23, 2011
By Graciela Eleta – Univision Insights
On Thanksgiving Day, many Hispanic homes will be filled with the familiar scent of turkey roasting, but the holiday preparations will also include other customary dishes that better reflect Hispanic heritage. Many Latinos may choose to follow American traditions and also opt to include Hispanic foods as part of the celebration. Read the rest of this entry »
Leave a Comment » | Culture, Marketing, Multicultural, Research, Stereotypes, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
‘Negro: A Docu-Series on Latino Identity.’
November 23, 2011
This docu-series explores Latino identity in America and abroad. It takes you through the historical and social consequences of colonization and the complexities of identity among Latinos. Latinos as well as any African-descended people to anyone looking to learn more about the complexities of Latino identification. Read the rest of this entry »
Leave a Comment » | Advertising, Creative, Culture, Language, Marketing, Media, Mobile, Multicultural, Online, Promotions, Public Relations, Research, Sales, Social, Stereotypes, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Inside P&G’s “Orgullosa” Movement to Celebrate Latinas
November 21, 2011
By Lili Gil, Media Contributor & Managing Partner, XL Alliance
November 21, 2011- Ever wondered what makes Latinas so unique and memorable? With a majority bicultural-bilingual audience of women in the U.S., Latinas today display a unique fabric of traditional and conservative values combined with the spice of beauty and fearless attitude that make them stand out from the pack. This is why they are proud and no longer afraid to visibly share who they are and what they stand for in life, they are “Orgullosas”. Read the rest of this entry »
Leave a Comment » | Advertising, Creative, Culture, Language, Marketing, Media, Multicultural, Promotions, Public Relations, Social | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Why Americans use social media.
November 21, 2011
Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies. Read the rest of this entry »
Leave a Comment » | Advertising, Culture, Language, Marketing, Media, Multicultural, Online, Public Relations, Social, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, public relations | Permalink
Posted by HispanicPro
‘Digital waste’ pollutes the online world as brands fail to listen to what people want.
November 21, 2011
Leave a Comment » | Advertising, Culture, Media, Mobile, Multicultural, Promotions, Public Relations, Research, Social, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Silo Blowing.
November 17, 2011
By David R. Morse – President and CEO / New American Dimensions, LLC.
Blowing up multicultural silos seems to be the esprit du temps, or at least the theme of the last ANA Multicultural Marketing and Diversity Conference. Leverage your common multicultural insights across different consumer groups. Realize economies of scale. Develop marketing communications that appeal to multiple multicultural segments at the same time. Reflect in your organization the new mainstream and the demise of the so-called “general market.” Read the rest of this entry »
1 Comment | Advertising, Creative, Culture, Language, Marketing, Media, Multicultural, Public Relations, Stereotypes, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, media, multicultural, public relations | Permalink
Posted by HispanicPro
WHERE DO WE GO FROM HERE?
November 10, 2011
By Christian Filli, Vice President of Strategic Planning, LatinWorks.
As the “poles” melt away, we need to elevate the multicultural conversation. Read the rest of this entry »
Leave a Comment » | Advertising, Culture, Language, Marketing, Multicultural, Public Relations, Research, Sales, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Optimism and Opportunity: A Multicultural Look at Women in the US.
November 10, 2011
Though often stressed over money, work, and lack of free time, across ethnicities, American women exhibit optimism with regards to their future and their daughters according to findings in Nielsen’s report: Women of Tomorrow: U.S. Multicultural Insights. Read the rest of this entry »
Leave a Comment » | Advertising, Culture, Language, Multicultural, Public Relations, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, media, multicultural, public relations | Permalink
Posted by HispanicPro
ANA Concludes With Simple, Yet Easily Overlooked, Advice
November 9, 2011
“We checked the box. We did the basics … but then the Hispanic marketing budget was the first thing to get cut.”
Faced with mounting challenges to capture the Hispanic consumer in an environment that wasn’t fully committed to investing in Spanish-preferred audiences, Post Foods Brand Manager for U.S. Hispanics Mike Foley used three pillars to help drive Honey Bunches of Oats cereal forward – making it the No. 1 cereal above Kellogg and General Mills brands. Read the rest of this entry »
Leave a Comment » | Advertising, Culture, Language, Marketing, Multicultural, Public Relations, Research, Sales, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, media, multicultural, public relations | Permalink
Posted by HispanicPro
Structure, Planning Yield Strong ROI For P&G
November 9, 2011
Speaking Tuesday at the ANA Multicultural Marketing & Diversity Conference in Miami Beach, Procter & Gamble Co. senior marketing manager Ida Chacón and Univision Communications senior vice president of brand solutions Graciela Eleta shared multiple cases studies that demonstrated the effectiveness of research, organizational structure and strategic planning when engaging Latino consumers through marketing opportunities. Read the rest of this entry »
Leave a Comment » | Advertising, Creative, Culture, Language, Marketing, Multicultural, Public Relations, Sales, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Wal-Mart On Multicultural Dollars: Destroy The Silo
November 9, 2011
Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. That’s what Walmart Stores has done and what its senior vice president of brand marketing and advertising, Tony Rogers, advised. Speaking Tuesday at the ANA Multicultural Marketing & Diversity Conference in Miami Beach, Rogers believes such actions will force behaviors throughout all of a company’s divisions to change for the better, with all on the same page with respect to understanding the multicultural consumer. Read the rest of this entry »
Leave a Comment » | Advertising, Creative, Culture, Language, Marketing, Multicultural, Public Relations, Sales, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
The Home Depot On Multicultural Advertising: ‘Keep That Story Alive’
November 8, 2011
Being purposeful with your company’s marketing efforts and doing what’s right for the audience – and not necessary the C-Suite – will help a company to maintain its brand strength among multicultural consumers. Read the rest of this entry »
Leave a Comment » | Advertising, Culture, Language, Marketing, Multicultural, Public Relations, Research, Sales, Trends | Tagged: advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Pepsico Connects With Shift To ‘Cultural Branding’
November 8, 2011
No more is Pepsico using multicultural marketing techniques to reach African-American and Hispanic consumers. Rather, the company’s brand units are now engaged in “cultural branding.” Read the rest of this entry »
Leave a Comment » | Advertising, Culture, Marketing, Multicultural, Public Relations, Research, Sales, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, multicultural, public relations | Permalink
Posted by HispanicPro
Chicago: America’s ‘Second City’ For Latino Influencers.
November 4, 2011
By Adam R Jacobson
Much has been written over the years about the Windy City’s status as America’s “Second City.” From the comedic antics of “SCTV” comedians to the great radio talents heard on such stations as WLS, WCFL, WLUP and B96, Chicago’s influence on the nation has indeed been large but secondary to The Big Apple, or L.A., or even Washington, Atlanta, or Miami. Read the rest of this entry »
Leave a Comment » | Advertising, Culture, Language, Marketing, Media, Multicultural, Public Relations, Sales, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
