comScore, Inc. released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. Read the rest of this entry »
2012 Mobile Future in Focus.
February 24, 2012
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Posted by HispanicPro
HispanicAd.com announces 2012 Hispanic Account Planning Excelencia Awards — ENTRY FORM
February 23, 2012
Planners,
HispanicAd.com and the Association of Hispanic Advertising Agencies announced the call for entries for the 2012 Hispanic Account Planning Excelencia Awards (HAPE).
We invite you to select your best work, write your planning story and share it with the world. Your entries will help make the planning discipline even stronger and you can become famous. They will demonstrate how planning is steadily contributing to the quality of the work we produce for our clients and consumers. Read the rest of this entry »
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Posted by HispanicPro
The Era of Infinite Competition.
February 23, 2012
Retailers face a fast-expanding, multi-pattern competitive set. A company may see it’s losing market share, but may not see where it’s going. Consumer spending is scattered thanks to new ways of making purchases. Manufacturers are becoming retailers. New rivals, often in the form of companies too small to hit the radar, continue to enter and fragment the market. In such a climate, every customer interaction becomes crucial. Read the rest of this entry »
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Posted by HispanicPro
Hispanics log in to Social Media more often than other Ethnic Groups.
February 23, 2012
The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. The vast majority have at least one social media account; in addition, over half of Adults 18+ (54.5%) say they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities. Read the rest of this entry »
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Posted by HispanicPro
The New Model Of ROI: Return On Interest.
February 23, 2012
ROI is either a flag you wave in every meeting you enter, or it’s a curse that follows you around daily, depending on your point of view and level of comfort with data. I would like to propose a different definition of the model for ROI, one I think is more relevant for this day and age of social media: the return-on-interest model. Read the rest of this entry »
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Posted by HispanicPro
Brand Marketers cling to Direct-Response Habits Online.
February 23, 2012
Once just a sliver of all online dollars, US online ad spending on branding-based objectives now accounts for a significant—and growing—percentage of total online ad spending. Read the rest of this entry »
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Posted by HispanicPro
ANA Multicultural Committee Addresses Major Issues.
February 22, 2012
By Roberto Orci – AHAA Chair
I had the honor of representing our Association at the February ANA Multicultural Committee Meeting chaired by Gilbert Davila. It was impressive. Fifty ANA members, many high level executives, attended and spoke candidly about some of the most important issues they face. Read the rest of this entry »
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Posted by HispanicPro
Could You Pass Marketing 101 Today?
February 22, 2012
The CMO plays an important executive role in firms for developing and implementing the company’s long-term strategic plan, including new product opportunities, acquisitions/joint ventures, and other growth initiatives to meet the company’s annual revenue goal. The CMO also creates and executes a marketing plan that builds the company’s brand, including developing consistent messaging across all on and offline marketing channels to the proper target audience. Read the rest of this entry »
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Posted by HispanicPro
The Challenges of Cross-Channel Data Integration.
February 22, 2012
Increased consumer demand for more personalized and relevant brand experiences has made customer segmentation and targeting an imperative for companies. Read the rest of this entry »
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Posted by HispanicPro
Retail Pricing is about to Get Personal.
February 18, 2012
The day is coming when retailers will have to optimize prices at the individual customer level, on the fly and in full view of everyone. Here’s a look at what that transition will entail. Read the rest of this entry »
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Posted by HispanicPro
Univision’s Hispanic Patient journey study identifies gaps.
February 17, 2012
Univision Communications, Inc. revealed the results of its new Hispanic Patient Journey research, which sheds light on the cultural nuances that influence Hispanic patients from awareness and information seeking, to diagnosis and adherence. The study was conducted among respondents who reported symptoms or diagnosis of a chronic condition. The results show that gaps exist along the patient journey due to factors including cultural traditions, language barriers and lack of targeted messaging. Read the rest of this entry »
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Posted by HispanicPro
TV Advertising Effectiveness is on the Upswing.
February 15, 2012
A joint ANA (Association of National Advertisers) and Forrester Research, Inc. survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared with 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled. In addition, respondents express a growing confidence in set-top-box data that has the potential for TV ads to be targeted at specific customer groups. In fact, nearly three-quarters of marketers expressed a strong interest in targeting their advertising to addressable audiences, making use of this new behavioral and demographic data to place television ads. Read the rest of this entry »
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Posted by HispanicPro
War! The Fight For The Future Of Advertising.
February 14, 2012
There is a war taking place in advertising, one that will determine what the industry will look like for years to come. This battle is being waged on multiple fronts, but the outcome will be based on one question: What technology will marketers use to create, target, deliver and measure their ads? The winning software will make its makers rich and powerful. The losers will fade into history. Everyone else in advertising will be inexorably linked to the technology that wins, perhaps for generations. Read the rest of this entry »
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Posted by HispanicPro
4 simple Marketing Lesson from Bachata King Romeo Santos.
February 14, 2012
By Lili Gil, Hispanic Market Expert, Media Contributor & Cofounder XL Alliance
Ten years ago no-one would have bet on a three-night sold out show at Madison Square Garden featuring a fairly unknown and not-so-popular genre: Bachata.
Fast forward now and the New York Times refers to the genre and singer Romeo Santos as, “Crossing Over, No Translation Needed … Suave, sweet-voiced singer Romeo is a major star and heartthrob… one of the most prominent Latin singers in the country.” Read the rest of this entry »
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Posted by HispanicPro
Internal Branding: What is that Exactly?
February 14, 2012 
Everyone knows what a brand is, and everyone knows what advertising is. Some of us may be confused about promotion and merchandising but most have a basic idea, at least, of what they are. Read the rest of this entry »
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Posted by HispanicPro
2012 U.S. Digital Future in Focus Report.
February 11, 2012
comScore, Inc. released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead. Read the rest of this entry »
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Posted by HispanicPro
The tone of life on social networking sites.
February 11, 2012T
he overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. A nationally representative phone survey of American adults finds that: Read the rest of this entry »
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Posted by HispanicPro
National Study quantifies the ‘Sharing Economy’ Movement.
February 9, 2012
The Sharing Economy movement has gone mainstream. According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full 71 percent of those who have used shareable products expect to continue. Read the rest of this entry »
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Posted by HispanicPro
The rise of collaborative consumption.
February 9, 2012
I’ve been very interested in the emerging trend of collaborative consumption, where people share goods and services collectively rather than buying them individually. This has huge implications for standard business models, which assume that you can sell more stuff because everyone wants one (or even multiple versions) of their own. What if our economic preferences are shifting from ownership to access? How does that change that way that we think about business models, innovation, and customers? Read the rest of this entry »
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Posted by HispanicPro
Does ‘Liking’ a Brand drive User Loyalty?
February 9, 2012When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months. Although this statistic may seem promising for brands, how “liking” a brand connects with consumer loyalty is still vague. Read the rest of this entry »
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Posted by HispanicPro
