May 15, 2012
By Miguel Gomez Winebrenner / Added Value Cheskin
The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. In Q1 2012 Added Value Cheskin launched an investigation into this matter using several of the hundreds of Hispanic studies we have conducted in the past few years. All interviews collected were from a random selection of Hispanic sample. Respondents were post classified into the appropriate acculturation level based on several measures including language dominance, media consumption, proportion of life spent in the US and attitudes/ behaviors. Below are our findings. Read the rest of this entry »
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Posted by HispanicPro
May 12, 2012
Starcom USA and its multicultural agency Tapestry have finalized its first 2012-2013 Upfront deal with Univision Communications.
This is the largest single-agency Upfront deal ever conducted by Univision and will be the first to utilize a video neutral approach, incorporating all of Univision’s properties including two network broadcast networks, three rated cable channels, local TV and radio stations, and Univision’s online, mobile and social video destinations. Read the rest of this entry »
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Posted by HispanicPro
May 12, 2012
By Gonzalo López Martí / Atkins López Martí, LLC
You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice ….. Read the rest of this entry »
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Posted by HispanicPro
May 11, 2012
The U.S. Census Bureau reported that foreign-born households are, on average, larger than native households, have more children under age 18, and are more likely to be multigenerational. Read the rest of this entry »
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Posted by HispanicPro
May 10, 2012
The ANA (Association of National Advertisers) today released the first-ever Global Agency Compensation Survey, revealing new insights about how global marketers structure and manage compensation practices with their advertising agency partners. Results of this benchmark study, which polled marketers operating in nearly 40 countries across all continents, in many cases mirror U.S. practices. Read the rest of this entry »
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Posted by HispanicPro
May 10, 2012
What people want most from their smartphones, tablets, home theater and home appliances is simplicity, according to the new Ketchum Digital Living Index, conducted by global communications firm Ketchum. The study showed that 76% of consumers said they are not very satisfied with technology’s ability to make their life simpler. Responses from 6,000 consumers in six countries revealed more prefer technology to be easy to use (54%) and simplify their life (46%) than entertain them (35%) or signal who they are to the world (11%). Read the rest of this entry »
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Posted by HispanicPro
May 8, 2012
The Mobile Marketing Association (MMA) announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging. Read the rest of this entry »
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Posted by HispanicPro
May 8, 2012
Florida International University’s School of Journalism and Mass Communication (SJMC) announced its plans to launch the Hispanics and the Media: The Emerging Power Conference to be held on October 18, 2012 at the university’s Biscayne Bay Campus. Read the rest of this entry »
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Posted by HispanicPro
May 3, 2012
Mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more. Read the rest of this entry »
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Posted by HispanicPro
May 2, 2012
A new research study published by Conill reveals unexpected truths about the mood of Americans:
Fact: Immigration is not considered a major issue by either Hispanics or non-Hispanics.
Fact: More than half of both groups feel their concerns are not being addressed by elected officials.
Fact: Despite their concern regarding the upcoming presidential election, non-Hispanics are more likely than Hispanics to feel the country is too concerned with politics.
“America 2012: What Keeps Us Awake at Night and What Makes Us Dream in a Politically Charged Election Year” focuses on the concerns, aspirations and political leanings of all Americans. The first in a series of reports designed to help better understand Americans, the quantitative study shows unexpected similarities and contrasts between Hispanics and non-Hispanics. It analyzes perceptions across a variety of geographies and segments: Republicans, Democrats and Independents; gender and age cohorts; Influencers and non-Influencers. Read the rest of this entry »
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Posted by HispanicPro
May 1, 2012
Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2012 edition of Hispanic Market Overview, presented by López Negrete Communications. Read the rest of this entry »
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Posted by HispanicPro
April 27, 2012
From Millenials to Boomers, males to females, and a variety of racial/ethnic groups, part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic. According to Nielsen, white TV viewers use their DVR twice as much as any other group on a daily basis, yet Asians watch the most timeshifted content as a share of overall TV time. Among popular online destinations for TV content – Hulu, Netflix and YouTube – Hispanics were most likely to watch video on Netflix, while Asians were most likely to watch on Hulu and black viewers on YouTube. Read the rest of this entry »
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Posted by HispanicPro
April 26, 2012
The U.S. Census Bureau released a 2010 Census brief, Households and Families: 2010 , that showed interracial or interethnic opposite-sex married couple households grew by 28 percent over the decade from 7 percent in 2000 to 10 percent in 2010. States with higher percentages of couples of a different race or Hispanic origin in 2010 were primarily located in the western and southwestern parts of the United States, along with Hawaii and Alaska. Read the rest of this entry »
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Posted by HispanicPro
April 26, 2012
“Mobile Internet – Delivering on the Promise of Mobile Advertising” represents the first in a series of white papers from Yahoo! that provides an overview of the mobile landscape, explores the potential of emerging applications and explains mobile capabilities to marketers looking to integrate mobile into their advertising campaigns. This paper discusses mobile and tablet usage, delivers insights about mobile advertising effectiveness, presents real world case studies and details current best practices in mobile advertising. Read the rest of this entry »
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Posted by HispanicPro
April 25, 2012
The annual report, which breaks down media segments into five main categories, indicated the industry is currently in the midst of a revolution due to unprecedented rates of consumer technology adoption, platform convergence and increased access to analytics. Not only has the introduction and true embracement of cutting-edge gear, such as tablets and continuously-evolving mobile devices changed the very way consumers absorb media, but now more than ever trends are showing that users increasingly expect to interact with all content providers through multiple online and offline formats. Read the rest of this entry »
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Posted by HispanicPro
April 25, 2012
The extent to which the world has changed in the past couple of decades is astounding. The infusion of digital technology, new channels of communication, changes in household composition, the faster pace of living, and the radical transformation of social mores have left many of us feeling unbalanced and unsure of what’s coming next. For all the good it has brought, this dizzying maelstrom of change has also pushed aside a number of things we value, including a meaningful connection to the natural world and a deep-seated sense of community. Read the rest of this entry »
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Posted by HispanicPro
April 25, 2012
US marketing professionals are leveraging more tools as they embark on each new individual campaign or program, and social media is taking a larger role in terms of spending and usage. Read the rest of this entry »
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Posted by HispanicPro
April 24, 2012
Gen Z, the fledgling generation that follows the Millennials, can be considered the first true mobile mavens: They will take for granted a world of smartphones, tablets and high-speed wireless Internet, untethered from the constraints of a landline or a traditional Internet connection. Read the rest of this entry »
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Posted by HispanicPro
April 24, 2012
Experian Marketing Services’ highly anticipated, annual report provides a fresh perspective on the digital landscape and how brands can influence more meaningful connections with customers. A marketer’s analysis shouldn’t start with a technology or a channel, but with a deeper understanding of customers and how they live and consume information in this digital world. Read the rest of this entry »
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Posted by HispanicPro
April 24, 2012
The largest wave of immigration in history from a single country to the United States has come to a standstill. After four decades that brought 12 million current immigrants—more than half of whom came illegally—the net migration flow from Mexico to the United States has stopped—and may have reversed, according to a new analysis by the Pew Hispanic Center of multiple government data sets from both countries. Read the rest of this entry »
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Posted by HispanicPro
By Miguel Gomez Winebrenner / Added Value Cheskin
