Latinum Network and Discovery Communications will convene Fortune 500 marketing executives June 13-15 in Gateway, Colo., to share and discuss innovative ways to approach multicultural marketing and create a “Total Market” plan to resonate with the ever growing US Hispanic and multicultural population. Among those joining in on the three-day event are representatives from 30 Latinum corporate clients including The Clorox Company, Diageo, Hallmark, The Home Depot, Nestlé, PepsiCo, and Western Union. Read the rest of this entry »
Latinum Network to host ‘Strategies for Optimizing Growth in Today’s Multicultural Society’.
May 21, 2012
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Posted by HispanicPro
Most Children Younger than age 1 are Minorities.
May 18, 2012
The U.S. Census Bureau released a set of estimates showing that 50.4 percent of our nation’s population younger than age 1 were minorities as of July 1, 2011. This is up from 49.5 percent from the 2010 Census taken April 1, 2010. A minority is anyone who is not single-race white and not Hispanic. Read the rest of this entry »
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Posted by HispanicPro
Reconciling the Pros and Cons of Hispanic Online Research.
May 15, 2012
By Miguel Gomez Winebrenner / Added Value Cheskin
The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. In Q1 2012 Added Value Cheskin launched an investigation into this matter using several of the hundreds of Hispanic studies we have conducted in the past few years. All interviews collected were from a random selection of Hispanic sample. Respondents were post classified into the appropriate acculturation level based on several measures including language dominance, media consumption, proportion of life spent in the US and attitudes/ behaviors. Below are our findings. Read the rest of this entry »
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Posted by HispanicPro
2012 RETAIL RISKFACTOR REPORT.
May 15, 2012
As summer approaches, retailers are feeling the heat from volatile fuel prices. A study by BDO USA, LLP found that while the economy remains the top risk for the nation’s largest retailers, concerns over the cost of fuel prices outpaced unemployment for the first time since 2009. Of the 99 percent of retailers citing general economic conditions as a risk, 71 percent point to fuel prices as a primary reason, up from 58 percent last year. With tepid progress in job reports, 68 percent of retailers note lingering concerns over unemployment, but the risk is down from its peak in 2010 (70 percent). Read the rest of this entry »
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Posted by HispanicPro
First 2012-2013 Upfront Deal Done – Starcom, Tapestry & Univision
May 12, 2012
Starcom USA and its multicultural agency Tapestry have finalized its first 2012-2013 Upfront deal with Univision Communications.
This is the largest single-agency Upfront deal ever conducted by Univision and will be the first to utilize a video neutral approach, incorporating all of Univision’s properties including two network broadcast networks, three rated cable channels, local TV and radio stations, and Univision’s online, mobile and social video destinations. Read the rest of this entry »
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Posted by HispanicPro
BYOB – Be Your Own Boss
May 12, 2012
By Gonzalo López Martí / Atkins López Martí, LLC
You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice ….. Read the rest of this entry »
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Posted by HispanicPro
Amid hyper-globalisation, in-person meetings are key to business success.
May 11, 2012
Although important relationships are globally distributed, business leaders say they want more collaboration in person when it comes to activities such as brainstorming for new ideas, managing a specific crisis or making presentations. This is among the findings from a Economist Intelligence Unit survey, Business leaders’ views on interaction. Read the rest of this entry »
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Posted by HispanicPro
Global Survey on Agency Compensation results reveal Key Similarities, Differences in Global vs. U.S.
May 10, 2012
The ANA (Association of National Advertisers) today released the first-ever Global Agency Compensation Survey, revealing new insights about how global marketers structure and manage compensation practices with their advertising agency partners. Results of this benchmark study, which polled marketers operating in nearly 40 countries across all continents, in many cases mirror U.S. practices. Read the rest of this entry »
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Posted by HispanicPro
Consumers: 76% left wanting more from Personal Technology when it comes to Simplifying their Life.
May 10, 2012
What people want most from their smartphones, tablets, home theater and home appliances is simplicity, according to the new Ketchum Digital Living Index, conducted by global communications firm Ketchum. The study showed that 76% of consumers said they are not very satisfied with technology’s ability to make their life simpler. Responses from 6,000 consumers in six countries revealed more prefer technology to be easy to use (54%) and simplify their life (46%) than entertain them (35%) or signal who they are to the world (11%). Read the rest of this entry »
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Posted by HispanicPro
Mobile Messaging in North America: A Fresh Look at current Options for Marketers. [REPORT]
May 8, 2012
The Mobile Marketing Association (MMA) announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging. Read the rest of this entry »
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Posted by HispanicPro
FIU – Hispanics and the Media: The Emerging Power Conference.
May 8, 2012
Florida International University’s School of Journalism and Mass Communication (SJMC) announced its plans to launch the Hispanics and the Media: The Emerging Power Conference to be held on October 18, 2012 at the university’s Biscayne Bay Campus. Read the rest of this entry »
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Posted by HispanicPro
2012 Digital Marketer Report. [REPORT]
May 3, 2012
Mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more. Read the rest of this entry »
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Posted by HispanicPro
The Mood of Americans in 2012. [REPORT]
May 2, 2012
A new research study published by Conill reveals unexpected truths about the mood of Americans:
Fact: Immigration is not considered a major issue by either Hispanics or non-Hispanics.
Fact: More than half of both groups feel their concerns are not being addressed by elected officials.
Fact: Despite their concern regarding the upcoming presidential election, non-Hispanics are more likely than Hispanics to feel the country is too concerned with politics.
“America 2012: What Keeps Us Awake at Night and What Makes Us Dream in a Politically Charged Election Year” focuses on the concerns, aspirations and political leanings of all Americans. The first in a series of reports designed to help better understand Americans, the quantitative study shows unexpected similarities and contrasts between Hispanics and non-Hispanics. It analyzes perceptions across a variety of geographies and segments: Republicans, Democrats and Independents; gender and age cohorts; Influencers and non-Influencers. Read the rest of this entry »
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Posted by HispanicPro
Hispanic Market Overview 2012 [REPORT]
May 1, 2012
Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2012 edition of Hispanic Market Overview, presented by López Negrete Communications. Read the rest of this entry »
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Posted by HispanicPro
U.S. Media Trends by Demographic [REPORT]
April 27, 2012
From Millenials to Boomers, males to females, and a variety of racial/ethnic groups, part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic. According to Nielsen, white TV viewers use their DVR twice as much as any other group on a daily basis, yet Asians watch the most timeshifted content as a share of overall TV time. Among popular online destinations for TV content – Hulu, Netflix and YouTube – Hispanics were most likely to watch video on Netflix, while Asians were most likely to watch on Hulu and black viewers on YouTube. Read the rest of this entry »
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Posted by HispanicPro
Interracial & Interethnic married couples grew by 28% since 2010.
April 26, 2012
The U.S. Census Bureau released a 2010 Census brief, Households and Families: 2010 , that showed interracial or interethnic opposite-sex married couple households grew by 28 percent over the decade from 7 percent in 2000 to 10 percent in 2010. States with higher percentages of couples of a different race or Hispanic origin in 2010 were primarily located in the western and southwestern parts of the United States, along with Hawaii and Alaska. Read the rest of this entry »
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Posted by HispanicPro
Mobile Internet – Delivering on the Promise of Mobile Advertising [REPORT]
April 26, 2012
“Mobile Internet – Delivering on the Promise of Mobile Advertising” represents the first in a series of white papers from Yahoo! that provides an overview of the mobile landscape, explores the potential of emerging applications and explains mobile capabilities to marketers looking to integrate mobile into their advertising campaigns. This paper discusses mobile and tablet usage, delivers insights about mobile advertising effectiveness, presents real world case studies and details current best practices in mobile advertising. Read the rest of this entry »
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Posted by HispanicPro
U.S. Communications Industry expected to Outpace projected U.S. Economic Growth in 2012.
April 25, 2012
Driven by an improving economy and stronger-than-expected results across all digital media, total U.S. Communications Industry spending increased 4.2% in 2011 and is on pace to grow at an accelerated 5.6% in 2012, reaching $1.185 trillion and outpacing GDP growth of 4.4%, according to Veronis Suhler Stevenson (VSS). These findings are included the VSS Forecast Mid-Term Update, a new annual companion publication to the VSS Communications Industry Forecast 2011-15. Read the rest of this entry »
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Posted by HispanicPro
2012 State of Media Encourages Industry to Embrace ‘Chaos’ [REPORT]
April 25, 2012
The annual report, which breaks down media segments into five main categories, indicated the industry is currently in the midst of a revolution due to unprecedented rates of consumer technology adoption, platform convergence and increased access to analytics. Not only has the introduction and true embracement of cutting-edge gear, such as tablets and continuously-evolving mobile devices changed the very way consumers absorb media, but now more than ever trends are showing that users increasingly expect to interact with all content providers through multiple online and offline formats. Read the rest of this entry »
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Posted by HispanicPro
Widespread dissatisfaction with Modern Life – - and a desire for a ‘Hybrid’ Existence. [REPORT]
April 25, 2012
The extent to which the world has changed in the past couple of decades is astounding. The infusion of digital technology, new channels of communication, changes in household composition, the faster pace of living, and the radical transformation of social mores have left many of us feeling unbalanced and unsure of what’s coming next. For all the good it has brought, this dizzying maelstrom of change has also pushed aside a number of things we value, including a meaningful connection to the natural world and a deep-seated sense of community. Read the rest of this entry »
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Posted by HispanicPro
