November 21, 2011
By Lili Gil, Media Contributor & Managing Partner, XL Alliance
November 21, 2011- Ever wondered what makes Latinas so unique and memorable? With a majority bicultural-bilingual audience of women in the U.S., Latinas today display a unique fabric of traditional and conservative values combined with the spice of beauty and fearless attitude that make them stand out from the pack. This is why they are proud and no longer afraid to visibly share who they are and what they stand for in life, they are “Orgullosas”. Read the rest of this entry »
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Posted by HispanicPro
November 21, 2011
Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies. Read the rest of this entry »
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Posted by HispanicPro
November 17, 2011
By David R. Morse – President and CEO / New American Dimensions, LLC.
Blowing up multicultural silos seems to be the esprit du temps, or at least the theme of the last ANA Multicultural Marketing and Diversity Conference. Leverage your common multicultural insights across different consumer groups. Realize economies of scale. Develop marketing communications that appeal to multiple multicultural segments at the same time. Reflect in your organization the new mainstream and the demise of the so-called “general market.” Read the rest of this entry »
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Posted by HispanicPro
November 10, 2011
By Christian Filli, Vice President of Strategic Planning, LatinWorks.
As the “poles” melt away, we need to elevate the multicultural conversation. Read the rest of this entry »
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Posted by HispanicPro
November 10, 2011
Though often stressed over money, work, and lack of free time, across ethnicities, American women exhibit optimism with regards to their future and their daughters according to findings in Nielsen’s report: Women of Tomorrow: U.S. Multicultural Insights. Read the rest of this entry »
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Posted by HispanicPro
November 10, 2011
Marketers know that it is smart to target US Hispanics. The nation’s fastest-growing minority group, Hispanics wielded over $1.02 trillion dollars in purchasing power in 2010, and will spend $1.48 trillion in 2015, according to data from the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business. Read the rest of this entry »
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Posted by HispanicPro
November 9, 2011
“We checked the box. We did the basics … but then the Hispanic marketing budget was the first thing to get cut.”
Faced with mounting challenges to capture the Hispanic consumer in an environment that wasn’t fully committed to investing in Spanish-preferred audiences, Post Foods Brand Manager for U.S. Hispanics Mike Foley used three pillars to help drive Honey Bunches of Oats cereal forward – making it the No. 1 cereal above Kellogg and General Mills brands. Read the rest of this entry »
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Posted by HispanicPro
November 9, 2011
Speaking Tuesday at the ANA Multicultural Marketing & Diversity Conference in Miami Beach, Procter & Gamble Co. senior marketing manager Ida Chacón and Univision Communications senior vice president of brand solutions Graciela Eleta shared multiple cases studies that demonstrated the effectiveness of research, organizational structure and strategic planning when engaging Latino consumers through marketing opportunities. Read the rest of this entry »
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Posted by HispanicPro
November 9, 2011
Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. That’s what Walmart Stores has done and what its senior vice president of brand marketing and advertising, Tony Rogers, advised. Speaking Tuesday at the ANA Multicultural Marketing & Diversity Conference in Miami Beach, Rogers believes such actions will force behaviors throughout all of a company’s divisions to change for the better, with all on the same page with respect to understanding the multicultural consumer. Read the rest of this entry »
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Posted by HispanicPro
November 8, 2011
Being purposeful with your company’s marketing efforts and doing what’s right for the audience – and not necessary the C-Suite – will help a company to maintain its brand strength among multicultural consumers. Read the rest of this entry »
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Posted by HispanicPro
November 4, 2011
By Adam R Jacobson
Much has been written over the years about the Windy City’s status as America’s “Second City.” From the comedic antics of “SCTV” comedians to the great radio talents heard on such stations as WLS, WCFL, WLUP and B96, Chicago’s influence on the nation has indeed been large but secondary to The Big Apple, or L.A., or even Washington, Atlanta, or Miami. Read the rest of this entry »
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Posted by HispanicPro
November 4, 2011
Edelman launched Marketing to the Modern Family – a new study with insights about marketing to the family of the future that revealed surprising findings, including more than a third of dads feel that they are now acting in the role of a traditional “mom.” Read the rest of this entry »
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Posted by HispanicPro
October 29, 2011
By: Kathy Whitlock, Vice President of Agency Development at Univision Communications Inc.
On October 26, Univision and Millward Brown presented a webinar in the “Hispanic 411: Insights to Grow Your Business” series that showcased creative that works. Led by myself and David Burgos, vice president at Millward Brown and co-author of “Marketing to the New Majority: Strategies for a Diverse World,” the goal of the interactive session was to help marketers and agency professionals develop creative that engages Hispanics. Read the rest of this entry »
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Posted by HispanicPro
October 26, 2011
The New Generation Latino Consortium and Motivo Insights will once again partner with bilingual/bicultural brand Tr3s: MTV, Música y Más to create the 2012 Máximo Report, a comprehensive New Generation Latino study for marketers looking to target this coveted audience. Off the heels of a hugely successful 2011 report, the study is back for a second year and inviting advertisers and agencies to participate. The Máximo Report will uniquely combine both quantitative and qualitative methodologies to deliver unprecedented in-depth access to 14-34 year old Latinos, with a focus on both U.S. and foreign-borns that have lived in the U.S. for 15 years or more. Read the rest of this entry »
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Posted by HispanicPro
October 18, 2011
By: Lisa McCarthy, Executive Vice President of Client Development Group at Univision Communications Inc.
Whether you’re a client-side marketer or agency professional developing your Hispanic strategy, the question always comes up: “What creative will work hardest to engage my Hispanic consumer?” Read the rest of this entry »
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Posted by HispanicPro
October 1, 2011
BY Graciela Eleta – Marketing Insights — Univision Insights Blog
On Sept. 28, our Client Development Group held its first webinar in the series “Hispanic 411: Insights to Grow Your Business.” Led by myself and Senior Director Liz Sanderson, the webinar’s goal was to help marketers connect with bilingual Hispanics. Read the rest of this entry »
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Posted by HispanicPro
September 29, 2011
By Lili Gil, Hispanic Market Expert, Media Contributor, Co-Founder XL Alliance
Many impressive gatherings of professionals and Hispanic market gurus take place almost monthly around the nation. From ANA meetings to AHAA, HPNG, Latinvision, Geoscape and many more, marketers wanting to congregate and dive deeper into the Hispanic Market have a wide range of options to sharpen their saw. However, is our message penetration other outer circles of non-believers and curious executives? While our Latino industry gatherings are fundamental to continue to foster collaboration, benchmarking and peer-to-peer networking, it is quite exciting to bump into unusual and non-Hispanic gatherings that recognize our market as a priority to highlight.
This is the case with The Luxury Marketing Council in New York City. The Luxury Marketing Council is a a business-building, revenue-generating organization, a community of CEOs and senior sales and marketing practitioners considered the global leader in the rapidly-growing arena of luxury marketing and the “Gold Standard” for the intelligent exploration of best marketing practices and trends in the luxury marketplace. With members such as Bentley Motors, Inc., Clarins, Tiffany & Co., Bergdorf Goodman, Cartier, Giorgio Armani Corp., Waldorf Astoria among many other prestigious brands and organizations, this month’s agenda focused on Latinos as a golden nugget for growth. Read the rest of this entry »
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Posted by HispanicPro
September 29, 2011
By Sully Moreno / Student of Center for Hispanic Marketing Communication at the Florida State University
Hispanics who live in the United States live in a heterogeneous cultural environment: they are surrounded both by the culture they or their relatives experienced in their country of origin and by mainstream American culture. Additionally, Hispanics who live in the United States may grow to feel a connection with people with different countries of origin within Latin America. This diverse experience exposes Hispanics in the United States to several reference groups. Read the rest of this entry »
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Posted by HispanicPro
September 28, 2011
by Maria Budet
Courtesy of Zubination
When I was a junior in college I took a class called “Sexual Diversity and Social Change.” The class broke down gender identity and roles, challenging you to look at their social constructs and think about if (and how) the notion of gender could be organized differently.
In this small class of about 15 to 20 people, I was the minority, a one woman wolf-pack; I was the lone heterosexual. Gay, lesbian, bisexual — even a male-to-female-pre-op-transgender-lesbian — and me. A Miami Cubanita immigrating to an ivory tower, I had imagined a wide array of situations where I might feel like a minority; this scenario was nowhere among them. Read the rest of this entry »
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Posted by HispanicPro
September 27, 2011
Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs. Read the rest of this entry »
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Posted by HispanicPro
By Lili Gil, Media Contributor & Managing Partner, XL Alliance
