Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released by Kantar Media. Ad spending during the fourth quarter of 2011 dropped 1.0 percent versus the year ago period, the first quarterly decline since the end of 2009. Since reaching a post-recession peak in Q3 2010, advertising growth rates have slowed sequentially for five consecutive quarters. Read the rest of this entry »
U.S. Advertising Expenditures increased 0.8% in 2011.
March 12, 2012
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Posted by HispanicPro
2012 Digital Advertising Attitudes Report.
March 8, 2012
As Facebook prepares for its long-anticipated initial public offering (IPO) and consumer fears mount over how their personal data could be used to subject them to greater volumes of more intrusive advertising, American and British consumers are warning of a major backlash as more than one in four (27 per cent) British and one in five (20 per cent) American consumers online would stop using a product or service – such as the social networking site – if they were subjected to too much advertising. The findings are revealed in the 2012 Digital Advertising Attitudes Report from Upstream which commissioned YouGov to poll the online views of 2,054 UK adults aged 18 plus in the UK and 2,105 in the USA on a range of digital advertising issues. Read the rest of this entry »
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Posted by HispanicPro
Confluence of Transformative Technologies is Driving Human Resource Organizations.
March 7, 2012
Converging transformative technologies – cloud, social, mobile and analytics – are driving many companies to advance their human resource (HR) capabilities and enhance performance in 2012. This is according to “Leap Ahead,” Deloitte’s second annual Human Capital Trends report. Read the rest of this entry »
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Posted by HispanicPro
Ads with Friends: Analyzing the Benefits of Social Ads
March 7, 2012
As social networks have picked up a greater share of digital ad dollars, a key differentiator they emphasize to brand advertisers is the ability to harness the power of friend recommendations when it comes to sharing experiences and content. Read the rest of this entry »
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Posted by HispanicPro
Univision’s Randy Falco gives his Opinion on the Importance of the Latino Vote.
March 6, 2012
By: Randy Falco / CEO – Univision Communications for Politico
Political observers regularly draw parallels between political communications and consumer marketing. Whether it’s increasing use of social media, data mining or breakthrough creative style, political campaigns and consumer ad campaigns are always watching each other — looking for the next great idea. Read the rest of this entry »
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Posted by HispanicPro
Online availability of TV Shows drives growth in Episodes Watched / Viewing Time.
March 3, 2012
As TV networks struggle to find right balance between digital and traditional access to their content, new research from Knowledge Networks shows that online access wins favor with consumers in ways often overlooked by standard metrics. Read the rest of this entry »
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Posted by HispanicPro
CMOs: U.S. Economy on the Rebound
March 1, 2012
Chief marketing officers are overwhelmingly optimistic about the U.S. economy’s outlook, a new survey reveals. When asked if they were more or less optimistic about the overall U.S. economy compared to last quarter, the optimists outweighed the pessimists 8 to 1. Read the rest of this entry »
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Posted by HispanicPro
Millennials will benefit and suffer due to their hyperconnected lives.
March 1, 2012
Teens and young adults brought up from childhood with a continuous connection to each other and to information will be nimble, quick-acting multitaskers who count on the Internet as their external brain and who approach problems in a different way from their elders, according to a new survey of technology experts. Read the rest of this entry »
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Posted by HispanicPro
Mobile, Internet and TV Usage by Ethnicity.
February 25, 2012
We are all big fans of our mobile devices, Internet and our TVs, but have you wondered how much we use each of these? Check out this infographic, provided by PACO Ideation, that digs through the activities African Americans, Hispanics and Asian Americans are engaging in through their use of mobile, Internet and TV. Read the rest of this entry »
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Posted by HispanicPro
2012 Mobile Future in Focus.
February 24, 2012
comScore, Inc. released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. Read the rest of this entry »
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Posted by HispanicPro
HispanicAd.com announces 2012 Hispanic Account Planning Excelencia Awards — ENTRY FORM
February 23, 2012
Planners,
HispanicAd.com and the Association of Hispanic Advertising Agencies announced the call for entries for the 2012 Hispanic Account Planning Excelencia Awards (HAPE).
We invite you to select your best work, write your planning story and share it with the world. Your entries will help make the planning discipline even stronger and you can become famous. They will demonstrate how planning is steadily contributing to the quality of the work we produce for our clients and consumers. Read the rest of this entry »
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Posted by HispanicPro
Hispanics log in to Social Media more often than other Ethnic Groups.
February 23, 2012
The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. The vast majority have at least one social media account; in addition, over half of Adults 18+ (54.5%) say they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities. Read the rest of this entry »
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Posted by HispanicPro
TV Advertising Effectiveness is on the Upswing.
February 15, 2012
A joint ANA (Association of National Advertisers) and Forrester Research, Inc. survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared with 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled. In addition, respondents express a growing confidence in set-top-box data that has the potential for TV ads to be targeted at specific customer groups. In fact, nearly three-quarters of marketers expressed a strong interest in targeting their advertising to addressable audiences, making use of this new behavioral and demographic data to place television ads. Read the rest of this entry »
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Posted by HispanicPro
2012 U.S. Digital Future in Focus Report.
February 11, 2012
comScore, Inc. released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead. Read the rest of this entry »
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Posted by HispanicPro
Internet as Leading Influence in Consumer Purchasing Choices.
February 1, 2012
Consumers have more ways to mine for information about companies than ever before. While the Internet trumps all other sources, including advice from friends and family, the ability to reach consumers with a consistent message across the variety of channels available – such as social channels – is key to thriving in the ever-changing and competitive landscape. Read the rest of this entry »
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Posted by HispanicPro
Media Growth Survey: Senior Executives Optimistic and Acquisitive.
January 24, 2012
Media industry executives are cautiously optimistic about 2012, as they expect less from organic growth in the year ahead and more growth to be driven by new product development, acquisitions and entering new markets and verticals. DOWNLOAD REPORT HERE. Read the rest of this entry »
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Posted by HispanicPro
Social Networks to Social Dollars.
January 21, 2012
Companies are fast adapting marketing strategies to leverage social media since Americans now spend more of their online time engaged in virtual networks than in any other activity. Read the rest of this entry »
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Posted by HispanicPro
Latina Moms Balance Taste, Health & Convenience.
January 19, 2012
By Liz Sanderson / Univision Consumer Insights
Like a masterful tightrope walker, Hispanic mothers are always concerned with balance. As it is, they already straddle two cultures: they are experiencing and adopting American traditions while holding on to their Hispanic values, traditions and heritage. Read the rest of this entry »
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Posted by HispanicPro
Brand Advertising outshines Direct Response in Digital.
January 19, 2012
Direct-response marketing may soon be taking a backseat to online brand advertising initiatives. According to a DIGIDAY and Vizu “State of the Industry Survey,” more marketers plan to increase their online branding initiatives in 2012 than they do their direct response tactics. Read the rest of this entry »
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Posted by HispanicPro
Balancing Paid, Owned & Earned Media a must for Multichannel Marketers.
January 14, 2012
Norm Johnston – Global Digital Leader / Mindshare Worldwide
Mindshare Worldwide, an advertising and marketing services agency that is part of Group M and the larger WPP company, was one of the first global, full-service media companies. Norm Johnston, Mindshare’s global digital leader, is responsible for overseeing and expanding the agency’s digital capabilities and strategy. He also works the front lines, advising clients on digital campaigns and media plans. Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign. Read the rest of this entry »
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Posted by HispanicPro
