To download report CLICK HERE.
2013 Post Hispanic Upfront Television Guide – [DOWNLOAD REPORT HERE]
May 21, 2013
Leave a Comment » | 
Trends, Marketing, Advertising, Media, Research, Multicultural, Public Relations | Tagged: advertising, marketing, media, public relations, account planning, chief marketing officer, chief marketing officers | 
Permalink
Posted by HispanicPro
In America, se habla Español.
May 21, 2013
We have seen results from the Census, the impact during the elections, and couple of weeks ago during prime time, on NBC’s show “The Voice”, the world was introduced to Cathia. Read the rest of this entry »
Leave a Comment » | Trends, Marketing, Advertising, Multicultural, Creative, Public Relations | Tagged: advertising, marketing, media, public relations, hispanic, multicultural, account planning, chief marketing officer, chief marketing officers | Permalink
Posted by HispanicPro
Kicking It Old and New School: Who’s Purchasing Media?
May 21, 2013
When it comes to buying and consuming different forms of media, there is no one-size-fits-all preference. Some of us tend to be on the cutting edge of technological advances, while others enjoy reading, watching and listening in more established ways. And consumer preferences have as much to do with spending power as they do with ethnic background. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Media, Multicultural, Public Relations, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Responsive Design aims to solve the Multiscreen Dilemma.
May 21, 2013
Device fragmentation is a tenacious problem for content providers and advertisers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eye glasses means digital content will need to be served to an ever-increasing number of screens, according to a new eMarketer report, “Responsive Design: A Solution for Publishers, a Question for Advertisers.” Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Media, Mobile, Multicultural, Public Relations, Trends | Tagged: account planning, chief marketing officer, chief marketing officers, hispanic, media, multicultural | Permalink
Posted by HispanicPro
CMO: The Chief Muddled Officer.
May 13, 2013
This past week, we were treated to two very intriguing — and yet seemingly contradictory — pieces of research concerning the state of marketing and the relative health and wellness of its fearless leader, the Chief Marketing Officer.
To begin, we have a Spencer Stuart study that reports the average tenure of the Chief Marketing Officer has doubled, from 23 months (2006 figure) to 45 months. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Multicultural, Public Relations, Trends | Tagged: account planning, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Local Flavor: How our Media Appetite varies by Market.
May 9, 2013
Media viewing preferences are much like our individual penchants for food—they vary by region. Some of us love a good Philly Cheesesteak, while others might opt for a Maine lobster. The same is true for how we consume media, and subsequently how much we consume, according to Nielsen’s first Local Watch Report. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Media, Multicultural, Public Relations, Research, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, media, multicultural, public relations | Permalink
Posted by HispanicPro
Film Studios Marketing Strategies and Box Office Performance.
May 9, 2013
According to research led by a marketing professor at the University of Utah’s David Eccles School of Business, film studios might be better served with more targeted advertising that takes into account the movie-going habits of different communities, as well as how those communities respond to paid advertising and movie-review blogs. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Multicultural, Public Relations, Research, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, media, multicultural, public relations | Permalink
Posted by HispanicPro
How Hispanic Families divide up Shopping Responsibilities.
May 8, 2013
By Insight Tr3s
Mother’s Day is this Sunday, and for a second week we are taking a closer look at Hispanic Moms. As part of its 2012 research study, “Hispanic 18-34s Living the ‘Next Normal,” Tr3s talked to Latino families to find out more about what their lives are like. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Media, Multicultural, Public Relations, Research, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Nielsen Estimates 115.6 Million TV Homes in the U.S.
May 8, 2013
The universe of U.S. television homes is growing—and so is the TV audience. According to Nielsen’s 2014 Advance National TV Household Universe Estimate (UE), there are 115.6 million TV homes in the U.S., up 1.2% from the 2012-2013 estimate of 114.2 million. Nielsen estimates that 294 million persons age 2 and older live in these TV homes, an increase of 1.6% from last year. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Media, Multicultural, Public Relations, Research, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Latinos Over Index in the Hair Styling Product Category: Brands Make a Difference
May 7, 2013
By Felipe Korzenny, Ph.D.
I have been conducting ethnographic interviews with Hispanics in the last several months and have visited many homes and talked to many Latino women. I have looked at their bathrooms and bedrooms and have seen many of the products these families use for styling their hair. I got the impression they are very much into the hair style product category, but qualitative observations can only go so far in terms of making generalizations about the population. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Multicultural, Research, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, multicultural, public relations | Permalink
Posted by HispanicPro
Who’s winning the culture wars?
May 7, 2013
In a world of constant change, being culturally relevant and future-focussed is increasingly important. Culturally-connected brands can be nimble and operate in real time. When your brand is part of culture, not sitting on the surface, you stand a better chance of being noticed and loved.
But how exactly do you connect with something as amorphous as ‘culture’? And how do you know when you’re doing it right? Read the rest of this entry »
Leave a Comment » | Advertising, Culture, Marketing, Multicultural, Public Relations, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, multicultural, public relations | Permalink
Posted by HispanicPro
For Auto Buyers, Online Reviews’ Influence Rivals Professional Opinions.
May 7, 2013
Consumer use of user-generated online reviews has become critical to the automotive sector, according to a new eMarketer report, “Automotive Consumer Reviews: Social and Mobile Change the Car-Buying Game.” As trust in this content solidifies and technology enables more shoppers to contribute car-buying opinions, users reviews are becoming among the most influential type of review, rivaling once-dominant professional reviews. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Media, Mobile, Multicultural, Public Relations, Social, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Advertising Update: Light at the End of the Tunnel.
May 7, 2013
The latest economic forecasts have confirmed that the US is on a slow but steady trajectory towards recovery. Four months into 2013, there are clearer signs that this year will show moderate economic growth, despite the fiscal austerity and uncertainty that plagued the beginning of the year. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Media, Multicultural, Public Relations, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
A Demographic Portrait of Mexican-Origin Hispanics in the United States. [REPORT]
May 2, 2013
A record 33.7 million Hispanics of Mexican origin resided in the United States in 2012, according to an analysis of Census Bureau data by Pew Research Center. This estimate includes 11.4 million immigrants born in Mexico and 22.3 million born in the U.S. who self-identified as Hispanics of Mexican origin. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Multicultural, Public Relations, Research, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Latino Populations are Growing Fastest – Where We Aren’t Looking
May 2, 2013
The Latino population in the U.S. is growing—and in places many people might not be looking. While historically Hispanic-designated market areas (DMAs) like Miami and New York still have the largest shares of the Latino population, new research from Nielsen highlights how the pace of growth is soaring in a range of areas outside of these concentrated immigrant gateways. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Multicultural, Public Relations, Research, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
The Checkout – The Hispanic Edition. [REPORT]
May 2, 2013
This issue takes a deeper look at how Hispanic shoppers seek out experiences in-stores and leverage their mobile devices to find information at the shelf. In addition, differences are noted when it comes to seasonal shopping periods and the types of products they are buying, which includes when they prioritize name brands versus private labels. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Multicultural, Public Relations, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, media | Permalink
Posted by HispanicPro
21st Century Social Mom: Her World Is Social.
May 2, 2013
In a joint partnership with comScore, BabyCenter has revealed new insights surrounding moms’ adoption and usage of social platforms across all devices. Today, moms are 20% more likely to use social media than the general population. Ninety-one percent of moms now use social media regularly – a 20% increase since 2010. And they expect their friends and family to use it too. In fact, 22% of moms say that if friends or family don’t participate in social media, they are not as much a part of their lives. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Media, Multicultural, Public Relations, Social, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, media, multicultural, public relations | Permalink
Posted by HispanicPro
Upscale Latino Segment wields nearly HALF of Hispanic Buying Power.
May 1, 2013
As part of its Thought Leadership strategy to provide in-depth understanding of the diversity of the Hispanic market, AHAA: The Voice of Hispanic Marketing explores the Upscale Latino segment as part of its research series released during the AHAA 2013 Conference. The study revealed that this viable and sophisticated market boasts 40 percent of Hispanic Spending Power, lives in a world of cultural duality, and provides lifetime value and upside opportunities for many high-end and luxury brands. The most influential segment since the baby boomers, Upscale Hispanics will drive shifts in category consideration, purchasing behavior and brand relationship. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Multicultural, Public Relations, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty.
May 1, 2013
45% of 18-34 Hispanics are choosing to live at home longer, resulting in more multi-generational Hispanic households and a tighter circle of trust among family
Tr3s unveiled key findings from its comprehensive study, “Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty.” The Tr3s study includes research from Viacom Inc.’s recent global study “The Next Normal: An Unprecedented Look at Millennials Worldwide” and delves into the key reasons shaping millennial impressions, memories and emotions that speak to the uncertainty of young adulthood in today’s world (the economy, natural disasters and terrorism are US Hispanic Millennials’ top three concerns). The study furthers the findings from Viacom’s global study by also looking at these broad themes within the daily lives of U.S. Hispanic Millennials 18-29, Generation X’ers 30-39, and their families. The results were presented by Nancy Tellet, SVP of Research for Viacom International Media Networks – The Americas at the annual AHAA Conference in Miami. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Multicultural, Public Relations, Research, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
AHAA Reveals Results of Generational Segment and Cultural Orientation Study Commissioned by AARP.
May 1, 2013
“To know thy own target audience” could be the mantra of today’s successful marketing campaigns. Hispanic Millennials, GenXers and Boomer generational segments have unique consumer buying patterns. How they view the marketplace is influenced by a combination of macro-trends of their respective generations, by their lifestage priorities, and by their cultural orientation. This AHAA study, in collaboration with AARP, Targeting the Best Hispanic Consumer: A Generational and Cultural Orientation Study, dives into the differences in buying behavior of these segments as well as how they compare to their general market counterparts. In doing so, this study identifies business building opportunities for marketers.
In this time of a growing Hispanic demographic, corporate focus on ROI, and an increasingly competitive market, Thought Leadership is vital for Hispanic marketers to succeed. Through a series of research studies, webinars and strategic partnerships with the best market research companies, AHAA is leading the charge to help educate marketers on the increased need to segment properly for higher ROI and not treat the vast Hispanic market as a “one size fits all.”
The study, underwritten by AARP, used Scarborough USA(2012) to measure product usage and Doublebase GfK MRI (2012) to measure attitudes and conducted a broad field study that tied the findings to key cultural metrics. Read the rest of this entry »
Leave a Comment » | Advertising, Marketing, Multicultural, Public Relations, Research, Trends | Tagged: account planning, advertising, chief marketing officer, chief marketing officers, hispanic, marketing, media, multicultural, public relations | Permalink
Posted by HispanicPro
