Despite recent headlines trumpeting retailers’ entry into Canadian and overseas markets, U.S. expansion remains a key growth strategy. According to a new survey of 100 retail chief financial officers by BDO USA, LLP, 30 percent of CFOs say U.S. expansion will be their priority growth tactic in 2013. Expanding retailers like Apple and H&M will continue to look for Class-A store locations in high-traffic spots to afford better access and convenience for customers. In addition to store expansion, CFOs also say improving merchandise assortment (24 percent) and e-commerce and mobile commerce (22 percent) will be top growth tactics this year. Read the rest of this entry »
U.S. Expansion remains Top Growth Strategy for Retailers.
March 14, 2013
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Demystifying the Online Shopper: 10 Myths of Multichannel Retailing. [INSIGHT & REPORT]
February 7, 2013
While digital technology continues to reshape the way companies and consumers interact, social media is not replacing the in-store shopping experience, according to a new report by PwC titled, Demystifying the Online Shopper: 10 Myths of Multichannel Retailing. Based on a survey of more than 11,000 shoppers globally, the study debunks the conventional wisdom about online consumer behavior and helps companies better measure their approach to multichannel retailing. Read the rest of this entry »
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The Purchase Loop Study identifies most influential Behaviors in Buying Decisions. [REPORT]
February 6, 2013
The concept of the purchase funnel first appeared in the late 19th century, as a linear journey from a need to a final purchase. Since then, nearly everything about how consumers interact with brands has changed. Proprietary research conducted by About.com in collaboration with Latitude, confirms that the actions of consumers have evolved drastically, and that what most influences shopping decisions varies widely by purchase category. Read the rest of this entry »
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Consumer Products Industry expects sales in Warehouse Club Stores to Outpace Other Retail Channels.
January 23, 2013
Consumer products executives expect their highest growth to come from the warehouse club channel compared with any other retail sales channel over the next three years, including mass merchandise, grocery, and e-commerce, according to new research from Deloitte. Read the rest of this entry »
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Census: PR ‘brain drain’ picking up.
January 19, 2013
By Caribbean Business
An analysis of the latest U.S. Census Bureau data points to a pick up in the pace of the exodus of young professionals from Puerto Rico to the U.S. mainland as the island economy continues to lag.
The number of doctors and teachers who left Puerto Rico for the U.S. mainland in quadrupled in a year, according to Census Bureau figures that shed stark light on the so-called “brain drain” from the island. Read the rest of this entry »
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Posted by HispanicPro
Press Releases with Multimedia get More Views.
January 17, 2013
Press releases that offer readers a variety of multimedia options (e.g. video, images, downloads) generate almost 10 times more views than plain-text messages. Read the rest of this entry »
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Posted by HispanicPro
Univision launches new branding ‘Hispanic Heartbeat of America’.
October 17, 2012
Univision Communications Inc. unveiled a new brand identity, symbolized by the introduction of a new logo that signifies its growth and transformation, and celebrates the culture of innovation built over the company’s 50-year history. Read the rest of this entry »
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Brand Advocates: Scaling Social Media Word-of-Mouth. [REPORT]
October 17, 2012
Although a lot of people may “like” or follow brands on social media, a smaller group goes beyond this, recommending products and services on a regular basis—brand advocates. Brand advocacy is becoming a critical part of the social media marketing mix, and marketers should leverage connections with these everyday influencers to amplify word-of-mouth online and increase engagement. Read the rest of this entry »
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Posted by HispanicPro
AHAA announces its Annual Conference April 29-May 1, 2013 in Miami Beach.
October 4, 2012
Next spring, the cool place to be is Miami Beach, at the AHAA Annual Conference from April 29 to May 1, 2013 at the Eden Roc Renaissance Hotel. With a retooled format and a hip theme, AHAA’s conference will feature those inspirational trendsetters that influence our world and create the cultural connections with all Americans in art, music, food, entertainment, fashion, politics, technology and so much more. With Latinos driving much of America’s evolving culture, the AHAA conference explores the connections to our work as marketers and how our cross-disciplinary approach is impacted by the world we live in. Read the rest of this entry »
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Global advertising to grow 4.6% in 2013. [REPORT]
October 1, 2012
ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2013, reaching US$525 billion by the end of the year. As has been the case since the economic downturn began in 2007, this growth will be led by developing markets, which we forecast to grow by 8% on average in 2013. We expect Central & Eastern Europe to bounce back after a tough 2012 with 7.4% growth in 2013, while Asia Pacific (excluding Japan) grows by 8.2%, and Latin America grows by 10.1%. Read the rest of this entry »
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Retails forecast +4.5% in 2012 Sales.
September 21, 2012
Following a better-than-expected back-to-school season, retailers are optimistic for year-end retail sales. According to a new survey from BDO USA, LLP, retail CFOs expect a 4.5 percent increase in total 2012 sales. While the forecast shows improving confidence when compared to sales projections for 2011 (+3 percent) and 2010 (+2 percent), retailers have been relatively guarded in year-end expectations. In 2011, total retail sales exceeded expectations and increased 7.3 percent, according to the Commerce Department. Read the rest of this entry »
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5 Keys to Creating Successful Infographics. [INFOGRAPHIC]
September 19, 2012
By The Team | Yahoo! Advertising Solutions
As data grows and attention spans shrink, infographics become more vital—here’s how to make good ones
Ninety percent of the information that comes into the human brain is visual. Where did I get that factoid? From this infographic. That’s why infographics are so popular—that, and the fact that we are awash in information. Read the rest of this entry »
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Mobile Advertising Trends in the Entertainment Industry. [INSIGHT & REPORT]
August 31, 2012
Millennial Media released its fourth report in the Mobile Intel Series, the most comprehensive vertical advertising guides in mobile. Produced in conjunction with comScore, the report contains a detailed look at mobile advertising in the Entertainment industry, and follows previous Mobile Intel Series reports on the Retail, Automotive and Finance verticals. Read the rest of this entry »
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Posted by HispanicPro
We’re Not in Digital Media Anymore.
August 28, 2012
The digital media business is evolving so fast that the roles for people are changing very quickly. In some cases, people have migrated to adjacent industries. Others have so closely tracked the transformation of media into a technology business that they now essentially work for tech companies. And a few have left media and advertising altogether. Read the rest of this entry »
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Stormy Weather Persists for Consumer Packaged Goods Sales in US
July 28, 2012
Higher prices, less promotional support, and soaring temperatures have contributed to declining U.S. consumer-packaged goods volume sales since the fall of 2011, with more downward pressure expected for the months ahead. Read the rest of this entry »
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Taxes, Convenience, and Multicultural Purchases Online.
July 10, 2012
By Felipe Korzenny, Ph.D.
Many local merchants and multiple brick and mortar retailers complain that online merchants have an unfair advantage because many of them do not charge State and local taxes to purchasers. That is an interesting empirical question, particularly in the context of our multicultural society. Read the rest of this entry »
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U.S. Hispanic Shoppers [REPORT]
July 7, 2012
Which shopper segment spends nearly 8 percent more on consumer packaged goods (CPG) than any other population and has particularly strong spending in the mass merchandise and club channels? It’s the Hispanic market segment, which accounts for more than 16 percent of the total U.S. population, and grew by 43 percent during the past decade. This rapidly-growing group is expected to hold $1.3 trillion in purchasing power in 2012. Hispanics also have a higher average CPG spend overall versus their non-Hispanic counterparts. The latest SymphonyIRI Group Point of View, “Diverse and Distinct: The Hispanic Population Delivers Numerous Segments and Opportunities—and an Exceptionally Fast-Growing Market,” provides valuable insight into this critical market. Read the rest of this entry »
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Marketing that Matters: Boomers, Media Moms, & Lower Income Consumers
July 7, 2012
At Nielsen’s Consumer 360 Conference, speakers and attendees discussed the attributes, inclinations, and behaviors various consumer groups in the U.S. In a session titled “Marketing that Matters,” three unique consumer groups were identified and analyzed to provide a fresh perspective on the opportunities these segments represent for marketers. Read the rest of this entry »
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Social Media: 70% Hype, 30% Business Opportunity.
June 14, 2012
The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business. I mean that the majority of conversations surrounding social media center on behavior that creates page views but very little actual value to a brand marketer, and therefore little impact on the business of the Internet. Read the rest of this entry »
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More than Half of Retailers missing opportunities to Connect Online – Offline Experiences. [REPORT]
June 7, 2012
A new study released by global interactive marketing provider ExactTarget found more than half of America’s fastest growing retailers are missing opportunities to connect online and offline shopping experiences. Read the rest of this entry »
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