Teens are sharing more information about themselves on social media sites than they have in the past, but they are also taking a variety of technical and non-technical steps to manage the privacy of that information. Despite taking these privacy-protective actions, teen social media users do not express a high level of concern about third-parties (such as businesses or advertisers) accessing their data; just 9% say they are “very” concerned. Read the rest of this entry »

Latinos own smartphones, go online from a mobile device and use social networking sites at similar—and sometimes higher—rates than do other groups of Americans, according to a new analysis of three surveys by the Pew Research Center. Read the rest of this entry »

Learn how Hispanic Social Media Marketing (SMM) has evolved and the ‘behind-the-scenes’ from successful Hispanic Social Media campaigns directly told by the creators. Unlock the key secrets that made all the difference to effectively connect, engage and deliver memorable brand experiences to Hispanic consumers. Explore the growing trends and understand the challenges to align your business efforts successfully. A must attend panel for anyone looking to improve its Hispanic brand social media marketing efforts. Read the rest of this entry »

A lot has changed since I first reported on how Hispanic online publishers were using Facebook in June 2010. Back then, only a few Hispanic publishers were taking Facebook seriously, but over the past year and a half, Hispanic publishers have significantly increased their presence on Facebook and now view it as a critical channel for them to remain competitive. Read the rest of this entry »

eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013. By 2016, there will be a staggering 2.5 billion mobile internet users worldwide. As internet usage increasingly takes place on mobile devices—and particularly on smartphones—it is important to understand how consumers’ internet behavior is adapting to these new devices. Read the rest of this entry »

When we hold smartphones in our hands, we are in effect grasping miniscule computers. Their capabilities far outpace those of desktop units of yore, and their perpetual state of connectivity mean that smartphone users are almost never disconnected from the Internet. But even if they are at least somewhat comparable to full-fledged computers, are they used comparably? The Harris Poll tested smartphone owners’ regular use of computers and smartphones for a series of tasks either product can complete, in order to find out. Read the rest of this entry »