May 23, 2013
Baseball is often referenced as America’s favorite pastime, but recent trends in U.S. retail suggest that shopping is giving the sport a run for its money. And despite the boom in e-commerce, U.S. consumers do most of their shopping at physical stores. But in order to attract and captivate consumers, shopping centers have become much more than just places to buy things—they’re social centers, places for entertainment and employment hubs.
In its recent Brick by Brick: The State of the Shopping Center report, Nielsen examines the trends affecting the size and shape of the shopping center industry, as well as some of the shifting consumer factors affecting the strategic direction of this powerful retail sector.
As the U.S. population has diversified, the lines have blurred between shopping, entertainment, and community. This blending of experiences has created an opportunity for retail to strengthen social ties within communities looking for communal experiences. Lifestyle centers, a newer entrant to the shopping mix, have met this opportunity head on, as they blend traditional retail tenants with upscale leisure uses that offer shoppers a place to buy as well as an experience and a place to gather. Read the rest of this entry »
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Posted by HispanicPro
May 23, 2013
Loyalty and engagement platform PunchTab shared results of a survey of over 600 moms that offers new insights into what works to motivate engagement and purchase from this high-value audience segment. The data shows that 81 percent of moms will engage more with a brand when offered some type of reward, and that rewards can work to increase a brand’s social following, boost positive word-of-mouth and to driving more sales. The study also reveals that some non-financial incentives — such as elite status or early access to products — can be very effective behavior motivators. Read the rest of this entry »
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Posted by HispanicPro
May 23, 2013
I’ve been a marketer for years, regardless of what my title was or where I worked. And I’ve learned one inalienable truth in my career: If you want to be a successful marketer, you need to learn how to sell. Read the rest of this entry »
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Posted by HispanicPro
May 23, 2013
The online video advertising ecosystem has gained both prominence and complexity, but that might be because buyers have found that the ads really work. A March 2013 survey of US advertising agency executives conducted by online video ad platform BrightRoll found that the vast majority of respondents (75%) said online video ads were equally or more effective than traditional TV. Nine out of 10 also thought online video ads had equal or greater impact than display ads. Read the rest of this entry »
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Posted by HispanicPro
May 22, 2013
By Insight Tr3s
Like all young people today, Hispanic adult Millennials have a reputation among older adults as being digital addicts. Boomers and Xers themselves tend toward extremes, and so they often perceive Millennials’ use of tech devices as excessive. But do young people see it that way? Read the rest of this entry »
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Posted by HispanicPro
May 22, 2013
parago’s third annual shopper study, “Let’s Make a Deal,” revealed that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit. Read the rest of this entry »
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Posted by HispanicPro
May 22, 2013
There is no question that mobile is becoming an essential shopping tool for many US moms. According to a March 2013 survey from retail solutions company Alliance Data, more than half of surveyed mom internet users reported using their smartphone or tablet at least weekly for some aspect of shopping, whether it be research or buying. And 35% of respondents said they used their device daily for shopping purposes. Read the rest of this entry »
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Posted by HispanicPro
May 22, 2013
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Posted by HispanicPro
May 22, 2013
Teens are sharing more information about themselves on social media sites than they have in the past, but they are also taking a variety of technical and non-technical steps to manage the privacy of that information. Despite taking these privacy-protective actions, teen social media users do not express a high level of concern about third-parties (such as businesses or advertisers) accessing their data; just 9% say they are “very” concerned. Read the rest of this entry »
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Posted by HispanicPro
May 21, 2013
To download report CLICK HERE.
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Posted by HispanicPro
May 21, 2013
We have seen results from the Census, the impact during the elections, and couple of weeks ago during prime time, on NBC’s show “The Voice”, the world was introduced to Cathia. Read the rest of this entry »
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Posted by HispanicPro
May 21, 2013
When it comes to buying and consuming different forms of media, there is no one-size-fits-all preference. Some of us tend to be on the cutting edge of technological advances, while others enjoy reading, watching and listening in more established ways. And consumer preferences have as much to do with spending power as they do with ethnic background. Read the rest of this entry »
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Posted by HispanicPro
May 21, 2013
Kenshoo Social published a commissioned study conducted by Forrester Consulting, “The Key to Successful Social Advertising,” that evaluates how marketers are using social advertising, with the goal of educating marketers on how to develop social media strategy and activate the most effective tactics. Read the rest of this entry »
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Posted by HispanicPro
May 21, 2013
Device fragmentation is a tenacious problem for content providers and advertisers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eye glasses means digital content will need to be served to an ever-increasing number of screens, according to a new eMarketer report, “Responsive Design: A Solution for Publishers, a Question for Advertisers.” Read the rest of this entry »
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Posted by HispanicPro
May 13, 2013
This past week, we were treated to two very intriguing — and yet seemingly contradictory — pieces of research concerning the state of marketing and the relative health and wellness of its fearless leader, the Chief Marketing Officer.
To begin, we have a Spencer Stuart study that reports the average tenure of the Chief Marketing Officer has doubled, from 23 months (2006 figure) to 45 months. Read the rest of this entry »
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Posted by HispanicPro
May 9, 2013
Media viewing preferences are much like our individual penchants for food—they vary by region. Some of us love a good Philly Cheesesteak, while others might opt for a Maine lobster. The same is true for how we consume media, and subsequently how much we consume, according to Nielsen’s first Local Watch Report. Read the rest of this entry »
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Posted by HispanicPro
May 9, 2013
According to research led by a marketing professor at the University of Utah’s David Eccles School of Business, film studios might be better served with more targeted advertising that takes into account the movie-going habits of different communities, as well as how those communities respond to paid advertising and movie-review blogs. Read the rest of this entry »
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Posted by HispanicPro
May 8, 2013
By Insight Tr3s
Mother’s Day is this Sunday, and for a second week we are taking a closer look at Hispanic Moms. As part of its 2012 research study, “Hispanic 18-34s Living the ‘Next Normal,” Tr3s talked to Latino families to find out more about what their lives are like. Read the rest of this entry »
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Posted by HispanicPro
May 8, 2013
The universe of U.S. television homes is growing—and so is the TV audience. According to Nielsen’s 2014 Advance National TV Household Universe Estimate (UE), there are 115.6 million TV homes in the U.S., up 1.2% from the 2012-2013 estimate of 114.2 million. Nielsen estimates that 294 million persons age 2 and older live in these TV homes, an increase of 1.6% from last year. Read the rest of this entry »
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Posted by HispanicPro
May 7, 2013
In a world of constant change, being culturally relevant and future-focussed is increasingly important. Culturally-connected brands can be nimble and operate in real time. When your brand is part of culture, not sitting on the surface, you stand a better chance of being noticed and loved.
But how exactly do you connect with something as amorphous as ‘culture’? And how do you know when you’re doing it right? Read the rest of this entry »
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Posted by HispanicPro
Baseball is often referenced as America’s favorite pastime, but recent trends in U.S. retail suggest that shopping is giving the sport a run for its money. And despite the boom in e-commerce, U.S. consumers do most of their shopping at physical stores. But in order to attract and captivate consumers, shopping centers have become much more than just places to buy things—they’re social centers, places for entertainment and employment hubs.
