The U.S. Census Bureau reported that foreign-born households are, on average, larger than native households, have more children under age 18, and are more likely to be multigenerational. Read the rest of this entry »
Foreign-Born HHs are Larger, include More Children and Grandparents.
May 11, 2012
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Posted by HispanicPro
Hispanic Market Overview 2012 [REPORT]
May 1, 2012
Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2012 edition of Hispanic Market Overview, presented by López Negrete Communications. Read the rest of this entry »
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Posted by HispanicPro
Communication Behaviors in the Multicultural Marketplace
April 2, 2012
By Felipe Korzenny, Ph.D.
In 2011 with our national online data set we summed the number of hours per week that different cultural groups spend on different communication activities in English and in another language. Read the rest of this entry »
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Posted by HispanicPro
Why Bilinguals Are Smarter
March 19, 2012
SPEAKING two languages rather than just one has obvious practical benefits in an increasingly globalized world. But in recent years, scientists have begun to show that the advantages of bilingualism are even more fundamental than being able to converse with a wider range of people. Being bilingual, it turns out, makes you smarter. It can have a profound effect on your brain, improving cognitive skills not related to language and even shielding against dementia in old age. Read the rest of this entry »
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Posted by HispanicPro
What the real growth of Spanish speakers means to Media reach & effectiveness
March 14, 2012
What the real growth of Spanish speakers (not the relative growth) means to Media reach and effectiveness Read the rest of this entry »
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Posted by HispanicPro
Univision’s Randy Falco gives his Opinion on the Importance of the Latino Vote.
March 6, 2012
By: Randy Falco / CEO – Univision Communications for Politico
Political observers regularly draw parallels between political communications and consumer marketing. Whether it’s increasing use of social media, data mining or breakthrough creative style, political campaigns and consumer ad campaigns are always watching each other — looking for the next great idea. Read the rest of this entry »
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Posted by HispanicPro
By all means, please check the “other” box.
January 25, 2012
By Christian Filli / LatinWorks
As we see every year, 2012 started with lots of predictions, resolutions and good intentions. The marketing industry is no exception, as we hear perspectives from many experts across different disciplines and specialties about what will and won’t happen in our industry. This is always fun reading and often inspires at least a few minutes of reflection. The challenge, however, is to put our new year’s resolutions into practice. As soon as we get back to our routine, making any significant change becomes increasingly difficult, and we settle for doing business as usual. Read the rest of this entry »
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Posted by HispanicPro
To Reach “New Generation Latinos,” Cultural Nuance Is Key.
January 21, 2012
By Cara O’Flynn, Founder of Perspectiva Research
Interview With David Chitel, Founder of the New Generation Latino Consortium Read the rest of this entry »
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Posted by HispanicPro
2012 People’s Choice Awards Red Carpet with Influential Latinos on Twitter
January 11, 2012
By Liliana Gil – Managing Partner / Cultural Intelligence Officer
As you know we are covering the People’s Choice Awards tonight starting at 8/9C. But besides bringing the typical celebrity reports, we are happy to be bringing in some sabor Latino into the show!
With the #HBOatsLatinoVIP we will be uniting the voice of Latino influencers from coast to coast and we want to make sure you don’t miss out.
Also to engage all of those twitteros influyentes de #LATISM, please make sure to include that hashtag too. Read the rest of this entry »
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Posted by HispanicPro
Cultural Identity: From Music Concert to Music Festival.
January 4, 2012
By Juan C. Mantilla, Strategic Planning Director – LatinWorks
As an avid concertgoer, I can say that the difference between a good show and an awesome performance depends on the conversation between the fans and the stage. The closer you are to your idols, the more personal and intense the show gets. Similarly, a brand’s ability to deliver compelling messaging and achieve rock-star status depends on the conversation between the consumer and the brand. However, in today’s multicultural marketplace, proximity and volume alone no longer guarantee that everyone will hear a brand’s message. Read the rest of this entry »
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Posted by HispanicPro
Racial Identity is Changing among Latinos.
January 4, 2012
In a paper published in Social Science Research, USC Dornsife’s Amon Emeka and Jody Agius Vallejo look at why many people with Latin American ancestry are not identifying themselves as Hispanic on U.S. Census surveys.
By Ambrosia Viramontes-Brody Read the rest of this entry »
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Posted by HispanicPro
Multicultural Spend on Entertainment.
December 31, 2011
By Felipe Korzenny, Ph.D. / Florida State University
With our national online data collected in 2011, students in the graduate Multicultural Marketing Communication course and I measured some key indicators of entertainment spending in the multicultural marketplace. We have known that Hispanics and other emerging minorities tend to watch more movies in theaters and also rent more to watch at home than non-Hispanic Whites . We have not known much about overall entertainment spending, videogame and music spending, however. Below I explore some of the trends available as reflected in our data. Read the rest of this entry »
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Posted by HispanicPro
Ethnic Groups don’t see Themselves in Advertising, Digital Content.
December 22, 2011
Brands that want to reach ethnic minorities online are not doing a very good job, according to some research. An April 2011 survey by Yahoo!, Mindshare and Added Value found that according to Hispanics, blacks and Asian-Americans, digital advertising does not engage them. When asked for three brands doing a good job reaching them, most said they couldn’t name even one. Read the rest of this entry »
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Posted by HispanicPro
Bank communication effectiveness during Global Financial Turmoil.
December 21, 2011
The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought. Many are re-evaluating and assessing the best way to communicate, maintain customer confidence, and quickly respond to anxiety or fear, reports the Chief Marketing Officer (CMO) Council. Read the rest of this entry »
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Posted by HispanicPro
Celebrating Christmas and Latino Cultural Traditions.
December 20, 2011
Graciela Eleta – Univision Insights Blog
Christmas is a religious holiday for most Hispanics, a festive occasion to celebrate with family. Throughout the Christmas season Hispanic families tend to mesh the traditions that reflect and preserve their language, values and culture with those from the U.S. – for their own unique take on the holiday. Read the rest of this entry »
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Posted by HispanicPro
Outlook for the Global Sports Market to 2015 – Changing the Game
December 17, 2011
Despite the ongoing troubling economic climate, the sports industry has continued to thrive with many major sporting events proving to be more popular than ever. The popularity of these major events is supported by on-going improvements in broadcasting and technology which is allowing better quality coverage than seen before. At the same time, television companies, sports clubs, governing bodies and even the sports stars themselves, are embracing social media to engage with fans and deliver a greater intensity of experience. Sponsors remain eager and keen to use sponsorship of sports events and teams as part of their marketing mix, and are now using increasingly sophisticated data mining tools to gain greater levels of intelligence and insight into their target markets and help them demonstrate the returns on their investments. Read the rest of this entry »
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Posted by HispanicPro
Top Teen Insights & Trends For 2011
December 16, 2011
A lot has happened this year and teens have taken notice. World events, economic pressures, personal milestones, friends, education and brands all play big roles in influencing the lives of teens. Teens are evolving and maturing as fast as the technologies and platforms we build around them. Read the rest of this entry »
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Posted by HispanicPro
The Evolution of Social Media Measurement: An Agency Perspective.
December 3, 2011
Clay McDaniel
Founder and Managing Partner
Spring Creek Group
Clay McDaniel leads Spring Creek Group, a Seattle-based social media agency serving clients such as Microsoft, HTC and LiveNation. In a conversation with eMarketer principal analyst Debra Aho Williamson, McDaniel, Spring Creek’s founder and managing partner, shares the three key ways companies use social media monitoring, why social media measurement has faced a lot of pressure to succeed, and whether it will live up to its promise. Read the rest of this entry »
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Posted by HispanicPro
H20s – Hispanics in their 20s.
December 1, 2011
This is the story of how we pursued that question and came to know this young Hispanic segment and the themes that define their lives. We call them H20s. Hispanics in their 20s. And getting to know them in true, intimate depth meant following a unique approach, one summed up by the dictum that if you want to understand how a lion hunts, don’t go to the zoo – go to the jungle. Read the rest of this entry »
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Posted by HispanicPro
‘Negro: A Docu-Series on Latino Identity.’
November 23, 2011
This docu-series explores Latino identity in America and abroad. It takes you through the historical and social consequences of colonization and the complexities of identity among Latinos. Latinos as well as any African-descended people to anyone looking to learn more about the complexities of Latino identification. Read the rest of this entry »
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Posted by HispanicPro
