Loyalty and engagement platform PunchTab shared results of a survey of over 600 moms that offers new insights into what works to motivate engagement and purchase from this high-value audience segment. The data shows that 81 percent of moms will engage more with a brand when offered some type of reward, and that rewards can work to increase a brand’s social following, boost positive word-of-mouth and to driving more sales. The study also reveals that some non-financial incentives — such as elite status or early access to products — can be very effective behavior motivators. Read the rest of this entry »
Secrets to Motivating Moms with Rewards. [INSIGHT]
May 23, 2013
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Posted by HispanicPro
Ad Agencies see Effectiveness in Online Video.
May 23, 2013
The online video advertising ecosystem has gained both prominence and complexity, but that might be because buyers have found that the ads really work. A March 2013 survey of US advertising agency executives conducted by online video ad platform BrightRoll found that the vast majority of respondents (75%) said online video ads were equally or more effective than traditional TV. Nine out of 10 also thought online video ads had equal or greater impact than display ads. Read the rest of this entry »
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Posted by HispanicPro
Mobile Becoming Moms’ Daily Shopping Companion. [INSIGHT]
May 22, 2013
There is no question that mobile is becoming an essential shopping tool for many US moms. According to a March 2013 survey from retail solutions company Alliance Data, more than half of surveyed mom internet users reported using their smartphone or tablet at least weekly for some aspect of shopping, whether it be research or buying. And 35% of respondents said they used their device daily for shopping purposes. Read the rest of this entry »
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Posted by HispanicPro
Teens, Social Media, and Privacy. [REPORT]
May 22, 2013
Teens are sharing more information about themselves on social media sites than they have in the past, but they are also taking a variety of technical and non-technical steps to manage the privacy of that information. Despite taking these privacy-protective actions, teen social media users do not express a high level of concern about third-parties (such as businesses or advertisers) accessing their data; just 9% say they are “very” concerned. Read the rest of this entry »
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Posted by HispanicPro
2013 Post Hispanic Upfront Television Guide – [DOWNLOAD REPORT HERE]
May 21, 2013
To download report CLICK HERE.
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Posted by HispanicPro
Kicking It Old and New School: Who’s Purchasing Media?
May 21, 2013
When it comes to buying and consuming different forms of media, there is no one-size-fits-all preference. Some of us tend to be on the cutting edge of technological advances, while others enjoy reading, watching and listening in more established ways. And consumer preferences have as much to do with spending power as they do with ethnic background. Read the rest of this entry »
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Posted by HispanicPro
Organic Posting is Most Popular Social Media Tactic – Paid Advertising is Most Successful. [REPORT]
May 21, 2013
Kenshoo Social published a commissioned study conducted by Forrester Consulting, “The Key to Successful Social Advertising,” that evaluates how marketers are using social advertising, with the goal of educating marketers on how to develop social media strategy and activate the most effective tactics. Read the rest of this entry »
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Posted by HispanicPro
Responsive Design aims to solve the Multiscreen Dilemma.
May 21, 2013
Device fragmentation is a tenacious problem for content providers and advertisers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eye glasses means digital content will need to be served to an ever-increasing number of screens, according to a new eMarketer report, “Responsive Design: A Solution for Publishers, a Question for Advertisers.” Read the rest of this entry »
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Posted by HispanicPro
Local Flavor: How our Media Appetite varies by Market.
May 9, 2013
Media viewing preferences are much like our individual penchants for food—they vary by region. Some of us love a good Philly Cheesesteak, while others might opt for a Maine lobster. The same is true for how we consume media, and subsequently how much we consume, according to Nielsen’s first Local Watch Report. Read the rest of this entry »
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Posted by HispanicPro
How Hispanic Families divide up Shopping Responsibilities.
May 8, 2013
By Insight Tr3s
Mother’s Day is this Sunday, and for a second week we are taking a closer look at Hispanic Moms. As part of its 2012 research study, “Hispanic 18-34s Living the ‘Next Normal,” Tr3s talked to Latino families to find out more about what their lives are like. Read the rest of this entry »
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Posted by HispanicPro
Nielsen Estimates 115.6 Million TV Homes in the U.S.
May 8, 2013
The universe of U.S. television homes is growing—and so is the TV audience. According to Nielsen’s 2014 Advance National TV Household Universe Estimate (UE), there are 115.6 million TV homes in the U.S., up 1.2% from the 2012-2013 estimate of 114.2 million. Nielsen estimates that 294 million persons age 2 and older live in these TV homes, an increase of 1.6% from last year. Read the rest of this entry »
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Posted by HispanicPro
For Auto Buyers, Online Reviews’ Influence Rivals Professional Opinions.
May 7, 2013
Consumer use of user-generated online reviews has become critical to the automotive sector, according to a new eMarketer report, “Automotive Consumer Reviews: Social and Mobile Change the Car-Buying Game.” As trust in this content solidifies and technology enables more shoppers to contribute car-buying opinions, users reviews are becoming among the most influential type of review, rivaling once-dominant professional reviews. Read the rest of this entry »
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Posted by HispanicPro
Advertising Update: Light at the End of the Tunnel.
May 7, 2013
The latest economic forecasts have confirmed that the US is on a slow but steady trajectory towards recovery. Four months into 2013, there are clearer signs that this year will show moderate economic growth, despite the fiscal austerity and uncertainty that plagued the beginning of the year. Read the rest of this entry »
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Posted by HispanicPro
21st Century Social Mom: Her World Is Social.
May 2, 2013
In a joint partnership with comScore, BabyCenter has revealed new insights surrounding moms’ adoption and usage of social platforms across all devices. Today, moms are 20% more likely to use social media than the general population. Ninety-one percent of moms now use social media regularly – a 20% increase since 2010. And they expect their friends and family to use it too. In fact, 22% of moms say that if friends or family don’t participate in social media, they are not as much a part of their lives. Read the rest of this entry »
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Posted by HispanicPro
For CPGs, Mobile Ads meet Awareness Goals.
May 1, 2013
Experimenting with various mobile advertising tactics has helped CPG marketers stand out among other industries. As consistent spenders in the mobile advertising space, Millennial Media reported that from 2011 to 2012, the consumer goods vertical grew 235% on its platform. In addition, a study by comScore and Millennial Media found that the vertical’s primary goal of driving brand awareness is a core reason for expanded reliance on the mobile platform. Read the rest of this entry »
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Posted by HispanicPro
‘Crack Your Consumer’s Code’ With Market Insights and Observations In Hispanic Market Overview 2013.
April 29, 2013
Annual report, presented by López Negrete Communications, now available from HispanicAd.com
Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2013 edition of Hispanic Market Overview, presented by López Negrete Communications.
This downloadable and easy-to-digest report, produced as a PDF for advertising, marketing, social media, and PR professionals who seek to increase their ROI by increasing their multicultural efforts, features insightful information and discussions of the key issues facing Hispanic media, advertising agencies, and marketing and advertising professionals.
Hispanic Market Overview, presented by López Negrete Communications is produced exclusively for HispanicAd.com, the Hispanic market’s leading advertising and media news and information site.
“This year’s report will build on the previous three editions of Hispanic Market Overview by offering a richer look at the rapid embrace of digital, social and mobile platforms by multicultural media and marketers,” says Jacobson, who launched Hispanic Market Overview in 2010 after a lengthy career as a journalist focused on Hispanic marketing and media. “Hispanic Market Overview, presented by López Negrete Communications is designed to provide the highest level of insight and observations from many of the Hispanic marketing and media world’s key players themselves.”
The 2013 edition of Hispanic Market Overview, presented by López Negrete Communications, features interviews with Acento CEO Roberto Orcí, López Negrete Communications CEO Alex López Negrete, Alma Chief Creative Officer Luis Miguel Messianu, Richards/Lerma principals Aldo Quevedo and Pete Lerma, Fox Hispanic Media chief marketing officer Oswald Mendez and EVP/Sales Tom Maney, Univision Communications EVP/advertising sales Steve Mandala, Telemundo SVP/Sales Joe Bernard, Discovery Networks US Hispanic GM Ivan Bargueiras, NuvoTV SVP/Ad Sales Craig Geller and programming head Bill Hilary, People en Español publisher Monique Manso, DishLATINO VP/Marketing Alfredo Rodriguez, Digilant head of multicultural initiatives Rafael Hernandez, Batanga Media VP/Marketing Natalia Borges, ESPN Deportes VP/Programming and Business Units Freddie Rolon and GM Lino Garcia, Fox Deportes GM Vincent Cordero, Radio Ink chairman/publisher B. Eric Rhoads, and research expert Carlos Viramontes.
The 2013 edition of Hispanic Market Overview, presented by López Negrete Communications, focuses on the following topics:
* The importance of research in guiding marketing, programming and sales at Hispanic media and Hispanic advertising agencies.
* The cross-platform convergence and the importance of digital, social, and mobile media in the U.S. Hispanic market.
* Top advertisers in Hispanic magazines and Hispanic websites, according to Media Economics Group.
* Ad spending trends in Hispanic media, according to Kantar Media.
* Population statistics and trends from Census 2010 and Pew Hispanic Center analysis.
“As we discuss throughout Hispanic Market Overview 2013, Spanish-language media is alive and well, and growing,” says Jacobson, who served as a multicultural analyst with global market research firm for much of 2012 and is the principal analyst for Arbitron’s Hispanic Radio Today 2010 and Hispanic Radio Today 2011. “Digital platforms are bringing culturally relevant content-and marketing messages-to a growing group of consumers that use Spanish, or English, or both. Pending immigration reform will increase the need for relevant Hispanic media. An improved economy could bring another wave of immigrants from Latin America to the U.S. Hispanic advertising professionals already know this. The question is this: Are multicultural marketers willing to listen and learn?”
Adam R Jacobson is a veteran journalist and multicultural media marketing strategist who served as a senior editor at Hispanic Market Weekly before launching his own consultancy in January 2010. He began his career in 1993 at HISPANIC Magazine, and served on the launch staff of Latina Style Magazine. From 1995-2006 he held several editorial positions at former industry trade publication Radio & Records and is a frequent conference speaker and panel moderator on Hispanic media and multicultural marketing trends. Jacobson’s work as a journalist has appeared in The Miami Herald, Latin Trade and LatinBusinessToday.com. He also serves as a corporate strategist for multicultural broadcast companies Davidson Media Group and Adelante Media Group.
Hispanic Market Overview, presented by López Negrete Communications is produced by Adam R Jacobson and distributed through a sales and marketing partnership with HispanicAd.com. AAAA (The 4As) members also are provided a complimentary copy of the report.
To download report CLICK HERE.
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Posted by HispanicPro
Negotiations Between SAG-AFTRA, ANA & 4A’s mandate for Ad-ID in All Commercial Production.
April 29, 2013
Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID. Ad-ID is the industry coding standard for identifying advertising assets across all media platforms. Use of Ad-ID will provide the necessary identification required by all parties for fair talent compensation. Under the new agreement, all commercials produced for television, radio and digital platforms featuring SAG-AFTRA union members, must now use Ad-ID as the sole standard commercial identifier. Per the contract, a grace period through March 31, 2014 will be provided for conversion. Read the rest of this entry »
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Posted by HispanicPro
Civic Engagement in the Digital Age. [REPORT]
April 29, 2013Social networking sites have grown more important in recent years as a venue for political involvement, learning, and debate. Overall, 39% of all American adults took part in some sort of political activity on a social networking site during the 2012 campaign.
This means that more Americans are now politically active on social networking sites (SNS) than used them at all as recently as the 2008 election campaign. At that point, 26% of the population used a social networking site of any kind. Read the rest of this entry »
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Posted by HispanicPro
The USH idea awards. Recognizing surviving baby zebras since 2012.
April 25, 2013
By Mauricio Galvan / d exposito & partners.
Imagine a beautiful new born baby zebra. Cute as hell. Picture her learning to stand up and she takes her first steps on a long journey towards greener pastures. There she goes. But this journey will not be easy, no sir. The baby zebra needs to avoid getting stampeded every time the herd wants to go in a different direction all of a sudden.
If she survives that, she then has to outsmart the hunters. Sometimes she has to camouflage or pretend to be something else, giving up her real self just to stay alive.
Then come months of dryness, in which she has to walk for miles without having a drop of water, fueled only by the idea of what it could be if she makes it through one more day. Read the rest of this entry »
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Posted by HispanicPro
Multiethnic TV Awards: Comcast’s Mendiola Says Multicultural Services Are Big Business.
April 22, 2013
Exec Stresses Focus on Quality, Not Quantity of Content for Growing Communities
By: Andrea Morabito (Broadcasting & Cable)
It’s become common knowledge that while the general pay TV universe in the United States has topped out at about 84%, the growth opportunity is in the multicultural community, which is expected to grow from about 35% of the U.S. population to about 50% by 2035. Read the rest of this entry »
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Posted by HispanicPro
