comScore, Inc. released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. Read the rest of this entry »
2012 Mobile Future in Focus.
February 24, 2012
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Posted by HispanicPro
HispanicAd.com announces 2012 Hispanic Account Planning Excelencia Awards — ENTRY FORM
February 23, 2012
Planners,
HispanicAd.com and the Association of Hispanic Advertising Agencies announced the call for entries for the 2012 Hispanic Account Planning Excelencia Awards (HAPE).
We invite you to select your best work, write your planning story and share it with the world. Your entries will help make the planning discipline even stronger and you can become famous. They will demonstrate how planning is steadily contributing to the quality of the work we produce for our clients and consumers. Read the rest of this entry »
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Posted by HispanicPro
Hispanics log in to Social Media more often than other Ethnic Groups.
February 23, 2012
The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. The vast majority have at least one social media account; in addition, over half of Adults 18+ (54.5%) say they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities. Read the rest of this entry »
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Posted by HispanicPro
TV Advertising Effectiveness is on the Upswing.
February 15, 2012
A joint ANA (Association of National Advertisers) and Forrester Research, Inc. survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared with 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled. In addition, respondents express a growing confidence in set-top-box data that has the potential for TV ads to be targeted at specific customer groups. In fact, nearly three-quarters of marketers expressed a strong interest in targeting their advertising to addressable audiences, making use of this new behavioral and demographic data to place television ads. Read the rest of this entry »
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Posted by HispanicPro
2012 U.S. Digital Future in Focus Report.
February 11, 2012
comScore, Inc. released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead. Read the rest of this entry »
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Posted by HispanicPro
Internet as Leading Influence in Consumer Purchasing Choices.
February 1, 2012
Consumers have more ways to mine for information about companies than ever before. While the Internet trumps all other sources, including advice from friends and family, the ability to reach consumers with a consistent message across the variety of channels available – such as social channels – is key to thriving in the ever-changing and competitive landscape. Read the rest of this entry »
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Media Growth Survey: Senior Executives Optimistic and Acquisitive.
January 24, 2012
Media industry executives are cautiously optimistic about 2012, as they expect less from organic growth in the year ahead and more growth to be driven by new product development, acquisitions and entering new markets and verticals. DOWNLOAD REPORT HERE. Read the rest of this entry »
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Posted by HispanicPro
Social Networks to Social Dollars.
January 21, 2012
Companies are fast adapting marketing strategies to leverage social media since Americans now spend more of their online time engaged in virtual networks than in any other activity. Read the rest of this entry »
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Posted by HispanicPro
Latina Moms Balance Taste, Health & Convenience.
January 19, 2012
By Liz Sanderson / Univision Consumer Insights
Like a masterful tightrope walker, Hispanic mothers are always concerned with balance. As it is, they already straddle two cultures: they are experiencing and adopting American traditions while holding on to their Hispanic values, traditions and heritage. Read the rest of this entry »
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Posted by HispanicPro
Brand Advertising outshines Direct Response in Digital.
January 19, 2012
Direct-response marketing may soon be taking a backseat to online brand advertising initiatives. According to a DIGIDAY and Vizu “State of the Industry Survey,” more marketers plan to increase their online branding initiatives in 2012 than they do their direct response tactics. Read the rest of this entry »
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Posted by HispanicPro
Balancing Paid, Owned & Earned Media a must for Multichannel Marketers.
January 14, 2012
Norm Johnston – Global Digital Leader / Mindshare Worldwide
Mindshare Worldwide, an advertising and marketing services agency that is part of Group M and the larger WPP company, was one of the first global, full-service media companies. Norm Johnston, Mindshare’s global digital leader, is responsible for overseeing and expanding the agency’s digital capabilities and strategy. He also works the front lines, advising clients on digital campaigns and media plans. Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign. Read the rest of this entry »
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Posted by HispanicPro
2012 People’s Choice Awards Red Carpet with Influential Latinos on Twitter
January 11, 2012
By Liliana Gil – Managing Partner / Cultural Intelligence Officer
As you know we are covering the People’s Choice Awards tonight starting at 8/9C. But besides bringing the typical celebrity reports, we are happy to be bringing in some sabor Latino into the show!
With the #HBOatsLatinoVIP we will be uniting the voice of Latino influencers from coast to coast and we want to make sure you don’t miss out.
Also to engage all of those twitteros influyentes de #LATISM, please make sure to include that hashtag too. Read the rest of this entry »
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Posted by HispanicPro
Most Consumers still don’t Talk about Brands on Social Sites.
January 10, 2012
While most marketers leverage Facebook and Twitter to communicate with customers, not nearly as many consumers comment about these companies and brands on the social sites.
Market research company AYTM found that 57.8% of US Facebook users had not mentioned a brand in their status updates as of October 2011. More heartening for marketers is that just 0.5% of Facebook users posted only negative mentions about brands on Facebook. More often, they reported commenting on brands in a positive way (25.3%) or with a mix of both positive and negative mentions (16.4%). Read the rest of this entry »
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Posted by HispanicPro
Do Social Media Postings always require a Brand Response?
January 10, 2012
Not all social media users are convinced that connecting with companies on social sites will be more than a passing fad, according to research from Conversocial, but those that do seem to expect that the connection will be two-way. Read the rest of this entry »
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Posted by HispanicPro
Consumer Media Usage Across TV, Online, Mobile and Social
January 7, 2012
Almost one in three U.S. TV households – 35.9 million – owns four or more televisions, according to a new report on media usage from Nielsen. Across the ever-changing U.S. media landscape, TV maintains its stronghold as the most popular device, with 290 million Americans and 114.7 households owning at least one. In contrast, 211 million Americans are online and 116 million (ages 13+) access the mobile Web. DOWNLOAD Report Here. Read the rest of this entry »
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Posted by HispanicPro
Building Brands in a Cross-Platform World
January 7, 2012
Reaching consumers wherever they are has become increasingly complicated with the proliferation of media platforms. The online industry’s continuing reliance on impressions, click-throughs and other metrics unique to the web has prevented true cross-platform comparisons. To-date, limited information has prevented marketers from understanding the audience exposed to their online ads, and an impression-based focus has allowed frequencies to reach levels that are causing waste and inefficiencies. Further to that, Nielsen research has shown that virtually no relationship exists between clicks and brand metrics or offline sales. In this paper, we explore an in-depth case study on a campaign for a popular household product that demonstrates how new solutions like Nielsen Online Campaign Ratings™ and Nielsen Online Brand Effect are giving marketers and publishers tools to increase accountability in the online space. As online grows, television continues to be a vibrant medium. However, the issue is not TV vs. digital, but rather how consumers are using both together. Thus far, the metrics allowing for this understanding have been missing. This paper shares Nielsen’s vision of how cross-platform reach and frequency metrics, as well as cross-platform ad effectiveness optimization approaches are possible.DOWNLOAD Report Here. Read the rest of this entry »
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Posted by HispanicPro
State of the Media Democracy
January 5, 2012
The proliferation of devices is increasing access to content, which recent data suggest is driving more consumption. Deloitte’s sixth edition “State of the Media Democracy” survey reveals that the introduction of new platforms has led to increases in the consumption of movies and books. Read the rest of this entry »
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Posted by HispanicPro
Cultural Identity: From Music Concert to Music Festival.
January 4, 2012
By Juan C. Mantilla, Strategic Planning Director – LatinWorks
As an avid concertgoer, I can say that the difference between a good show and an awesome performance depends on the conversation between the fans and the stage. The closer you are to your idols, the more personal and intense the show gets. Similarly, a brand’s ability to deliver compelling messaging and achieve rock-star status depends on the conversation between the consumer and the brand. However, in today’s multicultural marketplace, proximity and volume alone no longer guarantee that everyone will hear a brand’s message. Read the rest of this entry »
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Posted by HispanicPro
Racial Identity is Changing among Latinos.
January 4, 2012
In a paper published in Social Science Research, USC Dornsife’s Amon Emeka and Jody Agius Vallejo look at why many people with Latin American ancestry are not identifying themselves as Hispanic on U.S. Census surveys.
By Ambrosia Viramontes-Brody Read the rest of this entry »
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Peaking into the future: Seven trends in multicultural social and digital marketing for 2012.
January 4, 2012
By Loida Rosario, Marketing Strategist and Innovation Guru / @LRosari
The future cannot be predicted. Peter Drucker reminds us. To influence the future, you have to create it. Betting on the right trends helps create that future. Read the rest of this entry »
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Posted by HispanicPro
