comScore, Inc. released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. Read the rest of this entry »
2012 Mobile Future in Focus.
February 24, 2012
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Posted by HispanicPro
Hispanics log in to Social Media more often than other Ethnic Groups.
February 23, 2012
The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. The vast majority have at least one social media account; in addition, over half of Adults 18+ (54.5%) say they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities. Read the rest of this entry »
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The New Model Of ROI: Return On Interest.
February 23, 2012
ROI is either a flag you wave in every meeting you enter, or it’s a curse that follows you around daily, depending on your point of view and level of comfort with data. I would like to propose a different definition of the model for ROI, one I think is more relevant for this day and age of social media: the return-on-interest model. Read the rest of this entry »
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Posted by HispanicPro
Brand Marketers cling to Direct-Response Habits Online.
February 23, 2012
Once just a sliver of all online dollars, US online ad spending on branding-based objectives now accounts for a significant—and growing—percentage of total online ad spending. Read the rest of this entry »
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Posted by HispanicPro
A Push Toward Social Media ROI
February 22, 2012
As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of their marketing departments and agencies to correlate the economic impact of ongoing social media investments. Read the rest of this entry »
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Posted by HispanicPro
2012 U.S. Digital Future in Focus Report.
February 11, 2012
comScore, Inc. released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead. Read the rest of this entry »
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Posted by HispanicPro
The tone of life on social networking sites.
February 11, 2012T
he overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. A nationally representative phone survey of American adults finds that: Read the rest of this entry »
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Does ‘Liking’ a Brand drive User Loyalty?
February 9, 2012When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months. Although this statistic may seem promising for brands, how “liking” a brand connects with consumer loyalty is still vague. Read the rest of this entry »
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Posted by HispanicPro
The 2011 Inc. 500 Social Media Update: Blogging declines as newer Tools Rule.
February 7, 2012
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically valid study on the usage of social media in fast-growing corporations. This new study revisits the Center’s work on the Inc. 500 social media usage for the fifth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. Read the rest of this entry »
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Facebook preferred Social Network among Creative Professionals.
February 4, 2012
When it comes to connecting online with friends, colleagues and acquaintances, Facebook is the place to be for those in creative fields, a new survey by The Creative Group suggests. More than half (56 percent) of advertising and marketing executives interviewed said Facebook would be their social media site of choice if they were limited to using just one. LinkedIn and Google+ ranked second and third with 21 percent and 12 percent of the response, respectively. Regardless of which social media site someone is using for business, staying active is essential, the survey confirmed: Nearly three in 10 (29 percent) executives said not keeping content fresh is the most common mistake creatives make in their professional online profiles. DOWNLOAD Business Etiquette: The New Rules in a Digital Age HERE. Read the rest of this entry »
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Why most Facebook users get more than they give.
February 4, 2012
Most Facebook users receive more from their Facebook friends than they give, according to a new study that for the first time combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. DOWNLOAD Report Here. Read the rest of this entry »
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Posted by HispanicPro
Internet as Leading Influence in Consumer Purchasing Choices.
February 1, 2012
Consumers have more ways to mine for information about companies than ever before. While the Internet trumps all other sources, including advice from friends and family, the ability to reach consumers with a consistent message across the variety of channels available – such as social channels – is key to thriving in the ever-changing and competitive landscape. Read the rest of this entry »
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AHAA Calls on Marketers to “Listen Up!” – Client-Centered Focus – Conference in Miami
January 27, 2012
This spring, AHAA will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Listen Up!” As the Hispanic marketing landscape continues to evolve, the content of the conference will focus on the client and feature powerhouse speakers from top companies who consistently invest in the Hispanic market and develop creative and successful campaigns that leverage all marketing disciplines and resonate with the target. Read the rest of this entry »
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Posted by HispanicPro
Marketers follow Users to More Social Sites.
January 24, 2012
Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. And where users go, marketers will follow. Read the rest of this entry »
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Posted by HispanicPro
Ad Agencies struggling to evolve in Digital Age.
January 21, 2012
A Chief Marketing Officer (CMO) Council report on client/agency effectiveness—dubbed “More Gain, Less Strain”—says the marketing shift to digital, social, and mobile channels is significantly impacting agency relationships, compensation models, and use of marketing technology and measurement systems. Read the rest of this entry »
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Posted by HispanicPro
Social Networks to Social Dollars.
January 21, 2012
Companies are fast adapting marketing strategies to leverage social media since Americans now spend more of their online time engaged in virtual networks than in any other activity. Read the rest of this entry »
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Posted by HispanicPro
To Reach “New Generation Latinos,” Cultural Nuance Is Key.
January 21, 2012
By Cara O’Flynn, Founder of Perspectiva Research
Interview With David Chitel, Founder of the New Generation Latino Consortium Read the rest of this entry »
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Tech Connects with Hispanics
January 19, 2012
By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc.
Last week, close to 150,000 consumers and professionals descended on Las Vegas to take part in the Consumer Electronics Show, the world’s largest consumer technology tradeshow. Read the rest of this entry »
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Posted by HispanicPro
Social Media Accounts and Conversations on the Rise
January 19, 2012
Companies often have several different accounts or pages on social networks like Facebook and Twitter. As these accounts and the interactions with customers on social media increase, program managers must learn to balance the influx and continue to interact with fans. Read the rest of this entry »
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Posted by HispanicPro
2012 People’s Choice Awards Red Carpet with Influential Latinos on Twitter
January 11, 2012
By Liliana Gil – Managing Partner / Cultural Intelligence Officer
As you know we are covering the People’s Choice Awards tonight starting at 8/9C. But besides bringing the typical celebrity reports, we are happy to be bringing in some sabor Latino into the show!
With the #HBOatsLatinoVIP we will be uniting the voice of Latino influencers from coast to coast and we want to make sure you don’t miss out.
Also to engage all of those twitteros influyentes de #LATISM, please make sure to include that hashtag too. Read the rest of this entry »
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