Retailers face a fast-expanding, multi-pattern competitive set. A company may see it’s losing market share, but may not see where it’s going. Consumer spending is scattered thanks to new ways of making purchases. Manufacturers are becoming retailers. New rivals, often in the form of companies too small to hit the radar, continue to enter and fragment the market. In such a climate, every customer interaction becomes crucial. Read the rest of this entry »
The Era of Infinite Competition.
February 23, 2012
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Posted by HispanicPro
A Push Toward Social Media ROI
February 22, 2012
As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of their marketing departments and agencies to correlate the economic impact of ongoing social media investments. Read the rest of this entry »
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Posted by HispanicPro
Univision’s Hispanic Patient journey study identifies gaps.
February 17, 2012
Univision Communications, Inc. revealed the results of its new Hispanic Patient Journey research, which sheds light on the cultural nuances that influence Hispanic patients from awareness and information seeking, to diagnosis and adherence. The study was conducted among respondents who reported symptoms or diagnosis of a chronic condition. The results show that gaps exist along the patient journey due to factors including cultural traditions, language barriers and lack of targeted messaging. Read the rest of this entry »
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Posted by HispanicPro
Hispanics to account for Greater Share of Growth in the Labor Force.
February 15, 2012
Hispanics are expected to account for 74% of the growth in the nation’s labor force from 2010 to 2020, according to new projections from the Bureau of Labor Statistics (BLS). A Pew Research Center commentary notes that this is much higher than in the previous two decades. Hispanics accounted for 36% of the total increase in the labor force from 1990 to 2000 and for 54% from 2000 to 2010. A major reason is that the Hispanic population is growing rapidly due to births and immigration. At the same time, the aging of the non-Hispanic white population is expected to reduce their numbers in the labor force. Read the rest of this entry »
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TV Advertising Effectiveness is on the Upswing.
February 15, 2012
A joint ANA (Association of National Advertisers) and Forrester Research, Inc. survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared with 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled. In addition, respondents express a growing confidence in set-top-box data that has the potential for TV ads to be targeted at specific customer groups. In fact, nearly three-quarters of marketers expressed a strong interest in targeting their advertising to addressable audiences, making use of this new behavioral and demographic data to place television ads. Read the rest of this entry »
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Posted by HispanicPro
National Study quantifies the ‘Sharing Economy’ Movement.
February 9, 2012
The Sharing Economy movement has gone mainstream. According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full 71 percent of those who have used shareable products expect to continue. Read the rest of this entry »
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Posted by HispanicPro
The rise of collaborative consumption.
February 9, 2012
I’ve been very interested in the emerging trend of collaborative consumption, where people share goods and services collectively rather than buying them individually. This has huge implications for standard business models, which assume that you can sell more stuff because everyone wants one (or even multiple versions) of their own. What if our economic preferences are shifting from ownership to access? How does that change that way that we think about business models, innovation, and customers? Read the rest of this entry »
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Posted by HispanicPro
62% of Consumers are more likely to purchase a product if their opinion has been sought by brand.
February 4, 2012
A Cint survey has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study. Read the rest of this entry »
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Posted by HispanicPro
Internet as Leading Influence in Consumer Purchasing Choices.
February 1, 2012
Consumers have more ways to mine for information about companies than ever before. While the Internet trumps all other sources, including advice from friends and family, the ability to reach consumers with a consistent message across the variety of channels available – such as social channels – is key to thriving in the ever-changing and competitive landscape. Read the rest of this entry »
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Posted by HispanicPro
AHAA Calls on Marketers to “Listen Up!” – Client-Centered Focus – Conference in Miami
January 27, 2012
This spring, AHAA will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Listen Up!” As the Hispanic marketing landscape continues to evolve, the content of the conference will focus on the client and feature powerhouse speakers from top companies who consistently invest in the Hispanic market and develop creative and successful campaigns that leverage all marketing disciplines and resonate with the target. Read the rest of this entry »
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Posted by HispanicPro
By all means, please check the “other” box.
January 25, 2012
By Christian Filli / LatinWorks
As we see every year, 2012 started with lots of predictions, resolutions and good intentions. The marketing industry is no exception, as we hear perspectives from many experts across different disciplines and specialties about what will and won’t happen in our industry. This is always fun reading and often inspires at least a few minutes of reflection. The challenge, however, is to put our new year’s resolutions into practice. As soon as we get back to our routine, making any significant change becomes increasingly difficult, and we settle for doing business as usual. Read the rest of this entry »
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Posted by HispanicPro
Social Networks to Social Dollars.
January 21, 2012
Companies are fast adapting marketing strategies to leverage social media since Americans now spend more of their online time engaged in virtual networks than in any other activity. Read the rest of this entry »
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Posted by HispanicPro
To Reach “New Generation Latinos,” Cultural Nuance Is Key.
January 21, 2012
By Cara O’Flynn, Founder of Perspectiva Research
Interview With David Chitel, Founder of the New Generation Latino Consortium Read the rest of this entry »
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Posted by HispanicPro
Latina Moms Balance Taste, Health & Convenience.
January 19, 2012
By Liz Sanderson / Univision Consumer Insights
Like a masterful tightrope walker, Hispanic mothers are always concerned with balance. As it is, they already straddle two cultures: they are experiencing and adopting American traditions while holding on to their Hispanic values, traditions and heritage. Read the rest of this entry »
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Posted by HispanicPro
The Rules of Engagement: Loyalty in the U.S. and Canada
January 19, 2012
Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should serve as a wake-up call for U.S. marketers. When asked if it pays to be loyal to a favorite brand, only 12% of U.S. consumers strongly agree and only 17% say loyalty programs are a “very influential” factor in determining a purchase. Read the rest of this entry »
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Posted by HispanicPro
Tech Connects with Hispanics
January 19, 2012
By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc.
Last week, close to 150,000 consumers and professionals descended on Las Vegas to take part in the Consumer Electronics Show, the world’s largest consumer technology tradeshow. Read the rest of this entry »
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Posted by HispanicPro
Balancing Paid, Owned & Earned Media a must for Multichannel Marketers.
January 14, 2012
Norm Johnston – Global Digital Leader / Mindshare Worldwide
Mindshare Worldwide, an advertising and marketing services agency that is part of Group M and the larger WPP company, was one of the first global, full-service media companies. Norm Johnston, Mindshare’s global digital leader, is responsible for overseeing and expanding the agency’s digital capabilities and strategy. He also works the front lines, advising clients on digital campaigns and media plans. Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign. Read the rest of this entry »
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Posted by HispanicPro
School Enrollment in the United States: 2010.
January 12, 2012
These national statistics describe a wide variety of student characteristics at all levels of school, from nursery to graduate. The tables provide information by age, sex, race, Hispanic origin, family income, type of college, employment status and vocational course enrollment. The statistics are produced from the October School Enrollment Supplement to the Current Population Survey; historical tables are provided. Read the rest of this entry »
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Posted by HispanicPro
Most Consumers still don’t Talk about Brands on Social Sites.
January 10, 2012
While most marketers leverage Facebook and Twitter to communicate with customers, not nearly as many consumers comment about these companies and brands on the social sites.
Market research company AYTM found that 57.8% of US Facebook users had not mentioned a brand in their status updates as of October 2011. More heartening for marketers is that just 0.5% of Facebook users posted only negative mentions about brands on Facebook. More often, they reported commenting on brands in a positive way (25.3%) or with a mix of both positive and negative mentions (16.4%). Read the rest of this entry »
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Posted by HispanicPro
U.S. Foreign-Born Population: How Much Change from 2009 to 2010?
January 10, 2012
According to the Census Bureau’s American Community Survey (ACS), the U.S. population in 2010 included 39.9 million foreign-born residents. This estimate, the latest available for the foreign-born population, is 1.5 million, or 4%, higher than the survey’s 38.5 million estimate in 2009.1 A variety of additional data, however, suggest that both the absolute increase and the percentage increase in the foreign-born population were substantially smaller. An analysis by the Pew Hispanic Center, a project of the Pew Research Center, concludes that the growth in the foreign-born population from 2009 to 2010 is a markedly lower 616,000, or 1.6%. Read the rest of this entry »
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Posted by HispanicPro
