The extent to which the world has changed in the past couple of decades is astounding. The infusion of digital technology, new channels of communication, changes in household composition, the faster pace of living, and the radical transformation of social mores have left many of us feeling unbalanced and unsure of what’s coming next. For all the good it has brought, this dizzying maelstrom of change has also pushed aside a number of things we value, including a meaningful connection to the natural world and a deep-seated sense of community. Read the rest of this entry »
State Production Incentives offer new Budget-Friendly Opportunities to Advertisers.
April 24, 2012
Marketers have the potential to significantly stretch their marketing budgets by shooting commercials within the approximately twenty states that now offer financial incentives for doing so. In a new whitepaper, The Found Money of State Commercial Production Incentives, the (ANA (Association of National Advertisers) has issued insights on how to best leverage these rebates. Read the rest of this entry »
The 2012 Digital Marketer: Benchmark and Trends. [Report]
April 24, 2012
Experian Marketing Services’ highly anticipated, annual report provides a fresh perspective on the digital landscape and how brands can influence more meaningful connections with customers. A marketer’s analysis shouldn’t start with a technology or a channel, but with a deeper understanding of customers and how they live and consume information in this digital world. Read the rest of this entry »
Net Migration from Mexico Falls to Zero – and Perhaps Less [REPORT]
April 24, 2012
The largest wave of immigration in history from a single country to the United States has come to a standstill. After four decades that brought 12 million current immigrants—more than half of whom came illegally—the net migration flow from Mexico to the United States has stopped—and may have reversed, according to a new analysis by the Pew Hispanic Center of multiple government data sets from both countries. Read the rest of this entry »
Multicultural employees say Agency Experience different from colleagues.
April 21, 2012
Tangerine Watson Inc has announced findings from its Impact Study 2011. This is the first industry-wide research snapshot contrasting the perceptions and perspectives of multicultural and white advertising professionals. Read the rest of this entry »
The Millennial Consumer: Debunking Stereotypes. [REPORT]
April 21, 2012
Little has been written about U.S. Millennials as consumers. With this generation’s peak spending years fast approaching, forward-looking companies need to create effective strategies for winning its business. Read the rest of this entry »
Marketers Missing the Mark on Small Businesses. [REPORT]
April 21, 2012
Results of a new Inc. Magazine/Cargo study reveal that the needs of America’s small businesses are commonly ignored by the very companies that try to sell products and services to them. Among the 546 Small Business Owners (SBOs) responding to the nationwide survey plus 8 in-depth interviews, more than half (52%) said that brands are ineffective at marketing to them. Even more important to the SBO is the degree to which companies fail to reach them on a personal level, the very level that is the psychological engine, motivation driver and competitive differentiator for this group. Read the rest of this entry »
Urban America: US cities in the global economy.
April 18, 2012
In a world of rising urbanization, the degree of economic vigor that the economy of the United States derives from its cities is unmatched by any other region of the globe. Large US cities, defined here as those with 150,000 or more inhabitants, generated almost 85 percent of the country’s GDP in 2010, compared with 78 percent for large cities in China and just under 65 percent for those in Western Europe during the same period. In the next 15 years, the 259 large US cities are expected to generate more than 10 percent of global GDP growth—a share bigger than that of all such cities in other developed countries combined. Read the rest of this entry »
Nation’s Leading Marketers gather in Miami for AHAA’s Annual Conference from May 2 to 4.
April 18, 2012
AHAA: The Voice of Hispanic Marketing will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Miami Hotel with the theme of “Listen Up!” The conference will revolve around the client perspective and emphasize best practices across the broad Hispanic marketing continuum. Attending and being featured at the conference will be some of the nation’s leading investors in the Hispanic market – The Clorox Company, Diageo, Google, Tecate and Wal-Mart are just a few of the marquis brands that will share their insights. They will reveal the creative strategies that resulted in outstanding campaigns that also deeply connected with Hispanic consumers. Read the rest of this entry »
The State of the Hispanic Consumer: The Hispanic Market Imperative
April 17, 2012
More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become a prominent actor in all aspects of American life, according to The State of the Hispanic Consumer: The Hispanic Market Imperative, released today by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Latinos are a fundamental component to future business success, with a projected buying power of $1 trillion in 2010 expected to grow 50 percent to $1.5 trillion in 2015. Read the rest of this entry »
2011 Closed with 7.3% Increase in Global Advertising Spend.
April 10, 2012
2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe. After a boost in advertising spending in Q3 2011, many of the world’s biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010. Read the rest of this entry »
Hispanic Marketing as a Growth Strategy.
April 7, 2012
By Isaac Mizrahi – SVP, Managing Director at Alma
As we witness economic recovery beginning to reach the Hispanic market, we’re uniquely positioned to be able to offer an economic boost to our clients that no other market segment can.
The recovery will have a positive impact on Hispanic employment, income and consumption levels. Companies now preparing their 2013 plans will be considering crucial decisions around investments targeting the Hispanic consumer. Those that don’t allocate adequate resources to this segment will be at a competitive disadvantage. Read the rest of this entry »
New Patterns of Growth Nationwide.
April 6, 2012
Among the 50 fastest-growing metro areas over the last decade, only 24 of them were also among the 50 fastest growing since the 2010 Census. This is according to the first set of U.S. Census Bureau metropolitan statistical area, micropolitan statistical area and county population estimates to be published since the official 2010 Census population counts were released a year ago. Read the rest of this entry »
Companies Incorporate Social Media Monitoring into Bottom Line.
April 6, 2012
A study of companies worldwide from SHARE and GUIDE SHARE EUROPE and sponsored by IBM and Marist College found that only 52.8% of respondents were currently monitoring open online social media communities or networks. [Unisphere Media collected the data in January and February 2012. The study was written by Unisphere analyst Peter Auditore.] A majority of respondents were IT professionals, with others including CEOs and those performing management and other business functions. Read the rest of this entry »
The State of Content Marketing, 2012
April 6, 2012
Content marketing continues to be one of the rising stars of the online marketing world as brands from American Express and Proctor & Gamble to GE and General Mills use it alongside more traditional strategies to reach their target audiences. Why? Unlike traditional marketing, branded content is engaging, provides value and adds to the online experience instead of interrupting it. Read the rest of this entry »
Making Every Interaction Count: How Customer Intelligence Drives Customer Loyalty.
April 5, 2012
Customer retention has become a major focus for businesses. Yet, loyalty as a concept is vague, and we are seeing growing interest across a number of channels and verticals within the market to define what “customer retention” means. Does it mean that a customer repurchases? Does it mean that a customer interacts with your brand on social media? Where does advocacy fit into the picture? Read the rest of this entry »
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