The U.S. Census Bureau released a set of estimates showing that 50.4 percent of our nation’s population younger than age 1 were minorities as of July 1, 2011. This is up from 49.5 percent from the 2010 Census taken April 1, 2010. A minority is anyone who is not single-race white and not Hispanic. Read the rest of this entry »
Most Children Younger than age 1 are Minorities.
May 18, 2012
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Posted by HispanicPro
Reconciling the Pros and Cons of Hispanic Online Research.
May 15, 2012
By Miguel Gomez Winebrenner / Added Value Cheskin
The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. In Q1 2012 Added Value Cheskin launched an investigation into this matter using several of the hundreds of Hispanic studies we have conducted in the past few years. All interviews collected were from a random selection of Hispanic sample. Respondents were post classified into the appropriate acculturation level based on several measures including language dominance, media consumption, proportion of life spent in the US and attitudes/ behaviors. Below are our findings. Read the rest of this entry »
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Posted by HispanicPro
First 2012-2013 Upfront Deal Done – Starcom, Tapestry & Univision
May 12, 2012
Starcom USA and its multicultural agency Tapestry have finalized its first 2012-2013 Upfront deal with Univision Communications.
This is the largest single-agency Upfront deal ever conducted by Univision and will be the first to utilize a video neutral approach, incorporating all of Univision’s properties including two network broadcast networks, three rated cable channels, local TV and radio stations, and Univision’s online, mobile and social video destinations. Read the rest of this entry »
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BYOB – Be Your Own Boss
May 12, 2012
By Gonzalo López Martí / Atkins López Martí, LLC
You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice ….. Read the rest of this entry »
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Posted by HispanicPro
Foreign-Born HHs are Larger, include More Children and Grandparents.
May 11, 2012
The U.S. Census Bureau reported that foreign-born households are, on average, larger than native households, have more children under age 18, and are more likely to be multigenerational. Read the rest of this entry »
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Posted by HispanicPro
Consumers: 76% left wanting more from Personal Technology when it comes to Simplifying their Life.
May 10, 2012
What people want most from their smartphones, tablets, home theater and home appliances is simplicity, according to the new Ketchum Digital Living Index, conducted by global communications firm Ketchum. The study showed that 76% of consumers said they are not very satisfied with technology’s ability to make their life simpler. Responses from 6,000 consumers in six countries revealed more prefer technology to be easy to use (54%) and simplify their life (46%) than entertain them (35%) or signal who they are to the world (11%). Read the rest of this entry »
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Mobile Messaging in North America: A Fresh Look at current Options for Marketers. [REPORT]
May 8, 2012
The Mobile Marketing Association (MMA) announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging. Read the rest of this entry »
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Posted by HispanicPro
2012 Digital Marketer Report. [REPORT]
May 3, 2012
Mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more. Read the rest of this entry »
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Posted by HispanicPro
Hispanic Market Overview 2012 [REPORT]
May 1, 2012
Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2012 edition of Hispanic Market Overview, presented by López Negrete Communications. Read the rest of this entry »
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Posted by HispanicPro
U.S. Media Trends by Demographic [REPORT]
April 27, 2012
From Millenials to Boomers, males to females, and a variety of racial/ethnic groups, part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic. According to Nielsen, white TV viewers use their DVR twice as much as any other group on a daily basis, yet Asians watch the most timeshifted content as a share of overall TV time. Among popular online destinations for TV content – Hulu, Netflix and YouTube – Hispanics were most likely to watch video on Netflix, while Asians were most likely to watch on Hulu and black viewers on YouTube. Read the rest of this entry »
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Posted by HispanicPro
Mobile Internet – Delivering on the Promise of Mobile Advertising [REPORT]
April 26, 2012
“Mobile Internet – Delivering on the Promise of Mobile Advertising” represents the first in a series of white papers from Yahoo! that provides an overview of the mobile landscape, explores the potential of emerging applications and explains mobile capabilities to marketers looking to integrate mobile into their advertising campaigns. This paper discusses mobile and tablet usage, delivers insights about mobile advertising effectiveness, presents real world case studies and details current best practices in mobile advertising. Read the rest of this entry »
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U.S. Communications Industry expected to Outpace projected U.S. Economic Growth in 2012.
April 25, 2012
Driven by an improving economy and stronger-than-expected results across all digital media, total U.S. Communications Industry spending increased 4.2% in 2011 and is on pace to grow at an accelerated 5.6% in 2012, reaching $1.185 trillion and outpacing GDP growth of 4.4%, according to Veronis Suhler Stevenson (VSS). These findings are included the VSS Forecast Mid-Term Update, a new annual companion publication to the VSS Communications Industry Forecast 2011-15. Read the rest of this entry »
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Posted by HispanicPro
2012 State of Media Encourages Industry to Embrace ‘Chaos’ [REPORT]
April 25, 2012
The annual report, which breaks down media segments into five main categories, indicated the industry is currently in the midst of a revolution due to unprecedented rates of consumer technology adoption, platform convergence and increased access to analytics. Not only has the introduction and true embracement of cutting-edge gear, such as tablets and continuously-evolving mobile devices changed the very way consumers absorb media, but now more than ever trends are showing that users increasingly expect to interact with all content providers through multiple online and offline formats. Read the rest of this entry »
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Posted by HispanicPro
The 2012 Digital Marketer: Benchmark and Trends. [Report]
April 24, 2012
Experian Marketing Services’ highly anticipated, annual report provides a fresh perspective on the digital landscape and how brands can influence more meaningful connections with customers. A marketer’s analysis shouldn’t start with a technology or a channel, but with a deeper understanding of customers and how they live and consume information in this digital world. Read the rest of this entry »
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Posted by HispanicPro
The State of the Hispanic Consumer: The Hispanic Market Imperative
April 17, 2012
More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become a prominent actor in all aspects of American life, according to The State of the Hispanic Consumer: The Hispanic Market Imperative, released today by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Latinos are a fundamental component to future business success, with a projected buying power of $1 trillion in 2010 expected to grow 50 percent to $1.5 trillion in 2015. Read the rest of this entry »
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2011 Closed with 7.3% Increase in Global Advertising Spend.
April 10, 2012
2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe. After a boost in advertising spending in Q3 2011, many of the world’s biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010. Read the rest of this entry »
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Communication Behaviors in the Multicultural Marketplace
April 2, 2012
By Felipe Korzenny, Ph.D.
In 2011 with our national online data set we summed the number of hours per week that different cultural groups spend on different communication activities in English and in another language. Read the rest of this entry »
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Why & How Consumers connect with Brands online.
March 29, 2012
The reasons that consumers “Like” businesses and nonprofits on Facebook and subscribe to their mailing lists are very similar, according to a new study conducted by Constant Contact, Inc. and research firm Chadwick Martin Bailey. The study, which details the reasons why and how consumers “Like” pages on Facebook and subscribe to email lists, also revealed that consumers are more likely to opt in to receive communications from local businesses than national businesses in email and on Facebook. Read the rest of this entry »
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Attributes of the Global, Socially-Conscious Consumer
March 28, 2012
Sixty three percent of global, socially-conscious consumers are under age 40, they consult social media when making purchase decisions and are most concerned about environmental, educational and hunger causes, according to a new study from Nielsen. Read the rest of this entry »
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What the real growth of Spanish speakers means to Media reach & effectiveness
March 14, 2012
What the real growth of Spanish speakers (not the relative growth) means to Media reach and effectiveness Read the rest of this entry »
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