Results of a new Inc. Magazine/Cargo study reveal that the needs of America’s small businesses are commonly ignored by the very companies that try to sell products and services to them. Among the 546 Small Business Owners (SBOs) responding to the nationwide survey plus 8 in-depth interviews, more than half (52%) said that brands are ineffective at marketing to them. Even more important to the SBO is the degree to which companies fail to reach them on a personal level, the very level that is the psychological engine, motivation driver and competitive differentiator for this group. Read the rest of this entry »
Marketers Missing the Mark on Small Businesses. [REPORT]
April 21, 2012
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Posted by HispanicPro
Urban America: US cities in the global economy.
April 18, 2012
In a world of rising urbanization, the degree of economic vigor that the economy of the United States derives from its cities is unmatched by any other region of the globe. Large US cities, defined here as those with 150,000 or more inhabitants, generated almost 85 percent of the country’s GDP in 2010, compared with 78 percent for large cities in China and just under 65 percent for those in Western Europe during the same period. In the next 15 years, the 259 large US cities are expected to generate more than 10 percent of global GDP growth—a share bigger than that of all such cities in other developed countries combined. Read the rest of this entry »
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Posted by HispanicPro
Nation’s Leading Marketers gather in Miami for AHAA’s Annual Conference from May 2 to 4.
April 18, 2012
AHAA: The Voice of Hispanic Marketing will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Miami Hotel with the theme of “Listen Up!” The conference will revolve around the client perspective and emphasize best practices across the broad Hispanic marketing continuum. Attending and being featured at the conference will be some of the nation’s leading investors in the Hispanic market – The Clorox Company, Diageo, Google, Tecate and Wal-Mart are just a few of the marquis brands that will share their insights. They will reveal the creative strategies that resulted in outstanding campaigns that also deeply connected with Hispanic consumers. Read the rest of this entry »
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Posted by HispanicPro
The State of the Hispanic Consumer: The Hispanic Market Imperative
April 17, 2012
More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become a prominent actor in all aspects of American life, according to The State of the Hispanic Consumer: The Hispanic Market Imperative, released today by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Latinos are a fundamental component to future business success, with a projected buying power of $1 trillion in 2010 expected to grow 50 percent to $1.5 trillion in 2015. Read the rest of this entry »
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Posted by HispanicPro
2011 Closed with 7.3% Increase in Global Advertising Spend.
April 10, 2012
2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe. After a boost in advertising spending in Q3 2011, many of the world’s biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010. Read the rest of this entry »
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Posted by HispanicPro
New Patterns of Growth Nationwide.
April 6, 2012
Among the 50 fastest-growing metro areas over the last decade, only 24 of them were also among the 50 fastest growing since the 2010 Census. This is according to the first set of U.S. Census Bureau metropolitan statistical area, micropolitan statistical area and county population estimates to be published since the official 2010 Census population counts were released a year ago. Read the rest of this entry »
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Posted by HispanicPro
Companies Incorporate Social Media Monitoring into Bottom Line.
April 6, 2012
A study of companies worldwide from SHARE and GUIDE SHARE EUROPE and sponsored by IBM and Marist College found that only 52.8% of respondents were currently monitoring open online social media communities or networks. [Unisphere Media collected the data in January and February 2012. The study was written by Unisphere analyst Peter Auditore.] A majority of respondents were IT professionals, with others including CEOs and those performing management and other business functions. Read the rest of this entry »
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Posted by HispanicPro
Making Every Interaction Count: How Customer Intelligence Drives Customer Loyalty.
April 5, 2012
Customer retention has become a major focus for businesses. Yet, loyalty as a concept is vague, and we are seeing growing interest across a number of channels and verticals within the market to define what “customer retention” means. Does it mean that a customer repurchases? Does it mean that a customer interacts with your brand on social media? Where does advocacy fit into the picture? Read the rest of this entry »
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Posted by HispanicPro
Univision QSR Landscape Study.
April 5, 2012
Univision Communications Inc. revealed the findings of the Univision QSR Landscape study exploring how quick service restaurants (QSRs) can expand their businesses by better addressing the needs and wants of the Hispanic community. The findings of the study, conducted in partnership with Burke, were discussed at a “Hispanic 411: Insights to Grow Your Business” webinar this week. Read the rest of this entry »
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Posted by HispanicPro
When Labels Don’t Fit: Hispanics and Their Views of Identity
April 4, 2012
Nearly four decades after the United States government mandated the use of the terms “Hispanic” or “Latino” to categorize Americans who trace their roots to Spanish-speaking countries, a new nationwide survey of Hispanic adults finds that these terms still haven’t been fully embraced by Hispanics themselves. A majority (51%) say they most often identify themselves by their family’s country of origin; just 24% say they prefer a pan-ethnic label. Read the rest of this entry »
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Posted by HispanicPro
Communication Behaviors in the Multicultural Marketplace
April 2, 2012
By Felipe Korzenny, Ph.D.
In 2011 with our national online data set we summed the number of hours per week that different cultural groups spend on different communication activities in English and in another language. Read the rest of this entry »
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Posted by HispanicPro
Girl Scouting Works: The Alumnae Impact Study.
March 31, 2012
Girl Scouting Works: The Alumnae Impact Study is national research report investigating the effects of Girl Scouting on its alumnae population of women. Read the rest of this entry »
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Posted by HispanicPro
Why & How Consumers connect with Brands online.
March 29, 2012
The reasons that consumers “Like” businesses and nonprofits on Facebook and subscribe to their mailing lists are very similar, according to a new study conducted by Constant Contact, Inc. and research firm Chadwick Martin Bailey. The study, which details the reasons why and how consumers “Like” pages on Facebook and subscribe to email lists, also revealed that consumers are more likely to opt in to receive communications from local businesses than national businesses in email and on Facebook. Read the rest of this entry »
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Posted by HispanicPro
Attributes of the Global, Socially-Conscious Consumer
March 28, 2012
Sixty three percent of global, socially-conscious consumers are under age 40, they consult social media when making purchase decisions and are most concerned about environmental, educational and hunger causes, according to a new study from Nielsen. Read the rest of this entry »
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Posted by HispanicPro
Growth in Urban Population outpaces rest of Nation.
March 27, 2012
The nation’s urban population increased by 12.1 percent from 2000 to 2010, outpacing the nation’s overall growth rate of 9.7 percent for the same period, according to the U.S. Census Bureau. The Census Bureau released the new list of urban areas today based on 2010 Census results. Read the rest of this entry »
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Posted by HispanicPro
The Demographics of the Jobs Recovery
March 21, 2012
Two years after the U.S. labor market hit bottom, the economic recovery has yielded slow but steady gains in employment for all groups of workers. The gains, however, have varied across demographic groups, with Hispanics and Asians, in particular, experiencing a faster rate of growth in jobs than other groups. Their employment levels are higher now than just before the start of the Great Recession in December 2007, a milestone not yet reached by white and black workers. Read the rest of this entry »
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Posted by HispanicPro
What the real growth of Spanish speakers means to Media reach & effectiveness
March 14, 2012
What the real growth of Spanish speakers (not the relative growth) means to Media reach and effectiveness Read the rest of this entry »
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Posted by HispanicPro
U.S. Advertising Expenditures increased 0.8% in 2011.
March 12, 2012
Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released by Kantar Media. Ad spending during the fourth quarter of 2011 dropped 1.0 percent versus the year ago period, the first quarterly decline since the end of 2009. Since reaching a post-recession peak in Q3 2010, advertising growth rates have slowed sequentially for five consecutive quarters. Read the rest of this entry »
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Posted by HispanicPro
Confluence of Transformative Technologies is Driving Human Resource Organizations.
March 7, 2012
Converging transformative technologies – cloud, social, mobile and analytics – are driving many companies to advance their human resource (HR) capabilities and enhance performance in 2012. This is according to “Leap Ahead,” Deloitte’s second annual Human Capital Trends report. Read the rest of this entry »
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Posted by HispanicPro
Acculturated Latin Women are Outspending the General Market.
March 1, 2012
Latina Insights, the marketing services division of Latina Media Ventures, has released the first in a series of surveys revealing the shopping and retail consumption behaviors of the U.S. acculturated Latin female consumer.
The study, conducted among 1900 acculturated Latin women, focuses on topics ranging from consumer confidence levels, where and when she shopped over the holidays, how she’s using the internet and her mobile phone with retail shopping, and how much she is spending. Read the rest of this entry »
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Posted by HispanicPro
