As summer approaches, retailers are feeling the heat from volatile fuel prices. A study by BDO USA, LLP found that while the economy remains the top risk for the nation’s largest retailers, concerns over the cost of fuel prices outpaced unemployment for the first time since 2009. Of the 99 percent of retailers citing general economic conditions as a risk, 71 percent point to fuel prices as a primary reason, up from 58 percent last year. With tepid progress in job reports, 68 percent of retailers note lingering concerns over unemployment, but the risk is down from its peak in 2010 (70 percent). Read the rest of this entry »
2012 RETAIL RISKFACTOR REPORT.
May 15, 2012
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Posted by HispanicPro
Foreign-Born HHs are Larger, include More Children and Grandparents.
May 11, 2012
The U.S. Census Bureau reported that foreign-born households are, on average, larger than native households, have more children under age 18, and are more likely to be multigenerational. Read the rest of this entry »
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Hispanic Market Overview 2012 [REPORT]
May 1, 2012
Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2012 edition of Hispanic Market Overview, presented by López Negrete Communications. Read the rest of this entry »
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Companies Incorporate Social Media Monitoring into Bottom Line.
April 6, 2012
A study of companies worldwide from SHARE and GUIDE SHARE EUROPE and sponsored by IBM and Marist College found that only 52.8% of respondents were currently monitoring open online social media communities or networks. [Unisphere Media collected the data in January and February 2012. The study was written by Unisphere analyst Peter Auditore.] A majority of respondents were IT professionals, with others including CEOs and those performing management and other business functions. Read the rest of this entry »
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Posted by HispanicPro
The State of Content Marketing, 2012
April 6, 2012
Content marketing continues to be one of the rising stars of the online marketing world as brands from American Express and Proctor & Gamble to GE and General Mills use it alongside more traditional strategies to reach their target audiences. Why? Unlike traditional marketing, branded content is engaging, provides value and adds to the online experience instead of interrupting it. Read the rest of this entry »
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Making Every Interaction Count: How Customer Intelligence Drives Customer Loyalty.
April 5, 2012
Customer retention has become a major focus for businesses. Yet, loyalty as a concept is vague, and we are seeing growing interest across a number of channels and verticals within the market to define what “customer retention” means. Does it mean that a customer repurchases? Does it mean that a customer interacts with your brand on social media? Where does advocacy fit into the picture? Read the rest of this entry »
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Posted by HispanicPro
Univision QSR Landscape Study.
April 5, 2012
Univision Communications Inc. revealed the findings of the Univision QSR Landscape study exploring how quick service restaurants (QSRs) can expand their businesses by better addressing the needs and wants of the Hispanic community. The findings of the study, conducted in partnership with Burke, were discussed at a “Hispanic 411: Insights to Grow Your Business” webinar this week. Read the rest of this entry »
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Retail Pricing Is about to Get Personal
March 24, 2012
The day is coming when retailers will have to optimize prices at the individual customer level, on the fly and in full view of everyone. Here’s a look at what that transition will entail. Read the rest of this entry »
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5 ways to drive True Innovation & Increase Sales.
March 17, 2012
Gaining increased retail shelf space can provide a major boost in driving sales growth for the brands and product portfolios of consumer packaged goods (CPG) manufacturers. Yet, increased shelf space—which requires significant retailer support—can be difficult to achieve. Read the rest of this entry »
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CPG companies to increase shopper marketing programs and retailer-based marketing in 2012.
March 7, 2012
AMG Strategic Advisors, a recently formed strategy and insights consulting unit of Acosta Marketing Group (AMG) has released the results from its comprehensive Trend Behind the Spend: A Study of Trade Promotion and Merchandising Spending in the CPG Industry. The report analyzed key indicators that reflect today’s retail environment as well as emerging trends in CPG and retailer marketing – making it one of the industry’s most robust reports to date. The results include actionable steps for maximizing marketing budgets, gaining a competitive advantage and leveraging trends. Read the rest of this entry »
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All Beauty Categories surpassed 2008 Pre-Recession levels.
March 3, 2012
According to beauty market research conducted by The NPD Group, Inc. in 2011, total U.S. prestige beauty generated $9.5 billion, an increase of 11 percent in dollars, compared to $8.6 billion in 2010. In addition, the outstanding dollar results were achieved with all beauty categories surpassing pre-recession levels. Read the rest of this entry »
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Posted by HispanicPro
The Era of Infinite Competition.
February 23, 2012
Retailers face a fast-expanding, multi-pattern competitive set. A company may see it’s losing market share, but may not see where it’s going. Consumer spending is scattered thanks to new ways of making purchases. Manufacturers are becoming retailers. New rivals, often in the form of companies too small to hit the radar, continue to enter and fragment the market. In such a climate, every customer interaction becomes crucial. Read the rest of this entry »
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U.S. Highlights: 2012 Retail Outlook
February 22, 2012
Retail is evolving at a dizzying pace. It’s a new universe out there, with retailers exploring new ways to reach customers, seeking out new life in their brands, and boldly charting new worlds of real estate properties where no retailer has gone before. Read the rest of this entry »
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For Retailers, 2012 all about Customer Interaction & Experience.
February 18, 2012
In an effort to build customer engagement, capture wallet share and accelerate sales growth, retailers in 2012 will focus on a number of customer-centric functions, including IT and ecommerce investments, enhancing customer service initiatives and, building on their mobile platforms. A new report from the NRF Foundation and KPMG LLP, Retail Horizons: Benchmarks for 2011, Forecasts for 2012, which surveyed 247 retail executives from various sectors, outlines retailers’ top strategic initiatives for 2012 including merchandising, ecommerce, store and field operations, supply chain and human capital, among others. Read the rest of this entry »
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Posted by HispanicPro
Retail Pricing is about to Get Personal.
February 18, 2012
The day is coming when retailers will have to optimize prices at the individual customer level, on the fly and in full view of everyone. Here’s a look at what that transition will entail. Read the rest of this entry »
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Posted by HispanicPro
Marketers split on Future of Targeting.
February 7, 2012
The importance of audience targeting is undeniable. In a PubMatic and DIGIDAYa survey of North American advertisers and agencies taken in March 2011, at least 70% of all respondent types indicated audience targeting was more important than conceptual targeting for their digital efforts. Read the rest of this entry »
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Posted by HispanicPro
62% of Consumers are more likely to purchase a product if their opinion has been sought by brand.
February 4, 2012
A Cint survey has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study. Read the rest of this entry »
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AHAA Calls on Marketers to “Listen Up!” – Client-Centered Focus – Conference in Miami
January 27, 2012
This spring, AHAA will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Listen Up!” As the Hispanic marketing landscape continues to evolve, the content of the conference will focus on the client and feature powerhouse speakers from top companies who consistently invest in the Hispanic market and develop creative and successful campaigns that leverage all marketing disciplines and resonate with the target. Read the rest of this entry »
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2012 RSW/US New Year Outlook Survey
January 21, 2012
The 2012 RSW/US New Year Outlook Survey was completed by over 100 senior- level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. DOWNLOAD Report Here. Read the rest of this entry »
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Social Networks to Social Dollars.
January 21, 2012
Companies are fast adapting marketing strategies to leverage social media since Americans now spend more of their online time engaged in virtual networks than in any other activity. Read the rest of this entry »
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